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Great Content:
10 Tips on Fueling your Social Networking Engine
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@VictorGaxiola
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Agenda
Key Tenets of Content
10 Practical Tips
http://www.actiance.com/resources
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Key Tenets of Content on Social
Content is the fuel that feeds social engagement
Drives conversations
Adds value (4E’s)
Illustrates thought leadership
Provided in multiple formats
Easy to amplify/share
Can be a mix of professional and personal
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10 Tips to Fuel your Social Networking Engine
1. Define what it means to be social
2. Define your audience
3. Use content that meets the 4E’s
4. Mix up your content
5. Use various types of content
6. Identify your content sources
7. Learn how to share
8. Exercise an authentic voice
9. Learn how much and when to share content
10. Measure your results
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Tip 1- Define What it Means to be Social
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Tip 1- Define What it Means to be Social
Amplify!
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Tip 2 - Define Your Audience
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Tip 3 – Use Content that meets the 4E’s
Entertain
Educate
Enrich
Engage
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Tip 3 – Use Content that meets the 4E’s
Entertain
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Tip 3 – Use Content that meets the 4E’s
Educate
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Tip 3 – Use Content that meets the 4E’s
Enrich
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Tip 3 – Use Content that meets the 4E’s
Engage
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Tip 4 – Mix up you Content
Professional
Personal
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Tip 4 – Mix up you Content
80/20
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Tip 5 – Use various types of content
Article links
Photos
Images
Videos
Infographics
Polls
Questions
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Tip 6- Identify your content sources
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Tip 6- Identify your content sources
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Tip 7 – Learn How to Share: From Others
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Tip 7 – Learn How to Share: Curated
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Tip 7 – Learn How to Share: Creative
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Tip 7 – Learn How to Share: Reactive
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Tip 8 – Exercise an Authentic Voice
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Tip 8 – Exercise an Authentic Voice
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Tip 9- Learn how much and when to share content
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Tip 10 – Measure your Results
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End
In summary
1. Define what it means to be social
2. Define your audience
3. Use content that meets the 4E’s
4. Mix up your content
5. Use various types of content
6. Identify your content sources
7. Learn how to share
8. Exercise an authentic voice
9. Learn how much and when to share content
10. Measure your results
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Questions?
@VictorGaxiola