GOOGLE ANALYTICS 101What you need to know to sound like you know what you’re talking about.

TRAFFIC PATTERNS

DRIVE TRAFFIC

ANALYTICS 5

Custom dashboards

New Admin API

ABCs

Acquisition, Behaviour, and Conversion.

Demographic Data

INSTALLING GOOGLE ANALYTICS

• Sign into your account

• Find the tracking code

• <script></script>

• Put it on your website

THE BASICS• Visitor Overview

• Language & country/territory

• Browser & operating system

• Engagement report

• Visit duration & page depth

• Page View vs. Unique Page View

• Acquisition Overview

• Strength of SEO & AdWord

• Channels

• Organic Search, Direct Search, Referrals, Paid Search, Social, and Email.

• Campaigns

• Keywords (Paid vs Organic)

• Behaviour

• Behaviour Flow

• Bounce Rate

GOOGLE URL BUILDER• UTM Link Building

• Tags URL to track & monitor

• Build unique URLS for any landing page

• Twitter vs. Facebook vs. Pinterest

• Any time you include an outbound link

• Full ROI information on leads & conversions

Find out which platform

produces the best ROI

More effort into your marketing of that

platform