Facebook Banner Creative
- Banner was made live on 08 June, 2012. - Created a buzz before Donut Day. - Fans had started asking about the celebrations.
Excitement among fans.
Tagged peers to make them aware about MOD Donut Day.
64 shares, 182 likes & 42 comments.
Facebook Promotion – Before Donut Day
‘Wow’ ‘Treat’
‘Coming’ ‘15th June’ ‘Awesome‘
‘Donut for Rs. 25’ ‘Best thing heard’…
Comments before Donut Day (Promotional Post)
Word cloud – Comments
Donut day promotional post went viral among Facebook fans with 500+ likes & 177 shares.
Donut Day – Promotional Post
Many of them were already on the way.
Friends were tagged.
Fans <3 it.
They felt that it was a great offer!
Posts by others
Mod Donut Day gave a theme to Jinal & her office mates.
Mumbaikars went Mad Over Donuts
- Live updates from MOD stores were shared among Facebook fans. - 11 posts on donut day (at 30 minutes of interval). - Fans had started tagging these images.
Tags Engagement
Live updates (posts)
Likes
Fans had started expressing
about the celebrations.
Bad experiences due to long
queues.
Emotional connect was made
among fans by pacifying &
responding to them.
As a result, these fans felt
delighted with brand’s prompt
response & appreciated the
same on Facebook page.
Evening Status Update
Emotional Connect
Brand Connect
Before Donut Day
After Donut Day
Change in numbers
Industry statistics
Facebook Fans
341,581~ 342,766~ 1000+ 200-250~
People Talking
About This
7735 8,769 34.93% 5-10%~
Facebook Statistics before & after Donut Day.
Results (Facebook)
- Total likes increased by 0.46% - Friends of fans increased by 1.52% - People talking about the brand increased by 36.82% - Weekly total reach increased by 9.44%
Tweeps tweeted about the crowd at MOD stores.
Shared donut images.
#modDonutDay was promoted while interactions.
Users had tweeted Mod Donut Day as a success.
Twitter Promotions
Twitter activities were on hype on Donut Day.
Overall 158 tweets on MOD Donut Day.
78 retweets were received talking about MOD Donut Day.
Tweets were replied & retweeted.
Donut Day
Donut Day
The total tweet count for Donut Day was 158. This includes replies and re-tweets.
Nearly 41% of these tweets were replies to our followers regarding the event.
49% of these tweets were re-tweeted.
Nearly 200+ new followers after Donut Day.
#modDonutDay was used as the primary hashtag for all tweets from the Mad Over
Donuts handle as well as by our followers.
Also, our follower count has been on the rise before and after Donut Day.
@Su_Power, @Paramparatweets were among the top Twitter influencers.
Prompt and satisfactory replies to customers who had trouble getting Donuts on
Donut Day has just taken Mad Over Donuts as a brand to higher levels with lots of
satisfied customers and followers on Twitter.
Twitter Summary
The total post count for Donut Day was 13 (11 live store updates, 1 promotional
post & 1 status update).
Nearly 1000+ new fans after Donut Day.
Also, our fan base count has been on the rise before and after Donut Day.
Prompt and satisfactory replies to customers who had trouble getting Donuts on
Donut Day has just taken Mad Over Donuts as a brand to higher levels with lots of
satisfied customers and fans on Facebook.
Nearly 2,70,000+ Facebook users were reached on Donut Day.
4 Top cities who had reached the most were Mumbai, Bangalore, Pune & New Delhi.
2000+ page views on Facebook page i.e. 4x times the daily page views.
Viral reach was among 1,20,000+ users.
Post donut day experiences were shared on Facebook as well as on Twitter.
Facebook Summary
Facebook cover page
Banner image was live till 13th June along with the price badge mentioned.
The cover banner was changed immediately removing Call To Action (price badge).
Twitter Hashtag promotions
Promotion was done #modDonutDay only on 1 day i.e. 15 June, 2012.
To consider for upcoming events: Promoted hashtag to increase the visibility for hashtags.
Facebook Newsfeed post promotion
Content strategy on Donut Day had missed newsfeed promotions to increase post reach.
Key Learnings
Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of MOD Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.
Conclusion