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Jana Vořechovská Senior Language Specialist (Czech)
Google+ Localization and Beyond
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Agenda
Background Why and how we localize
Google+ How we localized Google+
Beyond Google+ Community & Outreach activities
Demo Youtube and Google Translator Toolkit integration
Q&A
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Background
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Google’s mission
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Why we localize
1998
2000
2002
2004
2006
2008
2010
2012
'Google in Your Language' Program
'40 Language' Initiative
"We ask for 40 languages supported within two months of first shipment." Eric Schmidt (CEO)
'60 is the new 40' Initiative
L10n is an engine of growth for our company.
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How we localize
Traditional vendors
Internal & external feedback
Local community
Freelancers
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Google+
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8
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Google+ localization
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Arab world
"Praise be to Allah, the Arabic version came out the same day as the English. I think Google has a very strong Arabization [Arabic localization] team."
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South Africa
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Beyond Google+
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G days
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Wikipedia Challenges
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Health Speaks
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Endangered Languages Project
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A very special demo
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Video subtitles in Translator Toolkit
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Thank you.
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Appendix
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Google localization mission
Bring Google's magic to the world…
…and the diversity of the world to Google.
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Continuous localization
This is a continuous 24 hour cycle.
UI string
Allocation Translation Request Delivery Review
Yes Changes
CMS
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Selection factors
Main factors •Languages already supported by
our top products our competition
•Number of potential users •Degree of difficulty
But also important •Inclusion is as important as coverage •Compromise on approach
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Translation models
l10n
Vendor 1
Vendor 2
Vendor 3
Vendor 4
Vendor 5
Sub-contracto
r 1
Sub-contracto
r 2
Sub-contracto
r 3
Sub-contracto
r N
…
Product
Marketing
Support
i18n Eng
Freelance Translator Network
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Feedback
External Users
Internal Stakeholders
Linguists
Linguistic Quality
Evaluation Marketing
Quality Evaluation FindIt
Events
Surveys Terminology
Forums
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Tier 3 languages
Language Name Code
Estonian eesti et
Icelandic íslenska is
Afrikaans Afrikaans af
Swahili Kiswahili sw
Zulu isiZulu zu
Amharic አማርኛ am
Malay Bahasa Melayu ms
Bengali বাংলা bn
Marathi मराठ� mr
Tamil தமிழ ta
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Tier 4 languages
Language Code
French (Canada) fr-CA
Chinese (HK) zh-HK
Basque euskara eu
Galician galego gl
Urdu اردو ur
Gujarati t�જુરાતી gu
Kannada ಕನ�ಡ kn
Malayalam മലയാളം ml
Telugu �ెల�గ� te