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GPS Navigator Suhaila Rashed – H00224503 Hessa Abdulla – H00226549
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Outline:
• Company• SWOT Analysis• Choosing a product or service or new product/service• Rationale for needing a Marketing Plan• Marketing Plan• Branding• Promotional strategies• Distribution strategy• Online Technologies
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Tom-tom Company:
o Netherlands.
o Navigation solutions.
o Global leader in navigation and mapping products.
o GPS navigation software
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SWOT AnalysisStrengths
Weaknesses
Latitude and Longitude
100%Atmospheric
weak signals
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SWOT AnalysisOpportunities Threats
Facilitate traffic movement
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Choosing a product or service or new product/service
• GPS Navigation Device
• A space-based satellite navigation
• Target Market
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Rationale for needing a Marketing Plan
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Marketing Plan
• Definition.- The part of the business plan outlining the marketing strategyfor a product or service.
• Why?- Help you reach your target audience.- Boost your customer base.- Helps you set clear, realistic andmeasurable objectives for your business.
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Branding
• According to TomTom CEO Alexander Ribbink, the new TomTom logo reflects TomTom’s care for its customers, its hands-on mentality and its passion for the best, high-quality navigation products and services.
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Promotional strategies
• Focus on delivering high quality technical resources and supportive training solutions.
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Distribution strategy
• Easy for people who need a information about the ways and places.• Have a many updates for the device.• It’s useful for people who always use a navigation for trips on
smartphone and they prefer it to be in the car.
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Online Technologies
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Thank you