Download - Google Analytics Beginners: How to Measure Your Business Blog Performance

Google Analytics for Beginners:

How to Measure Your Business Blog

PRESENTED BY

What You’ll Learn

• Measure blog performance against your overall website• Determine what types of posts are drawing the most

pageviews• Evaluate referral and social sources to measure distribution

success

Google Analytics for Beginners2

First, what do you want to achieve?

• Drive traffic?• Optimize for search engine ranking?• Feed your social media accounts?• Make company announcements?• Provide valuable content to current clients?• Aid the sales process?

All are possible, but prioritize your goals!


Second, think of the types of blog posts that will achieve those goals• Subject matter expertise and education• Your industry outlook• Product and service reviews• Solutions to common client problems• How-to’s and lists• News updates• Commentary / Op-Ed


The Blog vs. The WebsiteExamine how your blog post performs against other popular

pages on your website across sessions, pages/session and

average session duration.


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Accessing General Blog DataAdvance search for “blog” or keyword that is the beginning

of your URL path to filter out any other pages (e.g.

homepage, service pages, contact us page)

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General Blog Data – What To Measure

1. Unique Pageviews – total number of times a blog post

has been viewed in a time frame

2. Average time on page – good indicator of full page

reads

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Accessing General Blog Data, cont.Advance search for “blog” or keyword that is the beginning

of your URL path to filter out any other pages (e.g.

homepage, service pages, contact us page)

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General Blog Data – What To Measure, cont.1. Pages/Session – how many visitors go to other pages

after reading a blog post

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Measuring Social ReferralsSelect a specific social network to see what links are being

shared.

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Measuring Social ReferralsSee your most shared social media links in a specific

social platform (this example: Twitter). Compare what

posts are most shared across platforms and determine if

there are topics/themes that align better depending on the

social network.

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www.BopDesign.com | 619.330.0730

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http://www.bopdesign.com/bop-blog/

Download - Google Analytics Beginners: How to Measure Your Business Blog Performance

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