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Go-4 Personal Concierge Service
Business PlanMeeting 6- October 3, 2009
Tamara Adkisson, Tim Wynn, Jessica Mee
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Executive Summary
Business PurposeKey Points
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Industry Analysis
Nature of IndustryImportant Issues and Risks
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Company Description
MissionsOwnersLegal Form
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Products and Services
Major ServicesCompetitive Weakness
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Market Descriptions
Size of MarketCompetitor Strengths and Weaknesses
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2010 Age Population Projections
9%5%7%
56%
6%
7%7%3% Anderson
CampbellCumberlandKnoxLoudonMorganRoaneScott
Ages 25-49
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2010 Age Population Projections
10%6%
9%
55%
7%3%
8% 2%AndersonCampbellCumberlandKnoxLoudonMorganRoaneScott
Ages 50-74
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Marketing Strategy
Product CharacteristicsPromotionPricing
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Operations DescriptionService MethodsSupplies and SuppliersControl Procedures
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Staffing Description
StaffManaging StaffControl Procedures
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Financial Projection
Cash Flow Projections for the first year
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Capital Needs
Funds NeededFunds Available
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Start Up Costs
Office Supplies $2500
Web design $2000Office furniture $1000Business cards $150Office space $12000Legal council startup $1000Total Cost $18650
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Milestones
Reach 10% Growth and Pay back
Personal Start up costs
Add two employees to
staff
Open a sister
company
Year 1
18 Months
5 years