Google Ad's for Marketing Managers Pay Per Click & Organic Search
Our Niche
Google AdWords
SEO
TAILORED CONTENT
WEBSITEPrimary
CASE STUDIES
WHITE PAPERS
BROCHURESSERVICE
DESCRIPTIONSVIDEO
CONTENT
SOCIAL MEDIA
DATABASE(S)
Full Marketing Strategy
ON-LINEinbound
OFF-LINEoutbound
DIRECT MAIL
ADVERTISING
EXHIBITIONS
REFERRALS
NETWORKING
TESTIMONIALS
Visibility 24/7
EMAIL CAMPAIGNS
Existing Customers New Customers
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Google Search Results
Google Ad’s
Organic Result- With Site Extensions
Organic Results
Google Maps Listings
Google Reviews
Page Fold
• Submit & Manage your Sitemap
• Site Performance
• Discover Broken Links
• Notifications of Penalties
• Crawl Statistics
Google bots
Spiders Crawl the web by following links looking for new and updated pages to be added to the Google Index
• Google bot algorithm– Frequency of re-visit
– How many pages are indexed
• Google bot’s following links found– Within webpages
– From the Sitemap
– Previous Crawls
– From other sites
Google Index
A massive index of the Words the bots can read their Location
Key Content
– Page Titles
– H1 Tags
– Paragraph Content
– Alt Attributes
Google Search Algorithm
Google Algorithm: Continuous Improvement
Summary
Google Webmaster Tools - Your Websites Performance
Google’s Bots
- Crawl Webpages
Google Index- Google Search Repository
Google Results- The most relevant pages are shown
Website Statistical Information Platform
• All Website Traffic
• Traffic Source
• User Activity
• Conversions and Sales
How does Analytics work
UA-11341628-27 + Javascript = User Data
UA data gathered
– Session ID– Browser– Operating System– Time on page – Exit page
– Device – Search Keywords – New Vs Old Visitors– Number of page viewed
Site Visitor Flow
• Organic Traffic • Paid Traffic • Performed Site Search • Referral Traffic
• Returning Users• Search Traffic• Sessions with Conversions• Sessions with Transactions
• Single Session Users • Tablet & Desktop Traffic• Tablet Traffic
Interpreting Analytics
AdWords in Search Results
Organic Results
Search Network Display Network Product Listing Ad’s
How Adwords Worksa quick guide
How Adwords Worksa quick guide
1. Keywords – Matched to Search Term
Campaign
Budget
Location
AdGroups
Family
Senior
Fly-Drive
Keywords
Travel HolidayVacationFlights
- Russia
How Adwords Worksa quick guide
2. Scores – AdCopy & Landing Page Relevance
Relevance
How Adwords Worksa quick guide
3. Location Filter
How Adwords Worksa quick guide
4. £ - Bid Value
How much you’re willing to bid on each Keyword
AdRank Calculation
5. AdRank Calculation
£Bid + Relevance = AdRank
PLA
Text
Organic
AdRank Calculation
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2
3
4
5
6
7
8
Organic Results
Paid Ads
Display Network Ads
Targeted Ads
Display Ad
Display Ad
Targeted on Content
Remarketing Ads
Remarketing Ads
How Ads are Shown
Campaign
Budget
Location
AdGroups
Family
Senior
Fly-Drive
Keywords
Travel HolidayVacationFlights
- Russia
Text Ad
Display Ad
PLA - Product Listing Ad
Remarketing
2015 – Mobile takes over Search
• The High Street becomes a Showroom
• The First search is on mobile
• Our Trusted personal devices are ripe for
Consistent tracking for remarketing
Last High Street Christmas
The best deals are online
BLACK FRIDAY
BLACK FRIDAY
Women's party wear November
Women's party wear over Black Friday weekend
Change is coming
Google’s mission is to organize the world’s information and make it universally accessible and useful.