Download - Google is Your Homepage
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More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy – “Virtual World”
A new study has “found that the Internet is perceived by users to be a more important source of information for them —over all other principal media, including television, radio, newspapers, and books.”
The biggest users are between 16-24
To Get us Started – A Few Things to Know
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Why Does This Matter?
Appearance in search engines is now extremely important
Online provides vast opportunities to engage with audiences
Online is a cheap and easy arena to engage with target audiences – great ROI
It’s accountable, measurable and easy to adjust
The power and influence of the Web should not be ignored – it’s not going away
Google has now become your homepage
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How Search Engines Work
‘Authority’ and ‘Relevance’
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Real-time search in all the major search engines is making social media more important in search results
New Developments in Search
News and Media
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Why is Social Media so Important?
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Overwhelmed with choices, consumers increasingly turn to each other
Social networks proliferate to third party sites - friends go everywhere with each other
Virtual word of mouth through social media tools
Why is Social Media so Important?
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Why is Social Media so Important?
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Use Social Media to Your AdvantageASOS Did It
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Blogs Do It
Use Social Media to Your Advantage
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Use Social Media to Your AdvantageBlogs Do It
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RSS Subscriptions to Readers
Use Social Media to Your Advantage
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Use Social Media to Your AdvantageObama Did It
The usual suspects: Facebook, Twitter, Myspace, YouTube etc…
Specific ethnic groups: MiGente (Latinos), BlackPlanet (African-Americans), Glee ("gay, lesbian and everyone else") and others.
To distribute his “message of hope”
Encouraged user generated content and viral behaviour
Various email mailing lists
Text communications - "HOPE" to 62262.
Obama apps in the iTunes store
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Understand a Bit About SEO
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Use Tools of the Trade
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