We believe that the true worth of success is measured by the way it is paid
forward. Backed by several decades of cumulative industry experience
and fueled by principles like value creation, teamwork and community
enrichment, we are committed to the idea of enabling growth – both for
businesses as well as the community.
Founded in 2003 by Mr. Harshad Mehta, the 7Cs Group began as a company
focused on the luxury industry. Today, we are not only the leading diamond
supplier in the Middle-East region but also have a robust portfolio that spans
14 business verticals. Headquartered in Dubai, UAE, the 7Cs Group employs
more than 1,800 personnel of over 23 different nationalities.
Vision: We aim to facilitate growth for all stakeholders and continue building
mutually beneficial, lasting partnerships. Our ambitious and visionary
leadership ensures that we keep exploring new frontiers and achieving new
victories, thereby facilitating growth for the entire 7Cs family and its partners.
Purpose: We are dedicated to offering a reliable platform that nurtures
innovation, rewards excellence and creates value for the stakeholders as well
as the community.
OUR STORY
1999 • The Group’s promoters set up a representative office in Dubai
2002 • The very first employee in the Middle East region is hired
2003 • 7Cs founder, Mr. Harshad Mehta relocates to Dubai
2004 • The company set up its polished diamonds trading division
2005 • Rosy Blue Trading LLC is incorporated
2006 • The Group’s branded diamond jewellery and gold mounting divisions are formed
2007 • Rough diamond trading commences • The company launches new jewellery brands • The Group
wins the prestigious DTC award for Best Design 2007
2008 • The Group ventures into the construction and real estate sectors • The company begins supporting Ekal
Vidyalaya Foundation • Sky Track Investment is incorporated
2009 • The Group acquires stake in Roopam Gold and Jewellery • The company sets up its 3D panel factory
2010 • The company enters the jewellery retailing segment • Construction division begins operations
2011 • The Group launches the first Hueb store • The company begins investing in the real estate sector
2012 • Soft Touch Jewellery is acquired and rebranded as Jewel Corner
2013 • The Arabic jewellery collection – Fatina is launched
2014 • The Group is renamed as the 7Cs Group and demerged from Rosy Blue • The 7Cs logo is launched • The Group’s
construction division is rebranded as “Green Bridge” • The construction division receives the G+unlimited license
• Hueb opens its flagship store in Madison Avenue, New York • The 7Cs Group acquires shares in Fishtree Advertising
2015 • E-commerce platform for Jewel Corner is set up
OUR JOURNEY
OUR LEADERS
A leader is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow,
not realizing that all along they are being directed from behind.Nelson Mandela
Mr. Harshad Mehta – Founder
Mr. Harshad Mehta has over 50 years of global experience in the diamond industry and is recognised as one of the authorities in the diamond business. An ex-Vice Chairman of Dubai Diamond Exchange, Mr. Mehta has been consistently voted among the top 20 Powerful Indians in the Gulf region and is well known for his humanitarian efforts and support of non-profit foundations like the Ekal Vidyalaya Foundation.
Mr. Rihen Mehta – Chairman
Mr. Rihen Mehta is a young visionary with a penchant for creating businesses that deliver consistent results. With over 10 years of experience in the diamond industry, he brings to the table innovative ideas and strategies to keep pace with a growing and challenging market. He was honored with the title of ‘Young Achievers in Business in the UAE’ by Xponent Media in recognition of his contribution to the growth of business in the country.
Dr. Juma Al Matrooshi – Director
Dr. Matrooshi has held many key positions in government organisations such as the Department of Economic Development, Dubai Municipality, Dubai Civil Aviation, to name a few. He is currently the Executive Vice President of Dubai Silicon Oasis Authority, and serves on its board. He also serves on various other boards and committees such as the Dubai Tourism & Commerce Board; the Agency Committee in the Ministry of Economy, Commerce & Trade; UAE Banking Institute; Dubai Airport Free Zone (DAFZ), and the Department of Economic Development.
Fahad Mohammad Mir Hashem Khoory - Director
Mr. Fahad Mohammad Mir Hashem Khoory has a Bachelor’s Degree in Finance and Accounting from the Higher Colleges of Technology, Dubai. In 1994, prior to his graduation, Mr. Khoory began his training to manage diverse businesses in his family establishment. After completing his degree, he joined the Dubai Civil Aviation Finance Team. Mr. Fahad now leads over 20 companies, including firms in the trading, oil and gas, pharmaceutical, transportation, technical consulting, and food & beverages sectors.
Mr. BS Vadivelu – CEO, Jewellery & Construction
With over 15 years of international experience in senior level financial and business capacities, Mr. Vadivelu is known for regulating industry controls, cost reduction, management and optimisation, safeguarding assets and ensuring adherence to best practices. He employs a hands-on approach towards problem solving and is a strategic thinker who specialises in building high-performance, result-oriented organisations.
Mr. Keshav PT – CEO, Investments
With over 25 years in management and consulting in diverse industries, Mr. Keshav heads the investment arm of the 7Cs Group. He is focused on the real estate, banking and hospitality sectors. His diverse background allows him to look at situations differently; covering all aspects of the business, thus maximising returns for the Group. He is also a key member in ensuring that the Group’s philosophy is followed throughout the company.
Mr. MK Moorthi – Associate Vice President, HR & Admin
A senior professional with over 25 years in manufacturing, operations, supply chain management and human resource management, Mr. Moorthi is responsible for creating a high-performance work environment within the 7Cs Group. A skillful architect in framing human resource development systems, he also drives them with great conviction and commitment. He manages and develops key talent within the organisation through coaching and mentoring, thereby creating strong successions within the organisation.
Mr. Murtuza Officewala – General Manager, Banking & Legal
Sixteen years in banking and legal sector affords Mr. Murtuza Officewala a vast knowledge of the practices in these sectors, nationally and internationally. Advisor to the management on legal issues, he enables smooth functioning of business at 7Cs and helps uphold its high ethical standards. He also manages the global compliance mandates for the Group in terms of adherence to Best Practice Principles (BPP) and Responsible Jewellery Council (RJC). The 7Cs Group has achieved RJC certification under his supervision.
Mrs. Deepika Mehta – Director - Corporate Communication and CSR
Mrs. Deepika Mehta (wife of Mr. Rihen Mehta – Chairman, 7Cs Group) lives by the tenets of striving for excellence and always maintains a forward looking approach. Her love for design led her to secure a Bachelor’s degree in Visual Communication and explore the world of design. She is actively involved in the corporate social responsibility and public relations initiatives of the company, while also supporting Mr. Rihen Mehta in all his business endeavors.
Mr. Thirupathy Rao – Associate Vice President, Finance
Mr. Thirupathy Rao has over 20 years of expertise in accounts, finance, internal control, taxation, compliance, commercial and other general management functions. Having worked with international names like M/s Vedanta Resources Plc, UK - a metals and mining company, and M/s Barrick Gold, Tanzania - one of the largest gold mining companies in the world, he has successfully added a new dimension to the finance team.
OUR PHILOSOPHY “Grow on us”The 7Cs Group grows businesses and through it, people and society. It believes in nurturing ideas
and ambitions, in letting each discover its potential and form an identity. The purpose of 7Cs is to provide everyone an opportunity for growth.
At the heart of the rapidly growing business is the need to make a difference by providing such opportunity. The 7Cs Group is a game changer for all who associate with it. The Group combines a strong
commitment to producing better businesses with a fast-paced, entrepreneurial and rigorous workplace.
The 7Cs Group not only develops exciting new businesses but through this, helps all involved to get the best out of it. ‘Grow on us’ is a thought that is lived out every day at the 7Cs Group, thereby guaranteeing growth for the
employees, partners and the community.
CredibilityWe are grounded to the earth, secure in our existence and confident in our purpose.
Credibility stems from a proven track record of delivering superior quality services in a timely manner. We believe that the credibility of a business is directly proportional to its worth and so we lay great
emphasis on exceeding our customers’ expectations and over delivering on our promises.
CreativityWe feel blissfully alive, impelled to create and inspired by our uniqueness.
Innovation, besides being a means to creating economic value, also creates an emotional value. That is why we foster an environment that encourages independent thinking. This conscious effort to innovate and think
‘out of the box’ shines through in all that we do and sets us apart from our peers.
Customer ServiceWe are motivated to serve, empowered by our self, and are driven to perform.
Good customer service is all about ensuring repeat customers. Being informed, courteous and willing to go an extra mile to serve is essential for good customer care. At 7Cs, we follow a ‘customer first’ approach and strive to create long-term
value for customers by being responsive to their needs and requirements.
CollaborationWe love to connect and share. We revel in our partnerships.
At 7Cs, we nurture a culture where individuals work together to achieve a common goal. Our collaborations are not limited to the internal operations of 7Cs. We prefer to see our customers as our partners with whom we collaborate to progress towards a mutually
gratifying goal.
ConsistencyWe are steadfast in our word. We communicate our truth and are guided forever by our ethics.
Being free of contradictions in our principles and practices is important to being ethical and effective as a business. We believe that consistency implies corporate integrity to our customers and
internal harmony within the organisation. Hence, we aim to unfailingly deliver optimum value to our customers every single time, regardless of external conditions.
CommitmentWe honor our intuition, are aware of the bigger picture and honest to our chosen path.
We are fiercely loyal to our clients and are committed to creating value for them through a combination of service excellence and timely delivery. We believe employees going above and beyond their job descriptions to help a client
or associate not only benefits the bottom-line but also results in better communication across the business.
Corporate Social ResponsibilityWe understand that we are liberated in oneness, energised by compassion and detached from discrimination.
The 7Cs Group is a community-minded company with an increased public consciousness about the role of business in cultivating and maintaining ethical practices in society and in the natural environment. We urge our team members to think
beyond their job description and to make it matter in their communities.
7Cs B2B
Polished diamondsThe 7Cs B2B polished diamond division began over a decade ago and is today considered the
leading diamond supplier in the region. Along with a robust supply chain that enables timely delivery, the division also possesses the capacity for big volume supply. With a highly experienced
quallity control (QC) team in place, every last diamond undergoes rigorous scrutiny before being delivered to the client.
The team is also well equipped to check chemical vapour deposited (CVD) goods and provide assistance in various regional languages. With supplier collaborations already spanning the globe, the division soon plans to
expand its sales operations to jewellery manufacturing hubs like Hong Kong and Thailand.
The division works under a self-regulatory mechanism which monitors and ensures compliance within the spirit of law and ethical business practices.
Why grow on us• Strong supplier base and capacity for big volume supply
• Minimum lead time to process orders
• Strong IT infrastructure
• Well equipped to check CVD goods
• Qualified team to handle customers from different regions and languages
7Cs B2B
Rough diamondsStarted in 2007, 7Cs B2B rough diamond division undertakes sourcing of diamonds from mines
as well as fine assortment for processing and manufacturing. With over 30 years of experience in managing diamond cutting factories across the globe, the team has a keen understanding of
manufacturing requirements and perfects the assortments accordingly. The division also offers tailor-made products.
The 7Cs rough diamonds division works under a self-regulatory mechanism which monitors and ensures compliance within the spirit of law and ethical business practices and creates a synergy between miners and
diamond cutting factories.
Why grow on us• Veteran market knowledge in rough diamonds
• Strong assortment capability
• Vast customer base
• Reliable suppliers
• Sound manufacturing expertise
7Cs B2B
Diamond jewelleryThe 7Cs B2B diamond jewellery division was set up in the year 2006. Over the years, the segment has grown
exponentially and established several strategic international manufacturing alliances. With sound creative knowledge and cutting edge technology, the jewellery division creates innovative collections to serve leading retail
clients in the Middle East and North Africa (MENA) region.
With a team of award winning designers and professional merchandisers based in Dubai, the 7Cs jewellery division has a keen understanding of regional trends and customer needs. The team works closely with jewellery retailers to
understand their requirement, share market information and provide analytical support to deliver tailor-made solutions. The division is well equipped to handle a diverse set of consignments ranging from committed sales to make to order (MTO)
and also provides assistance in inventory optimisation and merchandising
Why grow on us• Strong design capabilities in Arabic, Asian and classic European segments
• Ability to scale up production capacity with tie-ups
• Capability to manage job work at different manufacturing locations
• Design bank available on enterprise resource planning (ERP) and iPad applications
• In house computer-aided manufacturing (CAM) machine in Mumbai, Bangkok and Dubai.
www.7csjewels.com
7Cs B2B
Plain gold 7Cs B2B plain gold was acquired by the 7Cs Group in the year 2009. The plain gold business spans the entire
UAE market and also some parts of the Middle East, Singapore and USA. Currently focused on gold jewellery of 22 karat, the company plans to expand its product line to include gold chains and gold sets with an aim to
becoming a one stop shop for retailers.
Why grow on us• Diverse product range
• Vast customer and suppliers base
• Doorstep delivery within the UAE
• Prompt payment to suppliers despite volatile market conditions
• Excellent communication and coordination with customers and suppliers
www.7csgold.com
7Cs B2B
Gold mountingThe 7Cs B2B gold mounting division was set up by the Group in the year 2006. With a decade’s worth
of experience in the industry, the division excels at supplying unique designs of gold mounting to diamond jewellery retailers and local distributors.
In order to keep up with the changing jewellery trends and cater to new design requirements, the supply chain team constantly updates its vendor base, both locally as well as internationally. The innovative and superior
quality designs coupled with short lead times has helped the 7Cs gold mounting business become one of the market leaders in the UAE. Going forward, the Group plans to expand this division beyond the Middle East and
North Africa (MENA) region.
Why grow on us• International market requirements serviced
• New designs offered frequently
• Tie-ups with international vendors
• Ability to customise as per customer requirements
• Plan to expand business beyond the MENA region
HuebHueb is an international brand with a unique approach to high-end jewellery. Focused on
shifting the perspective on luxury jewellery through design, attitude and price, Hueb offers a range of intricate designs that are infused with passion and creativity. Inspired by the Brazilian heritage,
Hueb’s matchless craftsmanship offers luxurious designs, exclusively created for the woman who wants to make a signature statement.
Why grow on us• Handcrafted jewellery
• Unique, elegant designs
• Brazilian heritage
• High-grade diamonds and natural gemstones, most from Brazilian mines
• Designed by highly skilled craftsmen
www.hueb.com
Jewel CornerJewel Corner specialises in offering exquisite diamond and gold jewellery at an affordable cost. With
the objective of tapping into the demand in the gifting space, it provides an opportunity to customers to gift precious jewellery at attractive prices. Jewel Corner has 29 shop-in-a-shops and 4 kiosks
throughout the GCC region. It has established strategic partnerships with several leading hypermarket chains with licenses to merchandise within their stores. Jewel Corner jewellery are sourced from all over
the world and crafted by award winning designers.
In 2015, an e-commerce platform was set up for Jewel Corner, thereby making the buying and gifting of precious jewellery twice as convenient and affordable.
Why grow on us• A combination of shop-in-shop and kiosk model
• New designs introduced at regular intervals at low price points
• Designed by award winning designers
• Over 17 years of experience in the jewellery market
• Each piece of jewellery is accompanied by a certificate of authenticity
www.jewelcorner.com
Green Bridge
3D panelsJehan Green Walls, a part of Green Bridge, commenced operations in 2009 by setting up a factory in Al
Hamariya Free Zone in Sharjah with an installed capacity of 1.5 million sqm to manufacture 3D panels. These panels are composed of a fire-retardant polystyrene core and 2-4 mm of galvanised steel mesh covering
either side, connected through the core by diagonal truss wires. The panels are used to create a reinforced insulated wall and form the basis of wall solutions offered by Jehan Green Walls. It uses the “shotcrete” system of
construction where the 3D panels are erected as walls and slabs in the shape of the desired building before being sprayed with concrete.
Apart from being a sustainable form of construction, the 3D panels also offer various practical benefits to the contractors such as being easier to transport and install, thereby reducing manpower and construction time. Their
excellent insulation leads to lesser consumption of electricity, offering up to 20% energy savings.
Why grow on us• Environment friendly construction
• Lightweight, hence easier to transport and install
• Energy efficient offering up to 20% energy saving
• Cost effective due to reduced manpower and construction time
www.greenbridgeuae.com
Green Bridge
Turnkey constructionAl Jihan Gulf Horizon General Contracting LLC, a part of Green Bridge, undertakes turnkey constructions for
industrial, commercial, residential and institutional sectors. It has a G+unlimited building contracting license as well as ISO 9001:2008, ISO: 14001 and OHSAS 18001:2007 certifications. Established in 2010, Al Jihan has
successfully completed numerous projects in the UAE and overseas – including warehouses, office and factory buildings, residential villas, schools etc. Al Jihan has been handling projects at DIP, DIC, JAFZA, DuBiotech Free Zone,
ICAD-Abu Dhabi, Ras Al Khor, JGE, Dubailand, Deira, Oman etc.
With a team of over 1,000 employees, which includes a team of architects, engineers, skilled and unskilled labourers and professionals, Green Bridge is committed to best quality practices, health & safety standards and
green building solutions.
Why grow on us• G+unlimited building contracting license
• ISO 9001:2008, ISO: 14001 and OHSAS 18001:2007 certifications
• Long track record of building turnkey constructions
• Robust workforce of over 1,000 employees
www.greenbridgeuae.com
Aspen Real EstateAspen Real Estate is the real estate portfolio management company of the 7Cs Group. With some of
the leading corporate houses on its client roster and a huge network of buyers and sellers, Aspen helps clients buy property in the UAE. It actively explores new opportunities for customer acquisition and
growth, while providing right advice to existing clients in a prompt and efficient manner.
Going forward, Aspen Real Estate aims to grow into a full service real-estate advisory whose main income stream will be generated by the brokers / agents of its team in the markets of Dubai, Qatar and Singapore.
Why grow on us• Strong local market knowledge
• Solid organisational infrastructure
• Promoter connections
• Financially sound and stable set up
• Ability to identify partnerships with developers and agents
Jehan Investment LimitedJehan Investment Limited is a property fund that currently invests only in the Dubai market
and targets a reasonable annual yield with low risk to capital employed. The portfolio primarily targets ready properties for rental yield, with a small proportion (around 20-30%) of the fund
being invested in off-plan properties, which are expected to deliver higher capital appreciation than rental properties.
Jehan Investment’s mission revolves around building and nurturing a competent team of fund managers and marketing and product development professionals. It strives to identify quality investments with clear
exit options and ensure full transparency to the investors, especially during the decision making process.
Why grow on us• Strong local market knowledge
• Long term vision on the growth of the business
• Promoter connections
• Good financial strength especially during market turmoil
• Ability to identify investors
Balaram Palace HotelBuilt between 1922 and 1936 by the 29th ruler of Palanpur, Balaram Palace Hotel is a boutique heritage
hotel constructed in the neo-classical and baroque architectural style. Situated in the Gujarat state of India, it caters to the tastes of middle and upper-middle class leisure travelers while maintaining the classic
architectural theme in both elevation and décor. Situated amidst a reserve forest, the hotel is set in 13 acres of terraced upland rising from a hilly stream and surrounded by lush green gardens.
With 21 air-conditioned rooms (including one Nawab Suite), the hotel offers a diverse culinary experience and a host of leisure activities to its guests, including nature walks and a health-spa.
Why grow on us• Qualified management capable of running a 40-50 room hotel
• Ample availability of land that offers expansion prospects
• Ability to accommodate more business from the MICE (meetings, incentives, conventions and exhibitions) tourism segment with the available infrastructure
• Situated amidst the Aravallis in the 542 sq. kms of Balaram Ambaji Reserve Forest
www.balarampalace.com
Fishtree Advertising LLCFishtree Advertising LLC is a Dubai based boutique creative agency that offers complete advertising
and marketing solutions to clients for both offline and digital media. Through a combination of design and strategy across traditional and new mediums, Fishtree provides integrated services and solutions
to clients in the UAE. With a team that has over 30 years of collective experience in the industry and international accolades to its credit, the agency offers marketing solutions to clients from a wide range of
industries including retail, FMCG, technology, healthcare, finance, and banking.
Why grow on us• Over 30 years of collective advertising experience
• Ability to develop innovative ideas for 360 degree marketing campaigns
• Expert branding and marketing solutions provider
• Creates tailor-made strategies based on thorough research and analysis
• Ability to conduct events
www.fishtreegroup.com
Ekal Vidyalaya Foundation of IndiaThe Ekal Vidyalaya Foundation is a tax exempt, registered non-profit service organisation dedicated to
education and village development in rural India. Ekal’s philosophy is to take a holistic approach to social and economic development.
The Ekal movement is the largest, grassroots, non-government education movement in India. Presently, it operates in over 57,502 villages and educates over 16,21,396 children in rural India.
Mr. Harshad Mehta is the chairman of Ekal UAE Support Group.
www.ekal.org
Alpha Palliative CareAlpha Pain Clinic is a charitable palliative care hospital with three centers in Kerala. The NGO plans to extend its
services to the poor and underprivileged classes of Mumbai as well. Palliative Care aims to give the best quality of care and support to patients with life limiting diseases and to their families. It offers ‘total active care’ at the home of the patients
with the help of doctors, medical staff and volunteers, offering a holistic approach of physical, socio-economic, emotional and spiritual care so that the patients live best quality life till the very end.
Mr. Harshad Mehta is the patron of Alpha Palliative Care.
www.alphapainclinic.com
Project Life, IndiaThe main activities of Project Life are focused on rural Gujarat and include
• Blood bank center • Thalassemia prevention and control
• Greenfield – environmental intervention • Rural education infrastructure development
• Excellence in education • Science of living through yoga
• Women’s empowerment • Housing in tribal areas
The rural education infrastructure development division played a major role in reconstructing schools in Kutch, Gujarat after the devastating earthquake of 2001. The excellence in education division has built 51 schools till date.
Mr. Harshad Mehta is the Chairman of Project Life.
www.999life.org
Navjyoti India FoundationThe scope of work of the Navjyoti India Foundation covers a wide spectrum of developmental issues like formal and non-formal
education for children, women and youth, vocational training, micro credit, community participation, healthcare, environment and family counseling.
www.navjyoti.org.in
Action CareAction Care, based in the UAE, supports a diverse range of educational development and aid projects
both in the UAE and throughout the region. These include volunteer empowerment; early childhood development; women’s empowerment; library construction; schools for children with special needs; youth
leadership and vocational training; IT lab setup; animation programs; aid distribution; medical camps; upliftment for underprivileged and refugee children; etc. Action Care projects cover Jordan, Lebanon, Pakistan, Palestine,
Syria and Turkey.
www.action-care.org
Gandhi Bhavan International Trust,Kollam, Kerala
Gandhi Bhavan International Trust is a charitable trust set up for medical and educational purposes. Founded in 2005, Gandhi Bhavan is a total life care centre, situated in Kollam district of Kerala, India. Gandhi Bhavan provides shelter, food,
medical and educational support to over 1,000 inmates. Gandhi Bhavan inmates are a blend of infants, youths, and middle aged and elderly people from both genders.
www.gandhibhavan.org
Vidya International Charitable Trust, Kerala
Vidya International Charitable Trust was set up in December 2000. It was registered with the objective of promoting education amongst the backward classes and the public in general. Likeminded, non-resident
Keralites from all over the world joined hands and contributed generously to the cause. Today, Vidya’s membership stands at over 1,000 people.
www.vidyaict.com
Science India Forum, UAEThis forum is a voluntary organisation, supported by the Embassy of India, UAE; professionals; businessmen and
philanthropists in the UAE. They work with school children, conducting several annual programs like knowledge fairs, visits to scientific institutions, science paper presentations, quiz competitions, etc. with the objective of encouraging
children to take up science as a career.
www.sastraprathibha.com
Other NGOsThe 7Cs Group also supports various other projects like the Rotary International, Bill Gates Melinda Foundation, British Asian Trust and
many other organisations in the field of education, women’s empowerment and livelihood. The 7Cs Group also holds health and blood donation camps on a regular basis.
CareersAs an equal opportunity employer, 7Cs believes in continuously investing in its human capital and
encourages a culture of growth through a combination of internal and external initiatives.
Job enrichment Structured internal mobility is a part of career progression at 7Cs. Internal resources are evaluated before being
hired at a senior position.
Employee engagement ‘Tell Me’ is a grievance redress forum held every quarter to deal with queries, unresolved issues - both personal and
professional, and any imminent problems that the employees faces.
‘Interface’ is a knowledge sharing initiative aimed at bridging the gap between divisions and facilitating cross-functional and cross-divisional transfer of knowledge within the 7Cs Group, encouraging new ideas and internal collaboration.
Yearly painting competitions for the employees’ children, employees’ day out and sports tournaments are some of the other activities held every year for the benefit of the employees.
Grow with us If you are interested in a career with the 7Cs Group, please mail your resume indicating your preferred role at [email protected]