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GLOBAL AWARDS TOKEN The new currency of digital marketing SM
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Digital Tokens
The Global Awards Token (GAT) is a complete plug-and-play platform for companies to issue their own branded digital tokens
The GAT System enables companies to issue digital tokens to a mass consumer audience with minimal set-up, allowing them to quickly adopt token usage as part of their consumer marketing strategy
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Why Digital Tokens?
v Powerful Marketing Tool: digital tokens are valuable, transferable and highly addictive to collect
v Big Data: digital tokens are traceable, and merchants have complete visibility on consumer social networks and spending preferences
v Trigger Sales: unlike traditional coupons, vouchers and points, digital tokens are highly liquid and trigger sales activity much more quickly
v Cash Flow: companies can sell digital tokens to raise cash today, to finance the redemption of products tomorrow
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The GAT System TM
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The GAT System TM
The GAT System is a holistic solution for deploying digital tokens in consumer marketing programs:
v A Token Walletv A Merchant Storev A Payment Portal
Companies create their own digital tokens called merchant tokens
Tokens are displayed in a beautifully designed mobile App
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Merchant Stores
Each Merchant Token has its own Merchant Store Tokens are exchanged for real products and services and used to: v redeem free gifts (loyalty
programs, gift vouchers)
v supplement cash purchases (discounts, rebates)
v replace cash (prepaid cards)
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Buying Tokens
Customers can buy more tokens directly from the merchant, or from re-sellers on the open market*
With a few clicks, customers can accumulate more tokens to immediately spend on products
*Openmarkettransac.onsmayonlybeconductedontheGATExchange
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Types of Tokens
v Cash Tokens: used as pre-paid cash to buy products and services
v Discount Tokens: used as discounts to subsidise the regular cash price of products and services
v Loyalty Tokens: used to replace loyalty points to redeem rewards
v Gift Tokens: used as gift vouchers to send to friends and family
v Travel Tokens: used as portable currency to spend globally in network merchant stores
Marke&ngProgram
merchanttokens
DiscountTokens
LoyaltyTokens
Gi9Tokens
TravelTokens
CashTokens
onepla<orm,mul.plefunc.ons
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Discount Tokens for Lux Airlines
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Lux Airlines
Case: Lux Airlines (LUX) is a premium carrier
Problem: slow sales during off-peak season because it is not positioned as a budget carrier
Issue: does not want to dilute brand image by advertising steep discounts that will be perceived as “budget marketing”
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The GAT Solution
LUX creates tokens to function as discounts without looking like discounts
Each token represents a unit off regular seat prices during the off-peak season
Tokens are distributed to customers free, or as loyalty rewards, via partnership marketing channels
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Tokens Circulate
Tokens are easily transferred and traded
They circulate quickly to find their way into the hands of customers who wish to fly off-peak
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Off-Peak Seats Sold
Customers buy LUXʼs off-peak seats with a combination of tokens and cash
Result: LUX has sold all of its off-peak capacity while cleverly preserving its brand image as a premium commercial carrier
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GATCOIN Value Proposition
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Powerful Marketing Tool
v Drive Consumer Engagement: tokens significantly enhance the frequency and speed of interaction between customers and your incentive programs
v Flexibility: One Platform, Many Programs. You choose the types of tokens that best suit your business – prepaid cash, loyalty, discount, gift, travel
v Brand Adjacencies: You do not need to worry about brand adjacencies because your customers choose the merchants in their Wallet, not us
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Powerful Consumer Data
v Token Tracing: by tracing the migration of tokens, you can easily identify cohorts and social networks, allowing you to better target your consumers
v Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, you will have valuable insight into where your marketing efforts are best spent
v Program Analysis: by consolidating your different marketing programs into one platform you can easily test, modify and evaluate a whole range of different marketing strategies
Merchant
BrandAdvocates
New Buyers
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Disclaimer:GATCOINhaspreparedthispresenta8ontointroducetheGATSystem.Alllogosandbrandsusedinthispresenta8onareforillustra8onpurposesonly.Thispresenta8onisnotanofferingdocumentorasolicita8onforinvestment.Youareadvisedtoseekyourownindependentprofessionalandtechnicaladviceonthecontentsofthispresenta8on.GATCOINdisclaimsallliabilityforanyerrors,omissionsormisrepresenta8onsinthisdocument.Byreceivingthispresenta8onyouagreetoindemnifyandholdGATCOINandtheirdirectorsandofficersharmlessfromalllossordamageresul8ngfromyouruseofthispresenta8on.
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