Download - Grab Your Share Lessons Learned 42011
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OAAA/TAB
2011 National Convention & Trade Show
What you missed
What was learned
What’s next
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A great time was had by all
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…and the venue wasn’t bad
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Marketers provided guideposts
David Jones
CEO Havas
•Get Digital faster
•Be in the OOH business
•Be a social media
•Own the local media revolution
Nigel Morris
CEO Aegis N.A.
•Be part of the larger conversation
•Use OOH to connect consumers with brands
Larry Light
CEO Arcature
•Build the OOH brand
•Use metrics as the point of entry
•Use insights to motivate
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Strategists shared insights
Martin Lindstrom
Author: Brand Sense & Buyology
•85% of buying decisions are unconscious
•‘Smashables’ are icons that define a brand
•Outdoor is the most trustworthy media
Chip Heath
Author: Made to Stick & Switch
•Motivate the elephant
•Direct the rider
•Follow the bright spots
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Advertisers spoke up
Stevie Benjamin
Miller Coors
•Bring EYES ON to the next level
•Deliver multi-cultural programs
•Provide innovation
Kerri Ferrell
Walt Disney
•Innovation is key
•Measurement is essential
•ROI is desirable
Nancy Ryan
Allstate
•Want Custom Solutions
•Need local expertise
•Great ideas get funded
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Economists Forecast
Peter Ricchiuti
Professor, Tulane University
•Today is not like the great depression
•Many reasons for optimism
•Predict 2011 will be a good year & 2012 even better
Marci Ryvicker
Director, Wells Fargo Securities
•Mobility & On-Demand are becoming necessities
•Outdoor needs to be more relevant
•Outdoor is expected to grow 6% in 2011 & 7% in 2012
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Advertisers challenged the industry
•Better brand OOH
•Be a business partner
•Focus on consumers not CPMs
•Deliver ROI
4/12 Closed Door Advertiser Forum
Reported by
Rob Jayson
President of Strategy
Zenith Media
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Special Honors were given
FOARE Scholarship Award
Seung-Chui Yoo
Ad Council’s Silver Bell Award
Lamar Advertising
10th Anniversary for Pass It On
Foundation for a Better Life
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Trade Show provided a crystal ball
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Workshops offered training
General Planning for OOH Social Media + OOH
The Transition to EYES ONMaster Class in Digital Billboard Regulation
Training
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Forums enabled dialog
Advertiser Closed Door Forum
Latin America & Caribbean Forum
Technology Forum FOARE-K Fun Run
Forums
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The Big Ideas
Refresh the Outdoor Brand
• Light
• Advertisers
• Jayson
Embrace Social Media
• Jones
• Morris
• Light
Emotion trumps Intellect
• Lindstrom
• Heath
Provide Innovation, Insights & ROI
• Light
• Advertisers
• Jayson
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Converting Big Ideas into Action
Industry Leadership
Refresh and Refine the OOH Brand
Buyers & Sellers
Commit to using EYES ON Ratings
Everyone Be a better business partner
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After the meetings, a time to celebrate
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2011 OAAA Industry Awards
Miles Standish
Mark Moyer
Fairway Outdoor
L. Ray Vahue
Andrea MacDonald
MacDonald Media
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2011 OAAA Hall of Fame Awards
John Gibb
Formetco
Jim McIlwain
Lamar
Paul Meyer
Clear Channel Digital
Bill Murphy
CBS Outdoor
Marci Werlinich
OAAA
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2011 OBIE Award Countdown
417 Entries
(1000+ images)
111 Nominations
72 Finalists 28 Silver
OBIEs11 Gold OBIEs
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2011 OBIE Hall of Fame: Cracker Barrel
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2011 OBIE Best of Show: Pepto Bismol
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2011 OBIE Gold & Silver Winners (select)
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A Special Thanks to our Sponsors
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More where this came from
Videos & Photos
•www.oaaa.org/youtube
•www.oaaa.org/facebook
Presentations & Handouts
•www.oaaa.org
•www.tabonline.com
OBIE Awards
•www.obieawards.org
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Upcoming Webinars
Industry Update & Biennial Membership Meeting: April 28
Changing Face of America: May 11
Transit Series
April 27 & May 18
EYES ON Learning
May 14
Creativity Series
June 8 & July 13
(most) Weds, 2p
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Upcoming Events
• Los Angeles, CA
• November 2011OAAA Creative Seminar
• New York, NY
• December 6, 2011Ad Day in New York
(ACNY)
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2012 TAB/OAAA National Convention & Trade ShowApril 30 – May 2, 2012