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#GooDeed
App, network, community for making the right choices.
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Need to address what makes a difference
Need to address «green growth» as the given solution
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Informal vs commercial channels for extending use of apparel
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Farrant, Laura. (2008). Environmental benefits from reusing clothes. (Masters thesis), Technical University of Denmark, Kgs. Lyngby Retrieved from http://www.uffnorge.org/files/Laura%20Farrant-environmental%20benefits%20from%20reusing%20clothes.pdf
Morley, Nick, Bartlett, Caroline, & McGill, Ian. (2009). Maximising Reuse and Recycling of UK Clothing and Textiles. Inc. Appendix 1 - Technical Report: A research report completed for the Department for Environment, Food and Rural Affairs by Oakdene Hollins Ltd.
Fisher, Karen, James, Keith, & Maddox, Peter. (2011). Benefits of reuse case study: Clothing. Banbury: WRAP.
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Other or unknown
Fashion or style changes
Functional shortcomings
Situational reasons
Taste related unsuitability
Size and fit issues
Changes in garments
0% 10% 20% 30% 40% 50% 60%
4%
4%
3%
7%
8%
47%
27%
3%
9%
9%
5%
12%
10%
52%
3%
3%
5%
7%
12%
22%
47%
Clothing disposal reasons grouped between adult men and women, and children and teenagers (percentage, weighted)
Women (N=320) Men (N=76) Child or teenager (N=221)
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A more democratic & inclusive approach
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A more user-friendly and flexible approach: Fit for reality and health-promoting
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Need more knowledge
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Same principle: Find your GooDeed passion/community?