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by Dr Graeme CodringtonTomorrowToday.uk.com
Twitter: @workforcetrends
Understanding and getting the mostout of different generations of people
MindtheGap
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Every country and culture is different
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Every country and culture is different
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Every country and culture is different
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Silent generation
* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values! Dedication!! Duty before pleasure! Adherence to rules! Hard work! Law and order! Respect for position! Cautious! Self sufficient! Don’t like debt
! Delayed reward! Sacrifice! Conformity! Modesty! Patience! Not emotional! Waste not want not! Reserved! Formal
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Boomers
* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values! Idealism! Image! Optimism!! Team orientation! Personal growth! Personal gratification! Like-minded groups! Self-expressive! Will “retyre”, not retire
! Media savvy! Excellence! Ambition! Youth! Work! Involvement! Health / wellness! “Sandwich generation”! Live life “on credit”
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Generation X
* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values! Change! Choice! Global awareness! Techno-literacy! Individualism! Lifelong learning! Immediate gratification! Diversity! Want everything
customised
! Survivors! Informality! Whiners! Thrill seekers! “Experiencers”! Pragmatism! Self-reliance! Not scared of failure! Relationships are vital –
especially family!
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Generation Y
* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values! Optimism! Confidence! High self-esteem! Media & entertainment
overloaded! Street smart! Diversity!! Conservative ! Want to be “famous”
! Techno-savvy ! Achievement! Change ! Civic duty! Naiveté! Desperate to belong ! Ethical consumption! Globally aware! Need to know “why”
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Gen Y as employees and customers
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Don’t forget the ageing Boomers...
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We may have been living in the same house or working in
the same office as these people, but we have been
living in different worlds
Understanding why we don’t understand
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Applying generations across your organisation
Talent &
team
engagement
Customer
service and
marketing
Strategy &
organisational
design
Leadership
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Which generation are you?
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Dr Graeme Codrington
Website
www.tomorrowtoday.uk.com
Blog and free e-zine
www.newworldofwork.co.uk
Social media
Twitter (@workforcetrends), Facebook & LinkedIn
Article:
“Generations in Asia” - http://tinyurl.com/gensasia