Download - Gianni's August STAR presentation
![Page 1: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/1.jpg)
August 2011 STAR PresentationGianni Mazzotta
Manhattan
![Page 2: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/2.jpg)
August SMART goal for Duane Reades
Duane Reade with 750ml in monthly for $.99; 1L 2/$3 in ad 2 weeksGain Endcap display space in 80% of stores.
![Page 3: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/3.jpg)
Duane Reade – 280 Broadway @ Chambers
![Page 4: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/4.jpg)
Duane Reade - 769 Broadway
Full end cap with Sale Signs and POSFront Register end cap with POS!
![Page 5: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/5.jpg)
Duane Reade- 569 Broadway
Monster Display!
Front and Center!!
![Page 6: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/6.jpg)
Duane Reade - 1 Union Square
Great Visibility of Displays!!!
![Page 7: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/7.jpg)
Duane Reade- 358 5th Ave
Various Displays all over store!!!
![Page 8: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/8.jpg)
Duane Reade
305 Broadway @ Duane
Before rack movement-
Hard to see when coming through door-not prime positioning.
After rack movement-
Placement right next to weekly circular. Very easy to see when walking in.
![Page 9: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/9.jpg)
Duane Reade – 155 E 34th St
![Page 10: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/10.jpg)
Duane Reade – 60 Spring St750mL on sale for $.99 during month of August
![Page 11: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/11.jpg)
Duane Reade 300 E 39th St
Before After
Movement of Rack for much better visibility and thus increased sales!
![Page 12: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/12.jpg)
Duane Reade – 184 5th Ave
Display visible to pedestrians on street!!
Rack, cooler space dominance, + bonus extra open air sandwich cooler display space!!!
Point of Purchase…! (just in case they missed the other displays..!)
![Page 13: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/13.jpg)
Gristedes SMART goal for August
Gristedes 1.5L on sale for month, $2.19 Have sale items displayed on Racks in 100% of stores. 75% of stores with extra display.8 Stores in my territory
![Page 14: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/14.jpg)
Gristedes- 246 Mercer
![Page 15: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/15.jpg)
Gristedes – 221 8th Ave @ 21st St.
![Page 16: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/16.jpg)
Gristedes- 25 UniversityFull Rack & cooler space!
TV End-cap!
![Page 17: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/17.jpg)
Gristedes – 460 3rd Ave @ 32nd St
T.V. Endcap Display
Additional case stack display
![Page 18: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/18.jpg)
Gristedes – 225 9th Ave @ 24th St.
First thing the customer sees as they enter the store!
![Page 19: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/19.jpg)
Gristedes – 4 Sheridan Square
![Page 20: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/20.jpg)
Gristedes – 748 2nd Ave @ 40th
![Page 21: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/21.jpg)
Gristedes – 221 8th Ave @ 22nd St.
![Page 22: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/22.jpg)
Gristedes – 90 Maiden Lane
![Page 23: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/23.jpg)
Food Emporium SMART goals for August
Food Emporium .5L/6pk on sale for $5.49 first 2 weeks of month, 1.5L 2/$4 for 2nd half of month. Gain case stacks or endcap displays in 80% of stores. 4 Stores in my territory
![Page 24: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/24.jpg)
Food Emporium - 10 Union Square
Sold in 75 Case Display, by leveraging U.S. Open sponsorship!!
![Page 25: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/25.jpg)
Food Emporium.. continued
Consolidated and re-designed display as it sold down..!
![Page 26: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/26.jpg)
Super Shopper!!
This woman filled her cart full of Evian 1.5L!! The rackets for the display were to be raffled away…but after seeing this, I just had to give her a racket and balls!!
![Page 27: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/27.jpg)
Food Emporium – 200 E 32nd St @ 3rd Ave
Evian displays of sale items
1.5L & .5L/6pks.
![Page 28: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/28.jpg)
Food Emporium – 316 Greenwich St.
.5L/6pk Display
![Page 29: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/29.jpg)
Morton Williams
Morton Williams SMART goal August
Morton Williams 100% of stores to have display of 1.5L on sale $1.99 all month. (week of Aug 26th 2/$3)
![Page 30: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/30.jpg)
Morton Williams – 130 Bleeker St.
![Page 31: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/31.jpg)
Morton Williams – 278 Park Ave South @ 22nd St
![Page 32: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/32.jpg)
K-Mart SMART goal August
Gain Palate display of August sale item, .5L/6pk @ 2/$10
K-Mart
![Page 33: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/33.jpg)
K-Mart 770 Broadway
Negotiated with Mgr to keep July sale price of 1L/6pks going into August by buying in bulk before corporate discount ended, thereby still making a good margin.
As well as to buy in the August sale of .5L/6pks and make a double palate display!! (completely sold thru for hurricane and reordered!)
100 Case Display!!!
![Page 34: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/34.jpg)
K-Mart continued..
Store also has 3 coolers!!
![Page 35: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/35.jpg)
All Other Market
In the following pages are some examples of great presence in some of the various AOM account which are present on virtually every NYC street corner.
![Page 36: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/36.jpg)
New Valentino- 74 5th Ave @ 14th St.
![Page 37: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/37.jpg)
Soho Garden – 307 West Broadway @ CanalFull GDM-12 Cooler in store
Large rack
Full store cooler door exclusive Evian, 5 skus!
![Page 38: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/38.jpg)
Soho Garden.. continued
Strategic placement of POS!!
![Page 39: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/39.jpg)
SoHo Food Mart – Mulberry St.1.5L Display in front of store all summer long!
1L/6pk stack with POS
251 Mulberry
![Page 40: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/40.jpg)
Le Basket- 683 Broadway
Pink Umbrellas, visible across town!
People drinking Evian.
This water is delicious!
![Page 41: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/41.jpg)
Metro Drugs – 7 W14th St @ 5th Ave
After years of being out of this account due to a distributor issue, thru super persistence, we were able to get back in & with solid rack action!!
!!!
![Page 42: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/42.jpg)
Evian Ads (legit & gorilla!)
Subway entrance!!
![Page 43: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/43.jpg)
AOM best practiceThe Following 3 slides are some examples of lunch specials incorporated with a free bottle of Evian I have made for an Elite account in NYC, Tribeca Bagels..!
![Page 44: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/44.jpg)
Lunch Specials!!! Veggie Burger or Gyro
+ free! = $4.99!!
(11.2 oz Evian!)
![Page 45: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/45.jpg)
Lunch Specials!!!Low-Fat Tuna FREE
+(11.2oz Evian!)
=
$5.99!!
![Page 46: Gianni's August STAR presentation](https://reader035.vdocuments.us/reader035/viewer/2022070602/5873c56b1a28abbc788b77ab/html5/thumbnails/46.jpg)
Lunch Specials!!!Any Panini FREE
+(11.2oz Evian!)
=
$6.99!!