GROW a social following
INCREASE brand awareness
BOOST site tra�c & engagement
DRIVE donations
MAXIMIZE event participation
RE-ENGAGE previous donors
goalsCHILD
REN
VETE
RANS
HEAL
THFO
OD BA
NKS
MUSEU
MSPO
LITICA
LHU
MANITA
RIAN
ENVIR
ONMEN
TAL
ANIM
ALS
nonp
rofit
ver
tical
s
Not sure where to get started? d3 has the experience and expertise you’re looking for! 201-865-5800 | [email protected] | www.d3specialists.com
Utilize “Customer Connect 360” proprietary data to enhance your marketing strategy!d3 believes in leveraging the power of data to help make better informed decisions about your ad spend across various channels. As an original compiler of high quality “CC360” consumer data, we can help you uncover unique attributes among your most profitable donor segments that can then be used as a model for both CRM and acquisition strategies.
Contact us for a Free Profile Analysis today!
Google AdGrantsNonprofits can apply to receive a gift of
$10,000 per month to run ads on the
Google Ads Platform. Target your audience
with relevant and e�ective ad copy based
on keywords they are searching and
achieve branding and fundraising success!
Paid SocialFacebook advertising is a highly e�ective strategy for
nonprofits. Combining compelling ad copy, messaging
and highly targeted audiences, helps to achieve
awareness, lead generation and donations. Emotional
appeal is the best approach in driving donations.
Paid SearchIncrease your visibility and donations with a paid search
account that can complement your Google AdGrant. A paid
search account will allow you to work more freely, with
less limitations, so you can generate more relevant tra�c,
win more bids and ultimately generate more donations.
Direct MailTraditional direct mail campaigns prove
successful time and time again in the
nonprofit arena. Utilize managed or
compiled data and apply targeting attributes
or modeling technology for the best results!
Browse Intent – Trigger DMGo beyond predefined audience categories, and reach people as they’re
making the decision to donate. This widely used marketing tactic works
by sending personalized, turnkey mailings to website visitors, based on
their online browsing behavior and donation abandonment.
Email ProspectingUtilize targeted can-spam
compliant email data to
reach prospective donors in
their inbox. Apply targeting
attributes and optimize your
e�orts with A/B testing of
subject lines, creative, or day
and time of deployment.
Lead GenRun free campaign creative on
a network of targeted sites,
and drive leads to a landing
page with a tracking pixel that
collects data when a form is
completed. With a smart appeal
and page redirection, there is
an opportunity for conversion
in addition to lead collection.
Display In EmailEngage with highly targeted
audience segments through
programmatic advertising in
subscription-based email
newsletters. Ads are served
only when the consumer opens
the email and downloads the
graphics giving you a 100%
open rate.
Digital DisplayReach quality donor audiences
at a rooftop level with
cross-device digital display.
A great tool to generate
awareness and works
especially well as part of a
multi-channel campaign. Pair
targeted audiences with
endearing emotional content to
win over new supporters.
Package InsertsInsert your printed appeal into packages shipped by
select direct mail companies to audiences across the
country. This a�ordable tactic allows for regional
targeting and works well for large nonprofit brands.
Shopping Bag InsertsInsert your printed appeal into shopping bags
at popular retail locations across the U.S. or in
selected regions. Shopping bag insert
programs are turnkey from start to finish, and
your fundraising appeal is sure to be seen.
Leverage high-quality consumer data to target the best prospective donors to your campaign across multiple channels!
Choose from hundreds of targeting attributes, including:
Utilize custom response or look-alike modeling – a proven successful approach for better response rates and higher donation amounts.
data drives donors
demographicselections
donors byvertical
lifestyleinterests
productpurchases
ethnicity new movershome
ownershipstatus
specialtysegments
THE BEST MARKETING TACTICS FOR NONPROFITSmix & match multiple tactics to discover your ideal approach!
A well-rounded multichannel approach using data to drive donors!
NonProfit Marketing
118 million donors!
Copyright © 2019 d3 Specialists
