Getting Started with Reports and Dashboards for Marketers
Marketing Professionals
David Ciccarelli: Voices.comMatt Evans: Extra Space StorageTom Barber: DecisionPoint SystemsMarko Koosel: salesforce.comTad Travis: salesforce.com
Tad Travis
salesforce.com
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Today, Marketers Have More Channels Than Ever
Marketers Need A Central View of Programs That’s Connected to Sales
LeadsCampaigns
The Sales Cloud Aligns Sales & Marketing Everyone Gains Visibility and Can See What Works
No Leaky Funnel + Complete Process Visibility =
Spend More on What’s Working
Revenue
$
Leads
Deals
Take-Aways from This Session
Marketing is
measurement
Dashboards direct
decisions and behavior
Getting started with lead
and campaign reporting
is easy
It doesn’t come in a box
Marko Koosel
salesforce.com
Recently Delivered
Drag and Drop Dashboard Builder
Drag and Drop Report Builder
Dynamic Dashboards
Collaboration on Analytics
David CiccarelliSpeaker Panel
Voices.com
Matt Evans
Extra Space Storage
Tom Barber
DecisionPoint Systems
All About Voices.com
Voices.com is the #1 source for voice-over talent. As an agency, they represent talent who speak over 100 languages covering hundreds of accents or dialects. Their online portal makes it easy for talent to register their services, and makes it even easier for corporations to find the precise actor or actress for their needs.
• Fast lead conversion is crucial to the business• Google AdWords for lead generation• Use salesforce.com dashboards to monitor their high-
volume customer acquisition processes• Salesforce reports calculate customer lifetime value• Dashboards drive their closed-loop marketing practices• Resolved uncoordinated selling processes. Gained
visibility into the full selling cycle
All About ExtraSpace Storage
ExtraSpace Storage is the 2nd largest owner and/or operator of self-storage properties in the US, covering 800+ locations in 33 states and D.C. Their climate-controlled facilities and flexible unit sizing makes ExtraSpace the leading choice for residential and commercial storage
• Hyper-competitive environment demands accurate marketing metrics
• Call center receives 1000’s calls/day. Immediate conversion is key to driving results.
• Monitor conversion rates and discounting rates in real-time
• 1100+ Dashboards in their Salesforce implementation
All About DecisionPoint Systems, Inc.
A leading global provider of mobile solutions for inventory tracking, pricing, and asset management in the retail, field service, and warehouse distribution industries. And MobileArc Field Mobility is an end-to-end system for automating remote workforces.
• Drive all marketing information through salesforce.com• Market-leading B2B practices• Salesforce united previously un-coordinated sales and
marketing practices• Continuously monitor their customer acquisition
campaign performance to improve their targeting
David CiccarelliSpeaker Panel
Voices.com
Matt Evans
Extra Space Storage
Tom Barber
DecisionPoint Systems
Importing Web Traffic
New Registrants by Traffic Source
Job Postings on Voices.com by Source
Leads: Time is Money at ExtraSpace Storage
Average Call Back Time Inbound lead conversion rate
Marketing Impact is Monitored in Real-time
Average Call Back Time Status of Walk-in Leads
DecisionPoint Dashboards
ROI by Campaign Type Marketing Spend
DecisionPoint Dashboards
Lead Gen by Channel $ from Leads
Qtr/Qtr Comparisons
Tad Travis
salesforce.com
Other Relevant Sessions This Year
Date Time
How to Improve Marketing Efficiency Through Advanced Analytics
Tuesday 5:15 p.m. - 6:15 p.m.
The Art of Nurturing: Essential Elements of Successful B2B Demand Generation
Wednesday 2:15 p.m. - 1:15 p.m.
Advanced Campaign Management: Lead Nurturing and Campaign ROI
Wednesday 3:15 p.m. - 4:15 p.m.
Lead Management 101 Wednesday 3:15 p.m. - 4:15 p.m.
Dashboard Excellence Tuesday 5:15 p.m. - 6:15 p.m.
Best Practices for Analytics Wednesday 1:45 a.m. - 2:45 p.m.
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Getting Started with Reports and Dashboards for Marketers
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