Download - GRIFOLS USES SMS TO ENCOURAGE PEOPLE TO MAKE LIFE-SAVING DONATIONS

Case Study:

GRILFOLS PLASMA DONATION USES SMS TO ENCOURAGE PEOPLE TO MAKE LIFE-SAVING DONATIONS

Written by: mPulse

TM

TMhttp://www.mPulseMobile.com | Text “Hello” to 42039

© 2015 mPulse Mobile — All rights reserved.TM

PUBLISHED BY

mPulse Mobile Inc.

© 2015 mPulse Mobile — All rights reserved.www.mPulseMobile.com

16530 Ventura Blvd. Suite 502Encino CA, 91436

Telephone (805) 200-4848

Copyright © 2015

No part of the contents of this publication may be reproduced ortransmitted in any form or by any means without the written permission of mPulseMobile Inc.

mPulse Mobile is a registered trademark of mPulse Inc.All other trademarks are the property of their respective owners.

http://www.mpulsemobile.com



OVERVIEW

Founded in 1940 by Dr. José A. Grifols Roig, a hematologist and scientist, Grifols is a Barcelona, Spain-based global healthcare company that strives to improve the health and wellbeing of the global population through the production of life-saving protein therapies for patients.

Grifols also provides hospitals, pharmacies and healthcare professionals with myriad tools requisite to deliver proficient and optimal medical care.

Grifols has three primary divisions -- Bioscience, Diagnostic and Hospital – which develop, produce, and market the company’s products and services to medical professionals in more than 90 countries.

PROBLEM

Facing increased demands for plasma and the vitally important plasma proteins and antibodies that help sustain the human body’s essential functions, Grifols was in need of participants to donate their plasma and partner with the company in the cycle of giving.

Challenged to find donors to offer life-giving plasma, the healthcare giant offered compensation to donors for their time spent during the plasma procurement process, which included the industry-standard two plasma donations within a seven day period.

To reach these goals, mPulse empowered Grifols to initiate a Mobile Alert system that enabled donors to join a mobile club at the donor center location they frequent.




SOLUTION

mPulse worked with Chris Barber, General Manager of the NW Division of Grifols, as well as the Debra Newman, Associate Director of Marketing at Grifols, to plan and execute a mobile alert system to notify and engage with donors via text messaging.

Participating supporters would receive between 1–4 text messages per month about events and donor compensation amounts.

Donors learned about the program and the ability to opt-in to mobile alerts through signage posted inside the

donor centers requesting prospective plasma donors to enroll if interested in receiving alerts about special events at the facility.

The effort was designed to:

• Deliver efficient and affordable paperless updates and alerts to subscribers

• Engage with donors consistently while also allowing for donors to optout of the alert program if

desired

• Build upon Grifols’ reputation for exceptional professional care, conduct, and communications

CONCLUSION

In February of 2013, program enrollees began receiving and responding favorably to text alerts provided by Grifols.




mPulse’s HIPAA compliance mobile messaging platform was used to build campaigns that leveraged intelligence related to location, time, and demographics to drive engagement with local donation centers.

Since its initiation, more than 7,700 donors have joined the text campaigns and over 300 campaigns have been deployed.

The program quickly demonstrated to Grifols the cost effectiveness and efficiency of text alerts in messaging their donors with immediacy by using the most dynamic messaging tool available today.

START THINKING OUTSIDE THE BOX

To schedule a demo and find out how we can help you become a better at reaching your customer and influencing their behavior, please visit www.mPulseMobile.com


http://www.mPulseMobile.com



TM

ABOUT MPULSE

mPulse mobilizes the consumer experience by making healthcare communications relevant to the modern lifestyle. We utilize complex mobile technology to provide simplified, streamlined solutions that enable health partners to effectively connect with consumers in the most relevant and appropriate means. By improving communication, we aim to improve the health and wellbeing of consumers everywhere. For more information, visit mPulseMobile.com, formerly a MobileStorm company.

Find out more by [email protected]

mPulse Mobile Inc.16530 Ventura Blvd. Suite 502Encino CA, 91436

Telephone (805) 200-4848

www.mPulseMobile.com


http://www.mPulseMobile.com


Download - GRIFOLS USES SMS TO ENCOURAGE PEOPLE TO MAKE LIFE-SAVING DONATIONS

Top Related