![Page 1: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/1.jpg)
@juntajoe
Good to GreatContent Marketing
Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
![Page 2: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/2.jpg)
@juntajoe
TODAY’S AGENDA• Move Fast – 100+ Slides in 45 Minutes!• Brief History of Content Marketing• The Latest Research• The Problem with “What?”• Five+ content activities that Separate the
Good from the Great in Content• Q&A
![Page 3: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/3.jpg)
![Page 4: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/4.jpg)
![Page 5: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/5.jpg)
![Page 6: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/6.jpg)
@juntajoe
![Page 7: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/7.jpg)
@juntajoe
![Page 8: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/8.jpg)
@juntajoe
![Page 9: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/9.jpg)
@juntajoe
![Page 10: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/10.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
![Page 11: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/11.jpg)
@juntajoe
Example of trying…
![Page 12: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/12.jpg)
@juntajoe
![Page 13: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/13.jpg)
@juntajoe
![Page 14: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/14.jpg)
@juntajoe
I see the future and it is
____________
![Page 15: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/15.jpg)
@juntajoe
![Page 16: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/16.jpg)
@juntajoe
![Page 17: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/17.jpg)
@juntajoe
![Page 18: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/18.jpg)
@juntajoe
![Page 19: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/19.jpg)
@juntajoe
![Page 20: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/20.jpg)
@juntajoe
Red Bull – The Media Co.
![Page 21: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/21.jpg)
@juntajoe
Underwritten by
![Page 22: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/22.jpg)
@juntajoe
![Page 23: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/23.jpg)
@juntajoe
![Page 24: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/24.jpg)
@juntajoe
![Page 25: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/25.jpg)
@juntajoe
![Page 26: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/26.jpg)
@juntajoe
![Page 27: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/27.jpg)
@juntajoe
54%Increasing
![Page 28: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/28.jpg)
@juntajoe
![Page 29: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/29.jpg)
@juntajoe
Why Are We Here?Just 36% believe their
content marketing is effective
![Page 30: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/30.jpg)
@juntajoe
Our Biggest Content Marketing Challenge
•Producing Enough Content•Producing the Kind of Content
that Engages
![Page 31: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/31.jpg)
@juntajoe
THE PROBLEM WITH
WHAT?
![Page 32: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/32.jpg)
@juntajoe
![Page 33: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/33.jpg)
@juntajoe
![Page 34: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/34.jpg)
@juntajoe
![Page 35: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/35.jpg)
@juntajoe
![Page 36: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/36.jpg)
@juntajoe
WHY?
![Page 37: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/37.jpg)
@juntajoe
![Page 38: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/38.jpg)
@juntajoe
![Page 39: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/39.jpg)
@juntajoe
![Page 40: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/40.jpg)
@juntajoe
Why?
![Page 41: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/41.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social MediaContent Marketing
Mission
![Page 42: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/42.jpg)
@juntajoe
What Separates the
Good to Great Content Marketers
![Page 43: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/43.jpg)
@juntajoe
The Niche, Non-Sales Content Platform
![Page 44: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/44.jpg)
@juntajoe
![Page 45: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/45.jpg)
@juntajoe
![Page 46: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/46.jpg)
@juntajoe
![Page 47: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/47.jpg)
@juntajoe
![Page 48: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/48.jpg)
@juntajoe
![Page 49: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/49.jpg)
@juntajoe
![Page 50: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/50.jpg)
@juntajoe
![Page 51: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/51.jpg)
@juntajoe
![Page 52: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/52.jpg)
@juntajoe
![Page 53: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/53.jpg)
@juntajoe
Story Explosion
![Page 54: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/54.jpg)
@juntajoe
The Kelly Situation:
Product: Complex workforce solutions
Target: Largest 5,000 companies globally
Deal Size: $50m - $2bn
Key Buyer Titles: HR, Procurement, Operations, C-Suite
Ave Time to Close: 12-24 months
![Page 55: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/55.jpg)
@juntajoe
![Page 56: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/56.jpg)
@juntajoe
![Page 57: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/57.jpg)
@juntajoe
The Chief Storyteller
![Page 58: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/58.jpg)
@juntajoe
The Content Marketing TeamTypical roles within your existing team…
![Page 59: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/59.jpg)
@juntajoe
Social MediaPublic Relations
MarketingEmailMobileSearch
![Page 60: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/60.jpg)
@juntajoe
Example….
Todd WheatlandVP of Thought LeadershipKelly Services
![Page 61: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/61.jpg)
@juntajoe
Example…
Rob YoegelContent Marketing DirectorMonetate
![Page 62: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/62.jpg)
@juntajoe
Leveraging Employeesin Content Creation
![Page 63: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/63.jpg)
@juntajoe
![Page 64: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/64.jpg)
@juntajoe
![Page 65: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/65.jpg)
@juntajoe
![Page 66: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/66.jpg)
@juntajoe
![Page 67: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/67.jpg)
@juntajoe
![Page 68: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/68.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 69: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/69.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 70: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/70.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 71: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/71.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 72: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/72.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 73: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/73.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 74: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/74.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 75: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/75.jpg)
@juntajoe
The Guide
![Page 76: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/76.jpg)
@juntajoe
Marcus SheridanCEO, River Pools & Spas
![Page 77: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/77.jpg)
@juntajoe
2007
• $4.5 million in Sales• $250,000 advertising spend
![Page 78: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/78.jpg)
@juntajoe
2007• $4.5 million in Sales• $250,000 advertising spend
• Sold more fiberglass swimming pools than any other pool retailer in North America.
• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.
2011
![Page 79: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/79.jpg)
@juntajoe
![Page 80: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/80.jpg)
@juntajoe
75,000 visits per month
![Page 81: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/81.jpg)
@juntajoe
Yep, David vs. Goliath is Real
![Page 82: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/82.jpg)
@juntajoe
Building Content Expertise through Community
![Page 83: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/83.jpg)
@juntajoe
![Page 84: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/84.jpg)
@juntajoe
![Page 85: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/85.jpg)
@juntajoe
![Page 86: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/86.jpg)
@juntajoe
Deliver content at all the right stages of the buying processto attract and retain customers.
Deliver content at all the right stages of the buying processto attract and retain customers.
Subscribers continually show positive behaviors throughout the year - purchase, sharing, attending
web events, subscribing, etc.
Subscribers continually show positive behaviors throughout the year - purchase, sharing, attending
web events, subscribing, etc.
![Page 87: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/87.jpg)
@juntajoe
![Page 88: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/88.jpg)
@juntajoe
![Page 89: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/89.jpg)
@juntajoe
![Page 90: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/90.jpg)
@juntajoe
![Page 91: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/91.jpg)
@juntajoe
![Page 92: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/92.jpg)
@juntajoe
![Page 93: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/93.jpg)
@juntajoe
![Page 94: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/94.jpg)
@juntajoe
A Rising Tide Lifts All Ships
![Page 95: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/95.jpg)
@juntajoe
![Page 96: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/96.jpg)
@juntajoe
![Page 97: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/97.jpg)
@juntajoe
Define Your Hit List of Influencers
![Page 98: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/98.jpg)
@juntajoe
![Page 99: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/99.jpg)
@juntajoe
![Page 100: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/100.jpg)
@juntajoe
![Page 101: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/101.jpg)
@juntajoe
![Page 102: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/102.jpg)
@juntajoe
![Page 103: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/103.jpg)
@juntajoe
![Page 104: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/104.jpg)
@juntajoe
![Page 105: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/105.jpg)
@juntajoe
![Page 106: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/106.jpg)
@juntajoe
• Last five years – over 300 different guest posts, interviews or webinars
• Last five years – over 300 different guest posts, interviews or webinars
![Page 107: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/107.jpg)
@juntajoe
![Page 108: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/108.jpg)
@juntajoe
Paid EventsPaid Content
Consulting
Site & EventSponsors Email Webinars Magazine
![Page 109: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/109.jpg)
@juntajoe
![Page 110: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/110.jpg)
@juntajoe
![Page 111: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/111.jpg)
@juntajoe
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
http://taylordowns.com
![Page 112: Good to Great Content Marketing - American Marketing Association](https://reader035.vdocuments.us/reader035/viewer/2022081412/5416756b7bef0ac1768b8538/html5/thumbnails/112.jpg)
@juntajoe
November 15, 2012 New York, NY
November 7-8, 2012 Cleveland, OH
4-5-6 March, 2013Sydney, Australia