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Let’s Clean Up Europe 2014:
Global results and
perspectives for the future
Roberto Cavallo – AICA, International Association for the Environmental Communication
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From EWWR to Let’s Clean Up Europe
• The concepts of waste prevention, waste reduction and
reuse before recycling are the priorities of European
Commission
• With a broader concept, waste prevention is also prevent
from littering and leaving dumped waste
• The idea since 2013 of a European Clean Up Campaign:
Let’s Clean Up Europe
.
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How we get to organize the campaign
.
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Methodology
• Call to action (based on the EWWR experience)
• Registration form
• Monitoring through evaluation form on waste collected and
participants
• Document and bear witness the actions carried out
(everywhere the same flag!)
.
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How did it work?
• Choice the time: from the 3rd to the
17th of May
• Identified coordinators: 30 both at
national and regional level (mainly
associations)
• Sharing: 23 countries involved
.
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A European tour through some
pictures
.
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Hungary, the European champions! .
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Italy, with students Italian Minister for the Environment thanks to CONAI
.
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Greece, thanks to Helmepa .
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Portugal, thanks to LIPOR .
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Belgium, thanks to Let’s do it Belgium .
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The Netherlands, thanks to Nederland Schoon .
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Brussels, thanks to Surfrider Foundation .
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Scotland, thanks to Keep Scotland Beautiful .
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Ireland, thanks to Clean Coasts and An Taisce .
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Catalonia, thanks to ARC .
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The importance of
communication and testimonial
.
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Belgium, thanks to Commissioner Potočnik and DG ENV .
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Italy, National TV broadcast thanks to AICA .
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The use of the media
1026 likes
148 followers, 172 tweets
Web press articles, printed press
on local newspapers, national and
local TV broadcast
.
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Perspectives
• Next Let’s Clean Up Europe edition: 8-10 May 2015
• Start building network from now
• strengthen the partnership by matching the dates of
planned events (i.e. Cleaning beaches in Italy with
Legambiente)
• Stress the importance of citizen’s participation
• Involve private sector
.