Download - Graphic Designing Psychology of Color
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Graphic
Designing -
Psychology of Colors
TheTemplateWizard
www.TheTemplateWizard.com
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Colors speak volumes and your going through this content confirms that you are aware of the emotive power of color. Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
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Stanford Web Credibility Research in one of its publications mentioned that about 46% people determine the worth of a website on the basis of its overall visual appeal!
Suggestive, isn’t it!
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Properties of Color
• Hue : Hue simply means name for the color. It helps
assign a certain color to a main hue
• Value : Value is nothing but the relative degree of
lightness and darkness of a given hue.
• Intensity or Saturation- purity and brightness
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Do you feel anxious in a red room? Does the color purple make you
feel calm and assured? Graphic design artists and interior designers
have long understood the amazing effect of colors and how they
can dramatically affect moods, feelings, and emotions. Color is a
powerful communication tool and can be used to trigger action,
influence mood and cause physiological reactions.
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Psychology of Color
• Colors have a unique emotive power and they evoke
specific emotional responses (personal or universal)
• Warm colors – Stimulate
• Cool colors - Relax
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Psychological primary colors
There are four psychological primary colors:•Red•Blue•Yellow•Green
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They relate respectively to:
•The body•The mind•The emotions•The essential balance between these three
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Eleven basic colors:
Properties & Associations
(personal and cultural)
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Red
RED. Physical
Positive: Physical courage, strength, warmth, energy, stimulation, masculinity, excitement.
Negative: Defiance, aggression.Example- sports car
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Blue
BLUE. Intellectual
Positive: Intelligence, trust, efficiency, serenity, duty, logic, coolness, calm.
Negative: Coldness, aloofness, lack of emotion.Example- blue suit
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YellowYellow
YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness.
Negative: Irrationality, fear, depression, anxiety, suicide.Example- medicine packaging
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Green
GREEN. Balance
Positive: Harmony, balance, refreshment, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Stagnation, blandness, enervation.Example- green salad
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Violet
VIOLET. Spiritual
Positive: Spirituality, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion.Example- TheTemplateWizard logo
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Orange
ORANGE. Positive: Comfort, food, warmth, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, immaturity.Example- health drink
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Pink
PINK. Positive: Warmth, femininity, love, sexuality.
Negative: Inhibition, emotional claustrophobia, emasculation.Example- female friendly
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Grey
GREY
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression.
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Black
BLACK
Positive: Sophistication, glamour, security, efficiency, substance.
Negative: Oppression, coldness, menace.Example- black coat
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WhiteWhite
WHITE. Positive: Hygiene, clarity, purity, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, elitism.Example- wedding dress
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Brown
BROWN Positive: Seriousness, warmth, nature, reliability, support.
Negative: Lack of humor, heaviness, lack of sophistication.Example- retro brick wall
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Selecting Color
Take care of:
•Cultural Color Associations
•The profile of the audience and its color preference
•The character and personality of the organization
presented
•The designers personal relationship to the color
•An awareness of current color trends
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References:
• http://credibility.stanford.edu/• http://www.colour-affects.co.uk/
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