![Page 1: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/1.jpg)
#SMX #22C1 @GarbersonGA & The Rise of (Free!) DIY Audience Marketing
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
![Page 2: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/2.jpg)
#SMX #22C1 @Garberson
History
Lesson
![Page 3: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/3.jpg)
#SMX #22C1 @Garberson
Class of2005source: wikicommons
me
![Page 4: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/4.jpg)
#SMX #22C1 @Garberson
source: wikicommons
me
Obeythe 4Ps
![Page 5: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/5.jpg)
#SMX #22C1 @Garberson
source: google trends
![Page 6: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/6.jpg)
#SMX #22C1 @Garberson
not me
![Page 7: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/7.jpg)
#SMX #22C1 @Garberson
source: wikicommons
meMore
Pageviews!
![Page 8: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/8.jpg)
#SMX #22C1 @Garberson
![Page 9: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/9.jpg)
#SMX #22C1 @Garberson
Reporting
Targeting
![Page 10: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/10.jpg)
#SMX #22C1 @Garberson
Andrew GarbersonDirector, Digital Marketing StrategyLunaMetrics
![Page 11: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/11.jpg)
#SMX #22C1 @Garberson
Andrew GarbersonDirector, Digital Marketing StrategyLunaMetrics
United Statesof Craft Beer
![Page 12: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/12.jpg)
#SMX #22C1 @Garberson
Please stand if you use Google Analytics?
![Page 13: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/13.jpg)
#SMX #22C1 @Garberson
How often do you use Google Analytics?
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
![Page 14: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/14.jpg)
#SMX #22C1 @Garberson
At least 1 time per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
![Page 15: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/15.jpg)
#SMX #22C1 @Garberson
At least 3 times per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
![Page 16: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/16.jpg)
#SMX #22C1 @Garberson
At least 5 times per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
![Page 17: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/17.jpg)
#SMX #22C1 @Garberson
![Page 18: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/18.jpg)
#SMX #22C1 @Garberson
![Page 19: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/19.jpg)
#SMX #22C1 @Garberson@garberson
![Page 20: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/20.jpg)
#SMX #22C1 @Garberson
Identifying
Reporting
Targeting
![Page 21: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/21.jpg)
#SMX #22C1 @Garberson
$41
2 3
Micro Conversion Macro ConversionTarget Market
Identifying
![Page 22: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/22.jpg)
#SMX #22C1 @Garberson
Target Market
• Marketing Professional• Mid- to High-Level Job
Title• Fortune 1000 Company• Not Fortune 100• East Coast
Also 3 FAQs for each audience
Identifying
![Page 23: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/23.jpg)
#SMX #22C1 @Garberson
$41
2 3
Micro Conversion Macro ConversionTarget Market
Identifying
![Page 24: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/24.jpg)
#SMX #22C1 @Garberson
Micro / Macro
![Page 25: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/25.jpg)
#SMX #22C1 @Garberson
123456
$
Micro Conversion
Macro Conversion
![Page 26: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/26.jpg)
#SMX #22C1 @Garberson
Identifying
Target Market
$41
2 3
Micro Conversion Macro Conversion
![Page 27: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/27.jpg)
#SMX #22C1 @Garberson
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
Identifying
![Page 28: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/28.jpg)
#SMX #22C1 @Garberson
Reporting
![Page 29: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/29.jpg)
#SMX #22C1 @Garberson
Target Market
Reporting
![Page 30: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/30.jpg)
#SMX #22C1 @Garberson
Target Market
Reporting
![Page 31: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/31.jpg)
#SMX #22C1 @Garberson
All Traffic
Reporting
Segments. Standard or custom subsets of users or sessions in GA with similar qualities.
![Page 32: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/32.jpg)
#SMX #22C1 @Garberson
Reporting
Target Market
![Page 33: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/33.jpg)
#SMX #22C1 @Garberson
Reporting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
![Page 34: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/34.jpg)
#SMX #22C1 @Garberson
Reporting
Target Market
ATLParent
Luxury
Login
![Page 35: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/35.jpg)
#SMX #22C1 @Garberson
Reporting
Dashboard
![Page 36: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/36.jpg)
#SMX #22C1 @Garberson
Reporting
benlcollins.com
Data Studio
![Page 37: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/37.jpg)
#SMX #22C1 @Garberson
Reporting
Hello,Beautiful
![Page 38: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/38.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 39: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/39.jpg)
#SMX #22C1 @Garberson
Targeting
Segments
Audiences
![Page 40: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/40.jpg)
#SMX #22C1 @Garberson
Targeting
Ad Destination Squeeze Checkout Thank-You
![Page 41: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/41.jpg)
#SMX #22C1 @Garberson
Targeting
Like, foreverever?
Ad tothank-youpage
![Page 42: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/42.jpg)
#SMX #22C1 @Garberson
Targeting
50% Traffic50% Traffic
A/B Test. Tests two or more variants of a page, also called an A/B/N test.
![Page 43: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/43.jpg)
#SMX #22C1 @Garberson
Targeting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
![Page 44: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/44.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 45: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/45.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 46: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/46.jpg)
#SMX #22C1 @Garberson
Targeting
Also 3 FAQs for each audience
![Page 47: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/47.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 48: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/48.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 49: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/49.jpg)
#SMX #22C1 @Garberson
Targeting
Ad Destination Squeeze Checkout Thank-You
![Page 50: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/50.jpg)
#SMX #22C1 @Garberson
Targeting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
![Page 51: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/51.jpg)
#SMX #22C1 @Garberson
Targeting
![Page 52: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/52.jpg)
#SMX #22C1 @Garberson
Page
![Page 53: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/53.jpg)
#SMX #22C1 @Garberson
Page
Think: Remarketing
![Page 54: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/54.jpg)
#SMX #22C1 @Garberson
Identifying
Reporting
Targeting
![Page 55: Google Analytics And The Rise of (Free!) DIY Audience Marketing By Andrew Garberson](https://reader036.vdocuments.us/reader036/viewer/2022070518/58e4a9941a28abbb038b5133/html5/thumbnails/55.jpg)
#SMX #22C1 @GarbersonLEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX