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Page 1: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

April 15, 2010

Social Media for Boomers

Bernie Borges

Page 2: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Marketing History Lesson

1950 to 2000

Page 3: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

In a Transition

1990 to 2000 2000 to 2009

Page 4: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

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Buyers Don’t Have to Tolerate It

Page 6: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Marketing 2.0 in a Nutshell

Relationship BuildingContent Strategy

Mindset Shift

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Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

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The Three E’s

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Engage Influential People

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Wisdom of Crowds

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Do Boomers Use Social Media?

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Do Boomers Use Social Media?

Page 13: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Do Boomers Use Social Media?

Page 14: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Do Boomers Use Social Media?

Page 15: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Do Boomers Use Social Media?

Page 16: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Do Boomers Use Social Media?

Page 17: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Do Boomers Use Social Media?

http://mashable.com/2010/04/05/facebook-us-infographic/

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Marketing to Boomers Online

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• Email

• Insider’s Club

• Branded Communities

• Social TV

• Targeted Advertising (Online)

• Integrated Marketing

Marketing to Boomers Online

Page 20: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrate Email with Social Media

Page 21: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrate Email with Social Media

Page 22: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrate Email with Social Media

Page 23: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Insider’s Club

Page 24: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Private Communities

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Branded Content

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Branded Content: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

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Private Twitter Communities

Page 28: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Social TV

Page 29: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Social TV

Page 30: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Targeted Online Advertising

Page 31: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Targeted Online Advertising

Page 32: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrated Marketing

Page 33: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrated Marketing

Page 34: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrated Marketing

Page 35: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrated Marketing

Page 36: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Integrated Marketing

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Summary

• Nurture boomers online

• Create custom content

• Build strong loyalty

• Create sense of exclusivity

• Give reason to connect & share

• Make special offers

• Make it easy to share

Page 38: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Bernie Borges: CEO, Find and Convert

Email: [email protected]

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

My Book: http://budurl.com/marketing20amazon

Video Channel: http://www.youtube.com/user/bernbaybb

Page 39: Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.

Blendtec

Coke

Dell Outlet

E-Marketer

Endavo Media

Fidelity Investments

Forrester Research

HubSpot

Mashable

Proctor & Gamble


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