Transcript
Page 1: Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing

GLOBAL,

SOCIAL &

VALUABLE a framework for connected business

Page 2: Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
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BRAINS

of trees are in the roots

the

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Sustainable

value through communication.

we create

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Eighty Percent

of what we do online today didn’t exist five years ago.

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Loyalty Rules

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sell

Relationships

not products

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IMAGE CONTENT PURCHASE

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QuickTime™ and a decompressor

are needed to see this picture.

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time

valu

e

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Eighty Eight Percent

of marketers are investing in content.

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High Quality

Content

Committed

Engagement

teams

Obsession

with Analytics

value-

generating

actions

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+25% AOV

from social

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Massive expansion of

keywords

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+60% in North America

+35% in Europe

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“HyperMiling”

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+212% Traffic

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Sustainable

value through communication.

we create

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thank you Gary Stein

@garyst3in


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