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Giving Good Face(book)
![Page 2: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/2.jpg)
Facebook is ranking you. Be on top.
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Projected relevance
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Good EdgeRank can provide 5x the exposure.
U W D
U = Affinity b/t viewer and creator W = Weight (Comment, Like, Tag etc) D = Time Decay
EdgeRank=
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Ask for Likes, Comments, and Shares
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Being boring is a sin
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You must connect
![Page 17: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/17.jpg)
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Evenings Weekends
![Page 23: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/23.jpg)
VS.
![Page 24: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/24.jpg)
Photo Text Video Links
![Page 25: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/25.jpg)
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Pass the megaphone
![Page 27: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/27.jpg)
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1,000+ Endorsed
Impressions
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2-‐10 new visits to site
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Step 1: Set up Facebook Domain Insights Facebook.com/Insights
Step 2: Build Programs to Encourage Sharing
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$5.30 value of post-‐Xcket purchase Facebook post
$8.00 When if customer posts where they’re si[ng
Source: New York Times; EventBrite
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Can’t wait to see this!
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Boost Your EffecXveness
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16%
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Page Like Ad
App Usage Ad Event RSVP Ad
Sponsored Story Video Ad
Sponsored Story Engagement Ad
Standard Ad
![Page 41: Giving Good&& Face(book)&capacityinteractive.com/.../04/EGensler-Facebook.pdf · $5.30 value&of&postXcketpurchase&Facebook&post $8.00 When&if&customer&posts&where&they’re&sing&](https://reader033.vdocuments.us/reader033/viewer/2022051905/5ff6ccdfe241dd78512fa93c/html5/thumbnails/41.jpg)
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10 Takeaways
1. Understand how Edgerank works 2. Ask for Likes, Comments, and Shares 3. Being boring is a sin / You must connect 4. Schedule posts in the Facebook tool 5. Test the impact of Xme, day, and post type 6. Build tools to ‘Pass the Megaphone’ 7. Use Facebook Domain Insights 8. Facebook ads massively increase your reach and
effecXveness 9. Test various Facebook ad formats 10. Understand Facebook ad analyXcs
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Thank You!
Erik Gensler [email protected] www.CapacityInteracXve.com Facebook.com/CapacityInteracXve @DMBootCamp4Arts