Download - Google SLS Outsourcing by Jeffrey Roth
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Google Search Language Specialist
Program OS with Qualitest
Jeffrey Roth September 2017
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Autocomplete
Live Results
Search Console
Trends
Question Answering
Gmail & Apps Infrastructure
Net Management Systems
Cloud
Data transfer systems
Car Pool
Driving
Growth
My Account -Security
Account Recovery
Search Apps & Identity
Cloud / Networking
Waze
Crisis Response
IL R&D Center
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Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
IL R&D Center
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The Challenge - Traditional Search
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Challenge - Users want direct answers
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Challenge - Different Surfaces
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Challenge - Many Languages
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Challenge - Triggering
○ Q: “is it going to rain in Tel Aviv
tomorrow?”
○ Interpretation: <intent: weather_forecast>,
<location: Tel Aviv>, <date: June 30,
2015>, <weather condition: rain>
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Triggering challenges: Ambiguity
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Triggering challenges: Ambiguity
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Triggering challenges: Ambiguity
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Triggering challenges: Ambiguity
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Triggering challenges: Ambiguity
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Triggering challenges: Ambiguity
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No Simple Solution - Translate?
BRA (shortcut for
brazil) translated to
“bra”
Matches translated
to:
Matches
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Solution - SLS - Outsources ServiceSLS - Search Language Specialist
● Domain and language knowledge
● Technical
● Strong QA traits
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Solution - SLS - Outsources Service
SLS - Search Language Specialist
● 4 Teams (Israel, NY, CA, Korea)
● 60+ people
● 20+ Languages
● Managed by Qualitest
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Outcome - Increase Global Coverage
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Questions?
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THANK YOU
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“Full - Time
Job” (instead of
Full time)
“Total Gun Shots”
and “Gun Shots
on Target
instead of “Total
Shots” and Shots
on Target
UI translations requires understanding the
context and domain
UI + data