Download - Google glass social media
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ALEXANDRIA DUNSONDAHRIIAN ESPINOZA
SOCIAL MEDIA CONSULTATIONGOOGLE GLASSPROFESSOR GERRY CHIARO
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COMMUNITY
PROPOSAL
CONVERSATION
IMPORTANCE
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COMMUNITY
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COMMUNITYBY SIZE
VIDEO
MICROBLOGSBOOKMARKS
BLOG
average time per mention
last year:last month:
every 3 minsevery 4 mins
every 17 secevery 27 mins
every 47 minsevery 44 mins
number of videos4.9 million
502,000
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VIDEO
MICROBLOGS BOOKMARKS
BLOG
COMMUNITYBY INFLUENCE
google - tech vlogs - users
techies - google fans - users
techies - users
company ceos tech bloggers - users
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CONVERSATION
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CONVERSATIONSBY GENERAL SENTIMENT
+/-
+
-
reviews - early - capabilities
price - privacy - app storehealth concerns - glassholes
glassup - doomed - connectivity
revolutionary - possibilities convenience - wearability
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CONVERSATIONBY INFLUENCER SENTIMENT
+/-
+
-
apps - price – connectivity privacy
revolutionary - possibilities
still early - great base
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“Getting non-techie people to view Glass as anything other than ludicrously geeky is going to be an uphill fight for Google.”
- Robert Scoble, Scobleizer
“out of the box, it can do a core set of functions and that's normal for Android phone … once you add an app store, once you add connectivity that a developer army can support, that list the things is going to get a lot longer and a lot more interesting”
- Marques Brownlee, MKBHD
“Google Glass is the beginning of a revolution!” - Lance Ulanoff, Mashable
CONVERSATIONINFLUENCER QUOTES
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IMPORTANCE
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IMPORTANCEBY COMPETITION
LAFORGE OPTICAL
GLASS UP
Sleek, more stylish design
a third the price @ $400 - $500
Doesn’t strain the Eyes.
Release is still months away
faction of the price, coming in @ $500
Italian design, more fashionable
Limited functions + screen not as cool
Release date anticipated before GG
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IMPORTANCEBY ISSUE
PRACTICALITY
PRIVACY
FUNCTIONALITY
REVOLUTIONARY
WEARABLE
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PROPOSAL
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LAUNCH DATE
SUMMER 2014 PROMO
CAMPAIGN
01 OF 03
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02 OF 03
PRIVACY
PARTNER WITHSOCIAL MEDIAINFLUENCERS
PRCAMPAIGN
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APPS STORE
INCENTIVIZEDEVELOPMENT CREATE BETA APP STORE
ACCESS TO INFLUENCERS
03 OF 03
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ALEXANDRIA DUNSONDAHRIIAN ESPINOZA
SOCIAL MEDIA CONSULTATIONGOOGLE GLASS