Pitch Deck

Problem

The disparity between undiscovered musicians and signed

artists on major record labels is huge. The one, single factor

causing this disparity is Exposure. Exposure = units sold.

There are two ways to gain exposure:

1. Signed with Record Label

• One in a Million shot

• A high level of exposure needed

2. Gorilla Online Marketing

• Book own shows

• Manage online presence (Youtube, Twitter, FB, etc)

• Record own albums (ex. Kickstarter artists)

Solution

The solution is Gopherscout. Gopherscout is a music radio app

that showcases unsigned musicians and empowers its

listeners to vote, critique, and share their discoveries with their

social networks. It is “Pandora meets American Idol”.

Gopherscout Features:

• High quality unsigned music

• User Voting (thumbs up and down)

• Gopherscore - (crowd-curated score; similar to a Klout score)

• Song attribute tagging

• User leveling up

• Social Integrated • Sharing

• User Following

Business Model

• Instagram route

• User traction and community is priority

• No charge to artists or users

Freemium Model

Possible Revenue Streams (if needed/future)

• Video/Audio ads between songs

• Artist fees per upload

Business Model cont.

Copyright Hack

• Unlike signed artists, unsigned artists own their music

copyrights

• Upon registration, artists must agree to waive any royalty

payments for plays on Gopherscout

• Therefore, Gopherscout will not pay DMCA license fees

• Result: a Lean Operation and higher Operating Margin

• Artists join Gopherscout for Exposure, not sales

Market

Music Streaming Market

- Pandora and Spotify dominate the market

- Difficult to enter and differentiate

Competition

1. Direct

- Myspace, Reverbnation, and Youtube - These sites host unsigned music, yet are organized as

libraries. They require users to actively search the

catalogues for unsigned music.

2. Indirect

- Pandora and Spotify - These sites offer signed music, however still compete

with Gopherscout over “User Listening Time”.

Differentiation

Delivery Model - Music consumption is a passive behavior. Users listen to

music while driving, working, exercising, cooking, etc.

- Therefore, Gopherscout will deliver music actively to user

(streaming radio) making music discovery second nature.

User Empowerment - Voting makes a difference. It creates the Gopherscore, which

validates the song/artist’s quality.

- User opinion. Users can express the “why” behind their votes

by choosing musical attributes associated to the song.

- Music appreciation is re-imagined with Gopherscout.

Social Integration - Sharing - Users can expose their music discoveries to their

social networks (Facebook, Twitter, etc).

- Following - Users can follow each other and listen to music

other’s have “liked” (ex. Simon Cowell Gopherstation).

Team

Francis Galvez - Founder / CEO

Gopherscout is Francis’ brainchild. He is a natural artist

driven by passion, spirit, and the undiscovered. A

pragmatist who embraces the process of creative

destruction; iterate and rebuild. Francis is fueled, humbled,

and inspired by music.

Quentin Garcia - Co-founder

Quentin drives the artist experience and vision for

Gopherscout. An analytical rocker that lived the unsigned

life and understands the modern musician. Quentin eats,

breathes, and dreams music.

Timeline

2 to 3 months 1 month 1 month 1 month

Check out the live demo

www.GOPHERSCOUT.com