![Page 1: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/1.jpg)
![Page 2: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/2.jpg)
![Page 3: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/3.jpg)
![Page 4: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/4.jpg)
Humanitarian
• Impartiality
• Neutrality
• Independence
![Page 5: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/5.jpg)
![Page 6: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/6.jpg)
![Page 7: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/7.jpg)
![Page 8: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/8.jpg)
![Page 9: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/9.jpg)
![Page 10: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/10.jpg)
Our need for funds
• Independent of political, religious, news agenda, or other interests.
• Unrestricted. Funding that is available for MSF to use where needed.
• Secure. Available to be used when needed.
![Page 11: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/11.jpg)
![Page 12: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/12.jpg)
Our target audience
• “Baby boomers”• High net worth• Well travelled, • Media consumers, literate• Hard to win, easy to lose, • High value, like regular giving• Early adaptors...
![Page 13: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/13.jpg)
![Page 14: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/14.jpg)
•
![Page 15: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/15.jpg)
"Scarcely a day goes by without some claim that new technologies are fast writing newsprint's obituary. Yet, as an industry, many of us have been remarkably, unaccountably complacent. Certainly, I didn't do as much as I should have after all the excitement of the late 1990's. I suspect many of you in this room did the same, quietly hoping that this thing called the digital revolution would just limp along. Well it hasn't... it won't... and it's a fast developing reality we should grasp as a huge opportunity to improve our journalism and expand our reach.
Rupert Murdoch's speech to the American Society of Newspaper Editors, Washington DC, April 13 2005
![Page 16: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/16.jpg)
![Page 17: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/17.jpg)
•
“Brain 2.0 isn't coming anytime soon” - Kathy Sierra
![Page 18: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/18.jpg)
![Page 19: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/19.jpg)
![Page 20: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/20.jpg)
![Page 21: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/21.jpg)
![Page 22: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/22.jpg)
Conclusion?
![Page 23: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/23.jpg)
![Page 24: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/24.jpg)
![Page 25: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/25.jpg)
![Page 26: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/26.jpg)
Internet Access – Households and Individuals, 2013
Office of National Statistics – 8/8/2013
![Page 27: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/27.jpg)
![Page 28: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/28.jpg)
£1.3 billion for foreign aid
![Page 29: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/29.jpg)
![Page 30: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/30.jpg)
![Page 31: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/31.jpg)
![Page 32: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/32.jpg)
![Page 33: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/33.jpg)
![Page 34: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/34.jpg)
![Page 35: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/35.jpg)
![Page 36: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/36.jpg)
Going mobile...
![Page 37: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/37.jpg)
2013 overall results
• Income 46% higher
• Grants to field operations 47% higher
• Web donations (new in current year) 91% higher
• Legacy income 158% higher
• ROI over 11:1 – highest in MSF globally
![Page 38: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/38.jpg)
Ayeshah MuhammadDatabase Officer
Co-ordinator
Helen CrollDatabase Manager
Louise GreysmithSupporter Care
Executive
Pamela JacksonSupporter Development
Executive
Shona BarnesCampaigns Manager
Ben HoltDigital Content Manager
Nick OwenDigital & Social Media
Assistant
Lee Butler - Digital Marketing and
Fundraising Manager
![Page 39: Going mobile - how MSF UK increased digital giving by 91%](https://reader038.vdocuments.us/reader038/viewer/2022103109/53f666dc8d7f729a7f8b47b6/html5/thumbnails/39.jpg)
thank you