https://twitter.com/CounterPointTRhttps://report.counterpointresearch.com https://twitter.com/CounterPointTRhttps://report.counterpointresearch.com
This report should be read to conjunction with Market Monitor reportsavailable on our Research portal (requires subscription). Follow us on Twitter@Counterpoint TR
iTel
Tecno
Nokia HMD
Samsung
X-Tigi
25%19%15%4%3%
MEA
Multilaser
Blu
Qmobile
Senwa
Alcatel
11%10%9%8%8%
LATAM
Nokia HMD
Alcatel
Bright & Quick
Doro
Philips
19%7%5%5%3%
Europe
Alcatel
LG
Nokia HMD
Blu
Doro
64%13%6% 5%3%
North America
Nokia HMD
Symphony
iTel
Cherry
Qmobile
21%10%6%5%4%
Rest of Asia
Jio
Samsung
Lava
iTel
Nokia HMD
38%14%8%8%6%
India
Regional Feature Phone Market Share
• Global feature phone shipments declined 13% annually reaching 119 million units in Q4 2018.• All regions together contributed to the decline of feature phone segment globally in Q4 2018.• India contributed the most to the feature phone market with 38% share in Q4 2018, MEA contributed to 31%.• Jio with its 4G feature phone led the market during the quarter, it grew 13% annually.
Feature Phone Market Summary
Jio
Nokia HMD
iTel
15%
Others
43%12%
12%
Samsung 7%
2% Alcatel
3% Lava
6% Tecno
Global Feature PhoneShipments Market Share 2018Q4
• Huawei includes Honor• Lenovo includes Motorola
Apple
Samsung
LG
Lenovo
Alcatel
47%22%12%6%5%
North America
Huawei
Oppo
Vivo
Xiaomi
Apple
17%15%13%12%12%
Asia
Apple
Samsung
Huawei
Xiaomi
Alcatel
26%25%23%4%1%
Europe
Samsung
Huawei
Lenovo
LG
Apple
36%14%13%5%5%
LATAM
Samsung
Huawei
Tecno
iTel
Apple
22%11%9%7%5%
MEA
Regional Smartphone Market Share
• Global smartphone shipments declined 7% annually reaching 394.5 million units in Q4 2018. Emerging markets growth could not offset the decline in developed markets.• All the regions declined amidst global slowdown. Central & Eastern Europe was the only region with positive growth.• Top 10 OEMs contribute almost 78% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.• Samsung led the smartphone market by volume while Huawei and Google were among the fastest growing brands during the quarter.• Huawei continues to have its sights on Apple and should surpass Apple as the second largest brand globally in 2019 if it doesn’t face any sanctions from the US in the way ZTE was cut-off from US suppliers (e.g. Google, Qualcomm, US RF components, etc.)• Apple iPhone shipments declined 15% annually during the quarter, revenues for the device declined 16% annually with a record average selling price of $789. But overall 2018 revenues for iPhone grew 6% annually.
•
Smartphone Market Summary
Global SmartphoneShipments Market Share 2018Q4
Samsung
Apple
Huawei
18%Others
25%
17%
15%
Lenovo 3%
vivo 7%
Xiaomi 7%
Oppo 8%
• Huawei includes Honor• Lenovo includes Motorola