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Getting Social OnlineGetting Social OnlineMatt McGee
Local University • Philadelphia • May 9, 2013
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@mattmcgee@mattmcgee@mattmcgee@mattmcgee
About MeAbout MeAbout MeAbout Me
Matt McGee
Small Business Search Marketinghttp://www.smallbusinesssem.com/
Executive News Editor, SearchEngineLand.com & MarketingLand.com Surrounded by small biz owners Web development since 1995 SEO since 1999-2000
© Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
WhatWhat’’s to Comes to ComeWhatWhat’’s to Comes to Come
Your Primary Social Asset
Facebook, Twitter, etc.Promoting Your Social Asset
How to Find Your Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Hint: It’s not Facebook
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But First…But First…
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© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Nielsen Social Media Report 2012 http://bit.ly/naqGb8
Time Spent Online
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© Matt McGee, 2010.
Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
ComScore/Neustar Localeze/15miles, December 2012 3,146 adults
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© Matt McGee, 2010.
Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Source: Search Engine Land, http://bit.ly/haEKai
“Yes, we do use it as a signal.”
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Your Primary Your Primary Social AssetSocial Asset
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Your BlogYour Blog
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
“The corporate website is an unbelievable
collection of hyperbole, artificial branding, and pro-corporate content.”
Jeremiah Owyanghttp://bit.ly/81N7V
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Source: HubSpot, http://bit.ly/fTFsKg
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Source: HubSpot, http://bit.ly/4evTc
Also: 97% more links and 434% more indexed pages
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
Educate, Inform, Establish Authority/Trust
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
Educate, Inform, Establish Authority/Trust
YOU OWN IT
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1990s 2000s
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2012© Matt McGee, 2012
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Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1990s 2000s 2010s?
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT
Why Not Blog? Nothing to say
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT
Why Not Blog? Nothing to say Can’t commit
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Promoting Promoting Your AssetYour Asset
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© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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FacebookFacebook
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
http://www.facebook.com/business
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
PROBLEM:
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
EdgeRank
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
EdgeRank
Affinity
Interaction Type
Timeliness
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
ContentIdeas
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
Contests (caption the photo, etc.)
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
Contests (caption the photo, etc.)
Videos
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Facebook Interactions
Web Liquid, Spring 2011
Momentus Media, 2011
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
GraphSearch
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 45: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/45.jpg)
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 46: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/46.jpg)
TwitterTwitter
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© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Complete the profile page
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© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 49: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/49.jpg)
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Complete the profile page
Build a clean stream
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© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 51: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/51.jpg)
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Develop your profile page
Build a clean stream
Follow the right people
![Page 52: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/52.jpg)
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 53: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/53.jpg)
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Develop your profile page
Build a clean stream
Follow the right people
Be patient
![Page 54: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/54.jpg)
Google+Google+
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© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 56: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/56.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 57: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/57.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 58: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/58.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Why Bother?
![Page 59: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/59.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Search Results
![Page 60: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/60.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Search Results
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© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Local Search Results
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© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 63: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/63.jpg)
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Bottom Line:
Usage??
SEO benefits
Local/Places integration underway
Not a social priority right now
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Which one(s) Which one(s) are best?are best?
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How to find How to find them?them?
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© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 68: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/68.jpg)
© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
![Page 69: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/69.jpg)
© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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Wrapping UpWrapping Up
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© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
Takeaways
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1) Consumers expect social visibility
2) Your Blog: SEO/Social powerhouse
3) Social networks are secondary assets
4) Be where your customers are
![Page 72: Getting Social Online Matt McGee Local University Philadelphia May 9, 2013](https://reader031.vdocuments.us/reader031/viewer/2022032312/56649e0e5503460f94af8864/html5/thumbnails/72.jpg)
© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
Matt [email protected]
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
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