Graphic Design Graphic Design is a form of visual
communication.
Communicate a message
Using typography and graphic elements
Typography Typography is the art and techniques of
arranging type, type design, and modifying type glyphs (characters).
Type glyphs are created and modified using a variety of illustration techniques.
The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), letter-spacing (tracking) and kerning.
The Letters X-height –the height of the main body of a
lower case letter (literally, the x)x j
Cap height –the height of uppercase letters of a font
A B C
The Letters Ascender – the part of lower case letters
that extends above the x-heightb d h
Descender – the part of lower case letters that extends below the baseline
g p y
The Letters Bowl – the rounded space within letters
such as b and Q Serif – the short cross strokes of some
typeface
T f m Sans Serif – with out the short cross strokes
-T f m
Type Styles Bold
heavier stroke,-headings, subheads
-avoid using bold type for emphasis within blocks text. Italics work better.
Type Styles
Avoid:Shadow textShadow textOutline textUnderlined text
Consider:Small caps for acronyms
Type measurement
Points –best standard of measurementMeasured in smaller increments 0.1Used by most programsVocabulary of typesetting is in pointsUsed for line spacing and rule thickness
6 picas = 1 inch
12 points = 1 pica
72 points = 1 inch
Kerning and Tracking
Kerning – reducing or adding space between letter pairs
Tracking - adjusting space in a string or block of text generally loose or tight
Line Spacing Leading –vertical space alloted to a line of
typeUse tighter leading in headlinesUse looser leading for body text
Typography
http://www.youtube.com/watch?v=zVPfTlpCKaw&feature=related
http://www.youtube.com/watch?v=xAuQmJzt_q0&feature=fvw