Download - Good morning snohomish county 2014 preso pdf
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source | Nielsen study (August 2010)
VP & CMO
PEMCO Mutual InsuranceSeattle, Washington
Past Chairman &
Current Board Member
WOMMAWord of Mouth Marketing Assn
Rod Brooks
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source | Nielsen study (August 2010)
Rod Brooks
Hashtag
#GMSC14
@NW_Mktg_Guy
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source | Nielsen study (August 2010)
What do you see?
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source | Nielsen study (August 2010)
What do you see now?
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source | Nielsen study (August 2010)
www.RodBrooks.com
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• Integrity
• Responsibility
• Courage
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Today’s Objectives:
Why: Seven reasons
How: Four decisions
What: One action
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• Integrity
• Responsibility
• Courage
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“If you don’t
know your why,
your how and
your what don’t
matter!”- Simon Sinek
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• Integrity
• Responsibility
• Courage
Seven Reasons Stories Matter!
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1source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Impression
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2source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Differentiation
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3source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Connection
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4source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Relevance
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5source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Inspiration
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6source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Activation
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7source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Freedom
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• Integrity
• Responsibility
• Courage
Four Decisions We Can Make
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Not guilty!
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• Integrity
• Responsibility
• Courage
1. Decide to listen
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• Integrity
• Responsibility
• Courage
2. Decide to be affected
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• Integrity
• Responsibility
• Courage
3. Decide to respond
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• Integrity
• Responsibility
• Courage
4. Decide to be engaged
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• Integrity
• Responsibility
• Courage
1. Decide to listen
2. Decide to be affected
3. Decide to respond
4. Decide to be engaged
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• Integrity
• Responsibility
• Courage
One Action You Can Take
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• Integrity
• Responsibility
• Courage
Tell stories
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• Integrity
• Responsibility
• Courage
Fascinate
fas·ci·nat·ingcaptivating:inspiring a
great interest
or attraction
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• Integrity
• Responsibility
• Courage
“If you see
someone
without a
smile, give
them yours!”- Stanley O. McNaughton
Former PEMCO C.E.O.
Smile!
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• Integrity
• Responsibility
• Courage
![Page 30: Good morning snohomish county 2014 preso pdf](https://reader034.vdocuments.us/reader034/viewer/2022051816/5457a341b1af9f33608b4eda/html5/thumbnails/30.jpg)
• Integrity
• Responsibility
• Courage
![Page 31: Good morning snohomish county 2014 preso pdf](https://reader034.vdocuments.us/reader034/viewer/2022051816/5457a341b1af9f33608b4eda/html5/thumbnails/31.jpg)
source | Nielsen study (August 2010)
VP & CMO
PEMCO Mutual InsuranceSeattle, Washington
Past Chairman &
Current Board Member
WOMMAWord of Mouth Marketing Assn
Rod Brooks
![Page 32: Good morning snohomish county 2014 preso pdf](https://reader034.vdocuments.us/reader034/viewer/2022051816/5457a341b1af9f33608b4eda/html5/thumbnails/32.jpg)