Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Gyan Research and Analytics
(Gyan). While reasonable care has been taken in its preparation, Gyan makes no representation or warranty, express or implied, as to the
accuracy, timeliness or completeness of any such information. The information contained herein may be changed without notice. All
information should be considered solely as statements of opinion and Gyan will not be liable for any loss incurred by users from any use of
the publication or contents
Global Horticulture-in the
Pink of Health
Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Gyan Research and Analytics
(Gyan). While reasonable care has been taken in its preparation, Gyan makes no representation or warranty, express or implied, as to the
accuracy, timeliness or completeness of any such information. The information contained herein may be changed without notice. All
information should be considered solely as statements of opinion and Gyan will not be liable for any loss incurred by users from any use of
the publication or contents
Global Horticulture (2014 –
2018) – Pink and Healthy
Global Horticulture (2014 – 2018) – Pink and Healthy
2 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Table of Contents
1. Executive Summary
2. Global Overview
2.1 Fruit and Vegetables
2.1.1 Export and Import of Fruits and Vegetables
2.2 Flower
2.2.1 Export and Import
3. Country-wise Perspective
3.1 India
3.1.1 Fruits
3.1.2 Vegetables
3.1.3 Flowers
3.1.4 Spices
3.1.5 Plantation Crops
3.1.6 India’s Export- Import Scenario
3.1.7 Issues and Challenges
3.1.8 Opportunities in Indian Horticulture
3.1.9 Horticulture Allied Sector in India
3.2 Vietnam
3.2.1 Main Horticultural Products in Vietnam
3.2.2 Export - Import Scenario of Vietnam’s Horticulture Industry
3.2.3 Issues and Challenges
3.2.4 Opportunities in Vietnamese Horticulture
3.2.5 Allied Sectors of Horticulture in Vietnam
3.3 China
3.3.1 Export and Import Scenario of China
Global Horticulture (2014 – 2018) – Pink and Healthy
3 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
3.3.2 Issues and Challenges
3.3.3 Opportunities in Chinese Horticulture
3.3.4 Allied Sector of Horticulture
3.4 Kenya
3.4.1 Export and Import
3.4.2 Issues and Challenges
3.4.3 Opportunities in Kenyan Horticulture
3.5 Iran
3.5.1 Main Horticulture Products of Iran
3.5.2 Export and Import
3.5.3 Issues and Challenges
3.5.4 Opportunities in Iran’s Horticulture
3.6 Indonesia
3.6.1 Main Horticulture Produce in Indonesia
3.6.2 Allied Sector of Horticulture
3.6.3 Export and Import
3.6.4 Issues and Challenges
3.6.5 Opportunities in Indonesia’s Horticulture
3.7 Myanmar
3.7.1 Export and Import
3.7.2 Issues and Challenges
3.7.3 Opportunities in Myanmar Horticulture
3.8 Nigeria
3.8.1 Export-Import Scenario
3.8.2 Issues and Challenges
3.8.3 Opportunities in Nigerian Horticulture
Global Horticulture (2014 – 2018) – Pink and Healthy
4 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
3.9 The Netherlands
3.9.1 Export and Import
3.9.2 Issues and Challenges
3.9.3 Opportunities in the Netherlands’ Horticulture
3.10 Bangladesh
3.10.1 Major Horticulture Crops
3.10.2 Export-Import Scenario
3.10.3 Issues and Challenges
3.10.4 Opportunities in Bangladesh’s Horticultural Industry
3.11 The United Kingdom
3.11.1 Major Horticulture Crops
3.11.2 Export and Import
3.11.3 Issues and Challenges
3.12 Canada
3.12.1 Major Horticulture Crops
3.12.2 Export and Import
4. Industry Overview
4.1. Growth Drivers
4.2. Critical Success Factors
5. SWOT Analysis
6. Global Issues & Challenges
7. Company Profiles
7.1 Titan Biotech Limited
7.2 J K Agri Genetics Limited
7.3 Viet Star Import Export Co. Ltd
7.4 Vegetexco Hochiminh City
7.5 Sunshine Horticulture Company Limited
7.6 Zhangzhou Xiangcheng Greenhome Horticulture Co. Ltd
Global Horticulture (2014 – 2018) – Pink and Healthy
5 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
7.7 Woni Veg-Fru Exporters & Importers Ltd
7.8 Greenlands Agro Producers Ltd
7.9 Kenya Fresh produce Exporters Limited
7.10 Green Goods Co
7.11 Jade Fresh Limited
7.12 E.L.O Ngodo Enterprises Limited
7.13 Khamar Agro Tech
7.14 Sun Gro Horticulture, Inc
7.15 Ball Horticultural Company
7.16 Ammerlaan Construction B.V.
7.17 Agriculture Solutions LLC
7.18 Danziger - "Dan" Flower Farm
7.19 VB Greenhouses BV
7.20 James Finlay Limited
7.21 ADAMA Agricultural Solutions Ltd.
7.22 Sapec SA
7.23 DLV Plant B.V.
7.24 Fresh Dynamics Asia
7.25 Horticoop international
7.26 Neha International Ltd
7.27 HRB Floriculture Ltd.
7.28 Advance Agro Ripe Pvt. Ltd.
7.29 Elegant Floriculture & Agrotech (India) Limited
7.30 Sandha & Company
8. Outlook
Global Horticulture (2014 – 2018) – Pink and Healthy
6 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
List of Charts
Chart 1 - Global Vegetable Production, 2009-2013
Chart 2 – Outlook - Global Vegetable Production, 2014 - 2018
Chart 3 - Percentage Share of Different Vegetables, 2011
Chart 4 - Global Fruit Production, 2009-2013
Chart 5 – Outlook - Global Fruit Production, 2014 - 2018
Chart 6 - Percentage Share of Various Fruits, 2011
Chart 7 - Top 10 Exporters of Edible Fruits, 2013
Chart 8 - Top 10 Importers of Edible Fruits, 2013
Chart 9 - Top 10 Exporters of Edible Vegetables, Certain Roots and Tubers, 2013
Chart 10 - Top 10 Importers of Edible Vegetables, Certain Roots and Tubers, 2013
Chart 11 - Global Export-Import Scenario of Fruits, (2009-2013)
Chart 12 - Global Export-Import Scenario of Vegetables, (2009-2013)
Chart 13 - Global Export Import Scenario for Flowers, (2009-2013)
Chart 14 - Top 10 Exporters of Flowers, 2013
Chart 15 - Top 10 Importers of Flowers, 2013
Chart 16 - Area under Horticulture Production in India (FY2009 - FY2013)
Chart 17 - Total Horticulture Production in India (FY2009 - FY2013)
Chart 18 - Area under Production of Fruits in India (FY2009-FY2013)
Chart 19 - Production of Fruits in India (FY2009 - FY2013)
Chart 20 - Leading Fruit Producing States in India in Terms of Area (2012 - 13)
Chart 21 - Leading Fruit Producing States in India in Terms of Production (2012-13)
Global Horticulture (2014 – 2018) – Pink and Healthy
7 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Chart 22 - Percentage Share of Major Fruits in India (2012-13)
Chart 23 - Area under Production of Vegetables in India (FY2009-FY2013)
Chart 24 - Production of Vegetables in India (FY2009-FY2013)
Chart 25 - Leading Vegetable Producing States of India in Terms of Area (2012-13)
Chart 26 - Leading Vegetables Producing States of India in Terms of Productions (2012-13)
Chart 27 - Production Share of Major Vegetable Crops in India (2012-13)
Chart 28- Area under Production of Flowers in India (FY2009-FY2013)
Chart 29 - Production of Flowers (Loose) – in India (FY2009-FY2013)
Chart 30 - Leading Cut Flower Producing States of India (2012-13)
Chart 31 - Leading Loose Flower Producing States of India (2012-13)
Chart 32 - Area under Production of Spices in India (FY2009-FY2013)
Chart 33 - Production of Spices in India (FY2009-FY2013)
Chart 34 - Production Share of Major Spices in India (2012-13)
Chart 35 - Leading Spices Producing States in India (2012-13)
Chart 36 - Area under Production-Plantation Crops in India (FY2009-FY2013)
Chart 37 - Production of Plantation Crops in India (FY2009-FY2013)
Chart 38 - Production of Various Varieties of Plantation Crops in India (FY2011-FY2013)
Chart 39 - Area under Production for Various Varieties of Plantation Crops in India (FY2011-FY2013)
Chart 40 – Commodity-wise Share of Exports of Horticultural Products from India (2012-13)
Chart 41 – Total Area for Horticulture-Kenya (2008-2012)
Chart 42 – Total Horticultural Production-Kenya (2008-2012)
Chart 43 – Total Fruit Production-Kenya (2008-2012)
Global Horticulture (2014 – 2018) – Pink and Healthy
8 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Chart 44 – Total Vegetable Production-Kenya (2008-2012)
Chart 45 – Total Flower production-Kenya, 2008-2012
Chart 46 – Net Sales - Titan BioTech, FY2009-FY2013
Chart 47 – Net Profit - Titan BioTech, FY2009-FY2013
Chart 48 – Total Revenue - JK Agri Genetics Limited, FY2009-FY2013
Chart 49 – Net Profit - JK Agri Genetics Limited, FY2009-FY2013
Chart 50 – Total Revenue - Sapec SA, 2009 - 2013
Chart 51 – Net Profit - Sapec SA, 2009 - 2013
Chart 52 – Total Revenue - Neha International Ltd, FY2009 - FY2013
Chart 53 – Net Profit - Neha International Ltd, FY2009 - FY2013
Chart 54 – Total Revenue - HRB Floriculture Ltd, FY2009 - FY2013
Chart 55 – Net Profit - HRB Floriculture Ltd, FY2009 - FY2013
Chart 56 – Total Revenue - Elegant Floriculture & Agrotech (India) Ltd, FY2009 - FY2013
Chart 57 – Net Profit - Elegant Floriculture & Agrotech (India) Ltd, FY2009 - FY2013
List of Tables
Table 1 - Top-10 Fruit Producing Countries in World – FY2013
Table 2 - Top-10 Vegetable Producing Countries in World – FY2013
Table 3 - Area and Production of Fruits and Vegetables - All India Figures (FY2013)
Table 4 - Total Area and Production of Flowers in FY2013
Table 5 - Total Area and Production of Spices-Variety-wise, FY2013
Table 6 – Export/Import of Horticulture Products from/to India - values in USD million
Table 7 - Fruit and Vegetable Production in Vietnam (‘000 MT) (2008-2012)
Global Horticulture (2014 – 2018) – Pink and Healthy
9 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Table 8 - Production Value of Fruits and Vegetables (USD Billion) (2008-2012)
Table 9 - Export & Import of Horticultural Products in Vietnam (2009-2013)
Table 10 - Vietnam’s Packaged Food Industry (by category - in USD million) – (2010-2014)
Table 11 - China’s Fruit and Vegetable Production (‘000 MT) (2008-2012)
Table12 Export-Import Scenario of China’s Horticulture (2009-2013)
Table 13 - Export-Import Scenario of Kenya’s Horticulture (2009-2013)
Table 14 - Iran’s Fruit and Vegetable Production (‘000MT) (2008-2012)
Table 15 - Export-Import Scenario of Iran’s Horticulture (2009-2013)
Table 16 - Vegetable and Fruit Production in Indonesia (2009-2013) (MT)
Table 17 – Market-size of Indonesia’s Processed Foods with Sub-categories (in USD million) (2008-2011)
Table 18 - Export-Import Scenario of Indonesia’s Horticulture (2009-2013)
Table 19 - Vegetable and Fruit Production in Myanmar – (MT) (2008-2012)
Table 20 - Export-Import Scenario of Myanmar’s Horticulture (2009-2013)
Table 21 Fruit and Vegetable Production in Nigeria (MT) (2008-2012)
Table 22 Export-Import Scenario of Nigeria’s Horticulture (2009-2013)
Table 23 - Area and Horticultural Production in The Netherlands (2010-2012)
Table 24 - Export-Import Scenario of The Netherlands’s Horticulture (2009-2013)
Table 25 - Vegetable and Fruit Production in Bangladesh-(MT) (2008-2012)
Table 26 - Export-Import Scenario of Bangladesh’s Horticulture (2009-2013)
Table 27 Total Vegetable and Fruit Production Marketed in the UK (‘000 MT) (2009-2012)
Table 28 - Value of Home Production Marketed in the UK (in USD thousand) (2009-2012)
Table 29 - Export-Import Scenario of the UK’s Horticulture (2009-2013)
Global Horticulture (2014 – 2018) – Pink and Healthy
10 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Table 30 - Area under Production (in thousand hectares)/ Production (in thousand tonnes) (2008-2012)
Table 31 - Canadian Horticultural Farm Cash Receipts by Sector (USD Million) (2007-2011)
Table 32 - Export-Import Scenario of Canada’s Horticulture (2009-2013)
Table 33 – SWOT Analysis
Global Horticulture (2014 – 2018) – Pink and Healthy
11 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Executive Summary
The horticulture industry consists of the production of fruits, vegetables and flowers. In today’s world,
people are very conscious about their diet and eating habits. A busy lifestyle and stressful work culture has
pushed up the consumption of fruits and vegetables. Consequently, the sector is flourishing and opening
up new prospects of employment and research, thereby introducing a new dimension into the agriculture
sector across the world. As a matter of fact, horticulture is currently considered as a separate industry.
Further, the floriculture industry is picking up pace due to the increasing demand for fresh flowers and
several associated products. This has generated new income prospects for farmers and others working in
the allied sectors of this industry. The processing, transportation, distribution and packing sectors
associated with the horticulture industry have also been greatly benefitted.
Global fruit production in 2013 was estimated at xx million tonnes against an estimated xx million tonnes in
2012. The global fruit industry consists of the production and trade of bananas, semi-tropical fruits, citrus
fruit, soft fruit, pommes and stone fruits.
Global vegetable production, including the production of melons, was estimated at xx million tonnes in
2013. China and India were amongst the highest producing countries for the year. Among all vegetables,
potato was the most popular; other widespread vegetables were sweet potato, tomato, onions and
cabbage.
The leading fruit producing countries in the world in 2013 were China, India, Brazil, United States of
America (USA) and Indonesia. China and India also made it to the top-10 vegetable producing countries of
the world in the same year.
The global export of fruits was USD xx billion in 2009 which increased to USD xx billion in 2013. The import
of fruits globally also registered an increase from USD xx billion in 2009 to USD xx billion in 2013. India was
placed 10th in the import of vegetables, valued at USD xx million, and the import of fruits was valued at
USD xx million in 2013, placing the country in 14th position.
In 2011, land area under flower production worldwide was 400,000 hectares. Asia-Pacific with an area of
xx ha accounted for nearly xx percent of the total area under production, with China and India dominating
this space.
Global annual consumption of flowers was estimated in the range of USD xx billion in 2011. On the demand
side, major flower consuming countries in the world are concentrated in Western Europe. Germany, the
Global Horticulture (2014 – 2018) – Pink and Healthy
12 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
USA, the UK, France, the Netherlands and Switzerland consumed around xx percent of the total global
flower production. Of the world’s ten largest domestic markets for cut flowers, six are in the EU, namely
Germany, the UK, France, Italy, the Netherlands and Spain. Other important markets are the US and Japan,
accounting for around 20 percent each. Recently, Russia and the Middle East have also become important
markets, demonstrating rapid market growth.
Over the last few years, the market for the flower industry has advanced and the demand for newer
products has augmented. For instance, currently, the Russian market preference is for very large flower
buds. Globalization, trade liberalization and transformation in consumer demand are generating new
market opportunities for producers and laborers of the horticulture industry. This has thrown up a wide
range of economic prospects for the industry in the tropical and sub-tropical zones. Consequently, many
farmers who earlier produce cereals have changed a portion of their production into high value
horticultural crops.
Many countries across the globe have been undertaking measures to support this industry, due to the fact
that it is a significant contributor to the domestic economy. A case in point is the Netherlands that tops the
charts in the export of flowers. The country’s economy is largely influenced by this industry. So, despite
various issues of soil degradation and erosion, the country is still commissioning measures to increase soil
fertility and to implement new technology into the production of the flowers.
Global Horticulture (2014 – 2018) – Pink and Healthy
13 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Global Overview
The global fruits and vegetables production
industry has been on an upswing in recent
times. The fast pace of modern life has not only
made people busy, but has also made them
health conscious and increased the urge for a
healthy lifestyle. This trend is predominantly
manifested through the consumption of fruits
and vegetables, which in turn is greatly fuelling
the horticulture industry.
Fruit and vegetable production is a labour
intensive industry, which employs more people
across its value chain than some other
agricultural product like cereals.
In 2011, global vegetable production amounted to xx million tonnes. Global vegetable production is
estimated to be xx million tonnes in 2013. China
and India were among the highest vegetable
producing countries in the world in FY2013, with
the former producing xx million MT of
vegetables and the latter xx million MT. The
productivity of China in FY2013 was xx MT per
hectare, while India’s productivity stood at xx
MT per hectare. Among vegetables, potato was
the most popular - grown across all regions -
followed by tomatoes, onions, cabbages,
cucumbers and aubergines, which together
comprised around 45 percent of the total global
vegetable production. Around 3-4 percent of the
global production of major vegetables varieties was traded internationally in 2011.
xxxx
xx
xx
xx
2009 2010 2011 2012E 2013E
Global Vegetable Production (including melons)
2009-2013
Source: FAOSTAT, Gyan Research and Analytics
xx
xx
xx
xxxx
xx
Percentage Share of Different Vegetables, 2011
Tomatoes
Watermelons
Onions, dry
Cabbage and other brassicas
Cucumbers and gherkins
Other
Source: FAOSTAT
Global Horticulture (2014 – 2018) – Pink and Healthy
14 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Global fruit production stood at xx million
tonnes in 2011, compared to the production in
2010 which was xx million tonnes, indicating a
growth of xx percent. Global fruit production
was estimated to be xx million tonnes in 2013.
The global fruit industry consists of the
production and trade of various kinds of fruits
like tropical and semi-tropical fruits, citrus
fruits, soft fruits, berries, exotics, pommes,
stone fruits and such like. Key citrus fruits
include oranges and lemons; semitropical fruits
include pineapples and avocados; and pommes
and stone fruits comprise apples, pears,
peaches and grapes.
Melons are the most commonly produced fruit,
followed by bananas. China and India were also
among the highest fruit producing countries in
the world in FY2013, with the former producing
137 million MT of fruits and the latter xx million
MT. The productivity of China and India both
stood at xx MT per hectare in FY2013.
xxxx
xx
xx
xx
2009 2010 2011 2012E 2013E
Global Fruit Production2009-2013
Source: FAOSTAT, Gyan Research and Analytics
xx
xx
xx
xxxx
xx
Percentage Share of Various Fruits, 2011
Bananas
Apples
Oranges
Grapes
Mangoes, mangosteens, guavas
Other
Source: FAOSTAT
Global Horticulture (2014 – 2018) – Pink and Healthy
15 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Country-wise Perspective
India
India has been expanding its space in the
horticulture industry at a steady rate of xx
percent in the last five years. The total
horticultural produce increased from xx
Million Metric Tonnes (MMT) to xx MMT
during the five year span of FY2009 to FY2012.
The country was the largest producer of fruits
and the second largest producer of vegetables
in the world in 2011. It was ranked 12th in the
export of vegetables, which was valued at
USD xx million in 2013, and 16th in the export
of fruits (including nuts), which was valued
USD xx million. The country’s highest
exported products in the fruits and nuts
category were Brazil nuts, cashew nuts and
coconuts, which together were valued at USD
xx million in 2013. In the vegetable category,
India exported onions, garlic and leeks worth
USD xx million, the highest in the segment.
The country was placed 10th in the import of
vegetables valued at USD xx million and 14th
in the import of fruits valued at USD xx million
in 2013. For the year, India imported dried
shelled vegetables worth USD xx million and
Brazil nuts, cashew nuts and coconuts worth
USD xx million.
xxxx
xx
xx23,694
FY2009 FY2010 FY2011 FY2012 FY2013
Area under Horticulture Production in IndiaFY2009-FY2013
Source: Indian Horticulture Database, National Horticulture
Board, Ministry of Agriculture, GOI
xx xxxx
xxxx
FY2009 FY2010 FY2011 FY2012 FY2013
Total Horticulture Production in IndiaFY2009-FY2013
Source: Indian Horticulture Database, National Horticulture
Board, Ministry of Agriculture, GOI
Global Horticulture (2014 – 2018) – Pink and Healthy
16 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
China
China is ranked third in the list of the top-10 largest fruit producing countries, globally. Fruit production in
China grew at a CAGR of xx percent in the period 2006-2010. The country was ranked first in vegetable
production in the world in 2010, even though the produced amount was less than 2009. The reason behind
the fall in vegetable production in China in 2010 was natural calamities. The country was struck by
earthquakes, floods, droughts, freezing temperatures, snowstorms and tough winds during that year. In
the first half of 2010, xx million hectares of Chinese farmland were affected and xx million hectares of crop
were destroyed.
Export and Import Scenario of China
The export scenario in China of all the three categories namely fruits, vegetables and flowers improved in
the five-year span of 2009-2013. Export of fruits, including nuts, citrus fruits and melons increased by
almost 75 percent, rising to USD xx million in 2013 from USD xx million in 2009. Apples, pears and fresh
Table 12
Export-Import Scenario of China’s Horticulture (2009-2013)
Export (in USD million)
2009 2010 2011 2012 2013
Fruits xx xx xx xx xx
Vegetables xx xx xx xx xx
Flowers xx xx xx xx xx
Import (in USD million)
2009 2010 2011 2012 2013
Fruits xx xx xx xx xx
Vegetables xx xx xx xx xx
Flowers xx xx xx xx xx
Source: International Trade Centre
Global Horticulture (2014 – 2018) – Pink and Healthy
17 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
quinces were the highest exported products valued at USD xx million in 2013. These fruits were mainly
exported to Thailand. The total value of edible fruits and nuts exported to Indonesia was USD xx million;
the highest exported products to Indonesia were fresh and dried grapes, fresh apples, pears, quinces and
fresh citrus fruits.
Kenya
The horticulture industry of Kenya holds the
record of being the most efficient producer of
flowers and fresh produce in the Sub-Saharan
Africa region and among other countries of the
continent. The Kenyan horticulture industry is
growing at an estimated 15 - 20 percent per
annum. This has had a positive impact on
poverty alleviation, by increasing income
especially in the rural areas. Apart from
generating employment opportunities for the
rural people, the industry has increased the
foreign exchange earnings of the country. Thus,
the horticulture industry has contributed
significantly to the economy of Kenya.
The sector employs around xx million people
directly - in production, processing, and
marketing. Another xx million people have
benefitted indirectly through trade and other
activities associated with horticultural products.
xx xx
xx xxxx
2008 2009 2010 2011 2012
Total Area under Horticulture (2008-2012)
Source: Horticulture Crops Development Authority, Kenya
xx xx
xxxx
xx
2008 2009 2010 2011 2012
Total Horticultural Production (2008-2012)
Source: Horticulture Crops Development Authority, Kenya
Global Horticulture (2014 – 2018) – Pink and Healthy
18 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
In 2012, the total domestic value of Kenya’s
horticulture sector amounted to USD xx billion
and occupied an area of xx ha. It had a total
production quantity of xx million tonnes. As
compared to 2011, the total value, area and
production increased by xx percent, xx percent
and xx percent, respectively, in 2012. This was
because of favourable weather conditions that
saw increased production and therefore, value.
The major contributors of the increased value
were bananas and potatoes. Some of the sub-
sectors with significant contributions to the total
value in 2012 were vegetables, fruits, flowers,
nuts, and medicinal and aromatic plants.
xx
xxxx xx
xx
2008 2009 2010 2011 2012
Total Fruit Production-Kenya2008-2012
Source: Horticulture Crops Development Authority, Kenya
xx
xx
xx
xx
xx
2008 2009 2010 2011 2012
Total Vegetable Production-Kenya2008-2012
Source: Horticulture Crops Development Authority, Kenya
Global Horticulture (2014 – 2018) – Pink and Healthy
19 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
The United Kingdom
In the UK, the total area under vegetable
production decreased slightly by 2 percent in
2012, while total fruit areas remained unchanged.
For the year, overall quantity of vegetable
production fell by xx percent and fruit production
also came down by xx percent as compared to
2011. While the total value of vegetables
production showed an overall increase of x
percent in 2012 from 2011, the value of fruit
production decreased by xx percent. Fruit and
vegetables were collectively valued at almost USD
xx billion in 2012, almost in line with that for
2011. Home production as a percentage of total supply for 2012 for all vegetables was xx percent,
compared to an average of xx percent for the last five years.
Total Vegetable and Fruit Production Marketed in UK
Fruits Vegetables
2012 xx xx
2011 xx xx
2010 xx xx
2009 xx xx
Source: Department for Environment, Food and
Rural Affairs, the UK
Table 28
Value of Home Production Marketed in the United Kingdom
Vegetables Fruits
2009 xx xx
2010 xx xx
2011 xx xx
2012 xx xx
Source: Department for Environment, Food and Rural Affairs, the UK
Global Horticulture (2014 – 2018) – Pink and Healthy
20 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Canada
As a business sector, the horticulture industry in Canada, including nursery growers, landscape contractors
and garden centres, touches every community, enhancing beauty as well as the economy. Most of these
enterprises are small businesses, many family-owned. Collectively, they contributed over USD xx-billion
annually to Canada's economy in 2009, according to Deloitte & Touche. This figure represents USD xx-
billion in direct output and USD xx-billion in value-added impacts, based on multipliers generated by
Statistics Canada.
The area under production for vegetables was almost constant at around xx thousand hectares from 2009
to 2013 and that for fruits hovered around 80 thousand hectares during the same period.
Area under Production
2008 2009 2010 2011 2012
Vegetables xx xx xx xx xx
Fruits (excluding melons) xx xx xx xx xx
Production
Vegetable xx xx xx xx xx
Fruits (excluding melons) xx xx xx xx xx
Source: Food and Agricultural Organization of the United Nations (FAOSTAT)
Global Horticulture (2014 – 2018) – Pink and Healthy
21 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Canadian Horticultural Farm Cash Receipts by Sector
Vegetables Fruits
Floriculture and Nursery
2007 xx xx xx
2008 xx xx xx
2009 xx xx xx
2010 xx xx xx
2011 xx xx xx
Source: Horticulture and Cross Sectoral Division Agriculture and Agri-Food Canada,
Global Horticulture (2014 – 2018) – Pink and Healthy
22 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Outlook
The dilemma of whether or not to plant a crop and when to plant has been faced by farmers ever since
crops were first planted. In the present global scenario, the duty of feeding a hungry world stretches out
far beyond the responsibilities of growers, but farmers have risen to the challenge of increasing demand
and natural disasters of all kinds, and enhanced the supply of food. Horticulture provides a new and
profitable medium of income for farmers. Farmers engaged in the production of fruits and vegetables earn
higher revenues than those engaged only in cereal production. For instance, in India, a farmer who
produces fruits and vegetables earns five to eight times more than a cereal producer. In Kenya, the export
of fruits, vegetables and flowers has given farmers six to twenty times more profit than others. Since
horticultural crops are well suited for small holdings and family enterprises, these crops are particularly
complementary for small-scale farming.
Globalization, trade liberalization and transformation in consumer demand are generating new market
opportunities for players in the horticulture industry. This has thrown up a wide range of economic
prospects in the tropical and sub-tropical zones. A case in point is that many farmers who are involved in
the production of cereals are changing a portion of their production into high value horticultural crops.
Interestingly, opportunities for horticulture arise from a number of challenges faced by the industry. It is
important that horticultural farmers and marketers understand the basis of consumer decision, as
availability and price are not the only criteria for such decisions. Changes in consumer behavior influenced
by change in income levels and social influences affect the propensity to buy and these changes in
consumer behavior should be realized while taking decisions regarding production.
In 2013, global fruit production was estimated at xx million tonnes as against an estimated xx million
tonnes in 2012. Meanwhile, vegetable production, including the production of melons, was approximately
xx million tonnes. For the year, China and India were amongst the top producing countries. Potato was the
most popular vegetable followed closely by sweet potato, tomato, onions and cabbage.
Food loss and food waste are major misuse of resources, including water, land, energy, labour, capital and
infrastructure. Developing countries need to realize that given the limited availability of natural resources,
it is more effective to reduce food losses than to increase food production to feed a growing world. This
realization will inevitably lead to a stronger commitment toward improving food quality at the production
point, improving grading methods and standards, and improving cool-chain distribution facilities.
Global Horticulture (2014 – 2018) – Pink and Healthy
23 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
Implemented successfully, the net gain of available food will be huge. In developed countries where food
wastage is a high proportion of all food that progresses past retail, needlessly throwing food away will
become increasingly unacceptable as resources in all forms become more valued.
Energy cost is constantly on the rise. It is estimated that almost 93 percent of horticulture is consumed
locally and the rest is exported to other countries. Rising fuel prices is one of the major challenges faced by
the horticulture industry. Reduction in food wastage could be one of the most important methods to
combat this challenge. Drastic changes in the climate also pose serious problems in many countries. A
study in New Zealand about climatic change impacts on growing grapes for wine revealed that drier
growing seasons increase water consumption and higher night temperatures lead to lower fruit acid
concentration. Horticultural scientists should look into such matters and develop new cultivars and
innovative growing system through research and development.
Horticultural crop production also creates jobs – about twice the amount of employment per hectare
compared to cereal production. Since, the supply chain for horticulture is more technically challenged than
cereals, more jobs can be created by upgrading the supply chain and providing vocational training to the
workforce.
Global Horticulture (2014 – 2018) – Pink and Healthy
24 | P a g e © Gyan Research and Analytics Pvt. Ltd., 2014
GYAN RESEARCH AND ANALYTICS PVT. LTD.
Corporate Office:
LG 37-38, Ansal Fortune Arcade, Sector-18,
Noida- 201 301
Delhi NCR, INDIA
Phone: +91-120-4235181
Regd. Office:
298-A, Pocket 2
Mayur Vihar Phase -1
Delhi 110 091, INDIA
Central Delivery Centre:
BD-9, Sector-1,
Salt Lake City
Kolkata- 700 064, INDIA
Phone: +91-33-40060084
E-mail: [email protected]
Website: www.gyananlytics.com