GLOBAL WARMING:AN INTERNET FOOTPRINT
Global Warming Teach-In: BU, PAFebruary 2008
Dr. Richard Ganahl
Global Warming: An Internet Footprint: Ganahl
2
THE BLUE MAN GROUP ON GW
THE BLUE MAN GROUP ON GLOBAL WARMING
Global Warming: An Internet Footprint: Ganahl
3
OUTLINE: GW & THE INTERNET
GW: UBIQUITOUS I-FOOTPRINT
GW: INFORMATION / EDUCATIONAL
GW: DEDICATED MEDIA COVERAGE
GW: PUBLIC OPINION RESEARCH
GW: PUBLIC OPINION: WHAT IS IT?
GW: ADVOCACY / OPPOSITION GROUPS
GW: WEB 2.0-SOCIAL INTERACTIVITY
Global Warming: An Internet Footprint: Ganahl
4
GW: UBIQUITOUS I-FOOTPRINT
GOOGLE SEARCH: 36,700,000
GOOGLE BLOGS: 6,474,406
delicious BOOKMARKS: 440,541
YouTube VIDEOS: 68,000
TECHNORATI BLOGS: 1,416
FACEBOOK GWGROUPS: 458
Global Warming: An Internet Footprint: Ganahl
5
DEDICATED MEDIA COVERAGE
THE NEW YORK TIMES: GW & SCIENCE
MSNBC.com: CLIMATE CHANGE
Global Warming: An Internet Footprint: Ganahl
6
INFORMATION / EDUCATION
WIKIPEDIA: OVER 150 CITATIONS
EPA: CLIMATE CHANGE
EPA: GW FOR KIDS
NRDC: GOOGLE GW I-MAPS
NOAA: GW: FAQ’S
Global Warming: An Internet Footprint: Ganahl
7
PUBLIC OPINION RESEARCH
PEW RESEARCH FOR PEOPLE / PRESS
THE GALLUP ORGANIZATION
PUBLIC OPINION QUARTERLY
YALE SCHOOL OF ENVIRONMENT STD
Global Warming: An Internet Footprint: Ganahl
10
ADVOCACY & OPPOSITION
WE CAN SOLVE IT
TAKE PART BLOG
AL GORE’S MOVIE
GW: GLOBAL HOAX
RUSH LIMBAUGH
GM/VICE CHR LUTZ
Global warming is a “total crock of sh*t.” “I’m a skeptic,
not a denier. Having said that, my opinion doesn’t matter.”GM VICE CHR ROBT LUTZ, 2.27.2008
Global Warming: An Internet Footprint: Ganahl
11
WEB 2.0: SOC-INTERACTIVITY
FACEBOOK: SOCIAL NETWORKING
MEETUP.COM: INTERNET ORGANIZING
Delicious: SOCIAL BOOKMRKING
Technorati: BLOGGING
RSS: NEWS FEEDS
OBAMA/BIDEN: CHANGE WE NEED
Global Warming: An Internet Footprint: Ganahl
12
WHAT IS GW’s C-FOOTPRINT?
“…Worried about the carbon footprint of your (GLOBAL WARMING) searches?
A Harvard University physicist says a typical search on a desktop computer generates about 7 grams of carbon dioxide. Thus, performing two searches is comparable to bringing a kettle to boil…”
CNET NEWS, 1.11.2009