Download - Google Analytics New Features - Webinar - 20091030

Google Confidential and Proprietary 1

Powerful. Flexible. Intelligent An Overview of Google Analytics’ New Features

Vinoaj Vijeyakumaar Customer Solutions Engineer Google Southeast Asia

http://twitter.com/vinoaj http://cse-sea.blogspot.com

Ask your questions at http://bit.ly/ga-web-qa


What it means for you?

•  Quicker insights, smarter decisions

•  Customisation to meet your company's unique reporting needs

•  More powerful analysis and increased productivity

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Agenda

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Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting •  Advanced Table Filters

Flexible •  Multiple Custom Variables •  Sharing Segments and Custom Reports

Intelligent •  Analytics Intelligence •  Custom Alerts

Resources

Q & A •  Ask your questions at http://bit.ly/ga-web-qa

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Q: I don’t see feature X in my profile or account

This is a phased roll-out of new features

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Google Confidential and Proprietary


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Engagement Goals … and more of them

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Expanded Number of Goals to 20

4 20

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Engagement Goals

•  Before: Could only track pageview goals – goals that relied on a visitor landing on a specific page

•  Today: Track non-pageview goals

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Setting up: URL Destination goals

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Setting up: Time on Site goals

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Setting Up: Pages/Visit goals

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Recommendations

•  Group together similar conversion types into their own goal sets

•  Transactional Goals Goal Set 1

•  Engagement Goals Goal Set 2

•  Keep in mind increases in reported conversion rates •  Define goals that make sense for your site and objectives

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Expanded Mobile Reporting

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Track Your Mobile Presence - Before

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HTML

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And

roid


Better High-End Device Reporting

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Track Your Mobile Presence - Now

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HTML & Applications WAP

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Win

dow

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Mob

ile

And

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Bla

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Pear

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urve


Tracking Your Mobile Site

•  Provided with server-side code to generate the calls to Google Analytics

•  Will track all web-enabled devices, not just JS- and cookie-capable devices

•  Currently provide code snippets for PHP, Perl, JSP, and ASPX platforms

•  Download snippets from http://www.google.com/analytics/googleanalyticsformobile.zip

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Coming Soon – Copy & Paste Snippets

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A Quick Look at the PHP Code Snippet

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Page rendering script

Insert a pixel for tracking

Generate the pixel URL

ga.php

Send the request to GA


Tracking Mobile Applications

SDK available for Android, iPhone, and iPod Touch applications

21 http://www.flickr.com/photos/ronin691/2896622279/

http://www.flickr.com/photos/pietel/1945669725/


Tracking Mobile Apps Tracks two basic types of user interactions:

Pageviews •  Used to calculate visits, session length, bounce

rate

•  Up to you to decide when to trigger pageviews (min. 1 pageview) and on naming convention that will show up in Content reports

Events •  Detailed reporting around on-page events

•  Refer to Event Tracking docs [link]

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Technical Considerations

•  Technical requirements   Android requires Android SDK 1.5+, Android OS 1.5+

  iPhone/iPod Touch requires Mac OS X v10.5.3+, XCode 3.1+, iPhone OS 2.0+

•  Recommend batching hits to save on connection and battery overhead. Your app can determine how often to dispatch batched hits.

•  For Android apps, can tie in campaign referrer information to get reports on which campaigns led to successful activations.

•  e.g. http://market.android.com/search?q=pname:com.mysite.myapp&referrer=utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3Dmyapp%26utm_campaign%3Dmyapp

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Advanced Table Filters

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Advanced Table Filters

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Ordering by Average

Value

Not statistically significant


Filter By Visible Dimensions and Metrics

Chain together multiple conditions (AND rule)

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Setting the Filter Rules

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View Filtered Results

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Multiple Custom Variables

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Better Insights with Custom Variables

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Visited Flights Section

Visited Hotels Section

Visited Bali Sub-Section

Registered Member

Premium Subscriber

Newsletter Subscriber

Placed item in cart

Added friend to network

Logged out of account


Better Insights with Custom Variables

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Visited Flights Section

Visited Hotels Section

Visited Bali Sub-Section

Registered Member

Premium Subscriber

Newsletter Subscriber

Placed item in cart

Added friend to network

Logged out of account


The Code

_setCustomVar(index, name, value, opt_scope)

index – position to store and transmit the variable

name – variable name (e.g. “member-type”) (case sensitive)

value – variable value (e.g. “premium”) (case sensitive)

opt_scope – 1:visitor-level; 2:session-level; 3:page-level; default:3

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Technical Specifics

•  http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

•  length (key + value) <= 64 bytes

•  Can have up to 50,000 custom variables per web property

•  _utmSetVar() won’t be deprecated immediately. Recommend transitioning to Custom Variables.

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Sharing Segments and Custom Reports

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Share Custom Segments

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Share the Link

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Preview, Customise, and Save

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Sharing Completed

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Share Custom Reports

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Analytics Intelligence

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Analytics Intelligence

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Spend time looking for areas to take action on

Spend time taking action


Daily Intelligence Alerts

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Weekly Intelligence Alerts

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Monthly Intelligence Alerts

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Adjust Sensitivity and Create Segments

Manage the sensitivity of the changes

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Custom Alerts

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Create Custom Alerts

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Create and Save the Alert

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Recap

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Google Analytics New Features

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Where to go for more

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In Southeast Asia •  Solutions for Southeast Asia Blog: http://cse-sea.blogspot.com

•  APAC Agency Blog: http://adwordsagencyapac.blogspot.com

•  Southeast Asia GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia%20Pacific&s=Singapore&p=Analytics

•  Web Analytics Wednesdays Singapore: http://wawsingapore.posterous.com/

•  Google Analytics Blog: http://analytics.blogspot.com

•  Google Analytics Help Centre: http://www.google.com/support/analytics/

•  Google Analytics Developer Docs: http://code.google.com/apis/analytics/docs/

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In AU/NZ •  APAC Agency Blog: http://adwordsagencyapac.blogspot.com

•  AU GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia%20Pacific&s=Australia&p=Analytics

•  NZ GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia%20Pacific&s=New%20Zealand&p=Analytics

•  Google Analytics Blog: http://analytics.blogspot.com

•  Google Analytics Help Centre: http://www.google.com/support/analytics/

•  Google Analytics Developer Docs: http://code.google.com/apis/analytics/docs/

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Q & A http://twitter.com/vinoaj http://cse-sea.blogspot.com

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Download - Google Analytics New Features - Webinar - 20091030

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