Source: Camera & Imaging Products Association
Global production of digital cameras has been
steadily declining as the demand for
point-and-shoot cameras is being cannibalised by
smartphones. Most smartphones are equipped
with high-resolution cameras and support
applications that enhance the captured image, a
functionality that positions these phones as ideal
substitutes for digital cameras.
Global Production of Digital Cameras
Down by 23%
Global Production of Digital Cameras (Figures in Million Units)
Global Digital Camera Production Split by Camera Type (2014)
Global Digital Camera Market: Breakdown of Shipments by Region(2014) (Figures in Million Units)
2010
122
Single Lens
Reflex (77%)
Interchangeable Lens
Cameras (30%) Built-in lens
Cameras (70%)
Non-Reflex (23%)
115100
61
2011 2012 2013
43
2014
CAGR: -23%
Americas 26%
CAGR (2010-14)Shipments
11
8
3
Total Americas
Built-in
Interchangeable
-29%
-33%
-
Asia 26% CAGR (2010-14)Shipments
11
6
5
Total Asia (excl. Japan)
Built-in
Interchangeable
-18%
-27%
14%
Japan 14% Europe 30%
CAGR (2010-14)Shipments
6
4
2
Total Japan
Built-in
Interchangeable
-12%
-18%
19%
CAGR (2010-14)Shipments
13
10
4
Total Europe
Built-in
Interchangeable
-23%
-26%
-
Note: RoW constituted 5% of the global shipments in 2014
©2015 Aranca. All Rights Reserved. www.aranca.comIf you wish to reproduce or use this infographic in any format, please email us at [email protected]
Compiled by: Priyanka Kulkarni
Aranca believes that ownership penetration for digital cameras has reached maturity in North
America and Europe, especially in the US, Germany, the UK and France. As a result, first-time
buyer demand has consistently declined in these markets over the last few years. Consumers in
developed markets such as North America and Europe are replacing compact built-in lens
cameras with the latest interchangeable lens cameras, which is likely to contribute to their
increasing popularity. Furthermore, the introduction of mirror-less cameras has increased the
demand for interchangeable lens cameras in developed regions. These cameras are sleek and
compact, similar to the compact point-and-shoot cameras, but use interchangeable lenses.
Aranca’s Views
Total43 Million
Units
North America was leading the market until recently. However, Asia-Pacific is expected to become the largest market, mainly due to rising income and low ownership levels of cameras in these markets.
The market for digital cameras has been steadily declining. It was valued at EUR5.1 billion in 2014 after reporting a CAGR of -19% during 2010-14.
In 2014, cameras with built-in-lens held 70% of the global digital camera market. However, consumer spending for this segment is expected to decline as many consumers are opting to save money by using only one device for pictures thereby choosing smartphones.
Conversely, the market for
cameras with interchangeable
lens is likely to grow; production
is expected to nearly double by
2018 from its current market
share of approximately 30%.
