PPC & Display Remarketing

Google Adwords Campaign Optimization

What is Campaign Optimization Campaign optimization is the process of monitoring various aspects

of campaign and making right decisions at various levels by changing certain metrics Like Bid prices, keywords, ad copies etc

Campaign Optimization is essential for any brand or business to save budget rather this line it would be better when it can be stated as optimization is key factor for reaching expected results with budget limitations

Adwords Campaign Optimization Campaign Optimization Mainly Deals With

• Keywords Optimization• Bid price Optimization• Ad copies Optimization

Keywords Optimization

Optimizing keywords will give better performing and profitable keywords

Optimizing keywords will boost your Quality Score followed by Click Through Rate (CTR)

Keywords Optimization involves following steps Go to campaign > Ad group >Keywords > sort out keywords

based on maximum clicks > pause the keywords which has less CTR ( more impressions but very less clicks)

While optimizing at this level consider the relevancy of your business in keywords rather than more impressions

Bid Price Optimization Once you done keywords optimization you need to have deep eye on CPC

I’e cost per click of performing keywords If your start-up or first time user of google ads then give a chance to google

to set your keywords cpc by automatically while setting up campaign If your business is above medium or large scale & you are an old user with

AdWords then it’s better to go with manual bidding Optimizing bid prices will depends on area of interest where you insisted to

showcase your ad copies in SERP (Search Engine Results Page) If your business need more user clicks with branding then bid your

keywords with reference to top page suggestion bid Where as your getting business from right side ads then bid your keywords

with reference to first page suggestion bid

Ad Copies Optimization

Ad copies optimization will gives you well performing ad copies which greatly drives users to your landing page

Optimization of ad copies nothing but A/B testing of multiple ad copies with different headline and meta description for the same ad group

Test each ad group with minimum of 3 Ad copies to estimate user behaviour with your ads

Sort out ad copies based on CTR % Then Supress the ad copies which are engaging less (Less CTR).

Testing and analysing will gives you better results at this level

End Notes

Google Adwords Campaigning is Not One Time Job, Continues Optimization Will Gives Your Better Results

Still not confident about optimization you can explore in detail about Google Adwords Campaign Optimization Here or you can take my help work on your campaigns

Any Queries Feel Free To Ask In Comments

THANK YOU