Download - Give me 5 etravel 2013
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andrada cranguseTravel conferenceBucuresti, 16 oct 2013
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Cine sunt eu?
Astazi: - consultant independent de marketing si
comunicare in turism- de aprox 2 ani blogger pe Turism MarketIn trecut: 7 ani ministerul turismului + 1,5
ani Perfect Tour + 6 ani Transilvania Travel15 ani in turism: relatii internationale,
marketing, comunicare
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1. Brandul este fundamentul.
Un brand solid inspira actiuni de marketing si comunicare mult mai
coerente.
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50% din bugetul de publicitate este irosit = cu siguranta este irosit bugetul care nu a contribuit la consolidarea brandului, ci cel care a urmarit strict obiective de comunicare pe termen scurt, cum ar fi vanzarea
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2. Customer relationship
management vs. Employee relationship
management.
“4P” is dead.
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3. Planning, planning, planning
Mai putin lautarism, mai multa stiinta.
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Zavaidoc sau George Enescu?
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3. online+ offline = LOVE
Consumatorul este multichannel.
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4. De la “me too” la “me different”.
Nu putem fi toti avangardisti, dar cel putin putem incerca sa nu mai
copiem.
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5. It takes 2 to tango
Construiti o relatie cu consumatorul.
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PLUS-
PLUS alte cateva sfaturi:1.Inainte sa dati drumul unei campanii de comunicare, asigurati-va ca totul e pus la
punct. 2. Distantati-va din cand in cand de
business. Veti fi uimiti ce perspectiva va poate oferi asta.
3. One project at a time ( dar fiti cu mintea deschisa la new business).
4. Ascultati-va omul de marketing.5.Rabdare – rezultatele nu se vad imediat.
6.Iesiti din travel, faceti proiecte multisectoriale
7.Mentineti avionul in aer – alimentati-l constant cu suficient combustibil, astfel
incat sa nu se prabuseasca.
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Unde ma gasiti?Turism Market:
[email protected]: acrangus @gmail.com
https://www.facebook.com/andrada.crangushttps://twitter.com/andradacrangus