Transcript
Page 1: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

GETTING SH*T DONE.How design is changing the way Coolblue works as a company.

By Jeffrey Simons

Page 2: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 3: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 4: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 5: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

?

Page 6: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 7: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

• Jeffrey Simons.

• User Experience Designer at Coolblue.

• Working on the new Vanessa apps.

• Also Scrum Master of a team of six developers.

WHO AM I.

Page 8: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

VANESSA.

Page 9: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

VANESSA.

Page 10: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 11: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

“SHE MAY NOT LOOK LIKE MUCH, BUT SHE’S GOT IT WHERE IT COUNTS”.

Page 12: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 13: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

NEARLY 15 YEARS OLD.

Page 14: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

YOLO DRIVEN DESIGN.

Page 15: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WE NEED TO MAKE THIS BETTER.

Page 16: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 17: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

IT’S A MESS.

Page 18: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHY IS IT GOOD.

Page 19: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 20: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHY IS IT BAD.

Page 21: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 22: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHO IS THIS PRODUCT FOR.

Page 23: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

EVERYONE.

Page 24: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 25: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 26: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 27: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

• What do people do?

• What do people need?

• What do people want?

WHERE DO WE BEGIN.

Page 28: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHAT DO YOU DO.

Page 29: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 30: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

IT’S ALL ABOUT TASKS.IT’S ALL ABOUT TASKS.

Page 31: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

Section H

Section G

SectionF

Section E

Section D

Section C

Section B

Section A

1 Task

Page 32: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

NEEDS & MILKSHAKES.

Page 33: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

JOBS TO BE DONE.“Focusses on a functional need.”

Page 34: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

CAPTURING TASKS.

Page 35: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

CAPTURING WHY’S.

Page 36: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHAT DO PEOPLE WANT.

Page 37: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

IF THEY COULD DO THEIR JOB WITHOUT, THEY COULD.

Page 38: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHAT DO PEOPLE NEED.

Page 39: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

PEOPLE NEED TO GET SH*T DONE.

Page 40: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

JOBS TO BE DONE.

Page 41: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

SH*T TO BE DONE.

Page 42: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

WHAT DO YOU DO.

Page 43: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

IT’S ALL ABOUT TASKS.IT’S ALL ABOUT TASKS.

Page 44: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

Section H

Section G

SectionF

Section E

Section D

Section C

Section B

Section A

1 Task

Page 45: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

EVERYTHING YOU NEED, IN ONE PLACE. AT THE TOUCH OF THE BUTTON.

Page 46: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

BUT NOTHING SUPERFLUOUS.

Page 47: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 48: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 49: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 50: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 51: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey
Page 52: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

LEAN UX.

Page 53: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

CONTINUOUS DISCOVERY.

Page 54: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

ASSUMPTIONS.

Page 55: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

EXPERIMENTS.

Page 56: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

PROTOTYPES.

Page 57: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

MVP’S.

Page 58: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

Product teams

Business

Page 59: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

NEXT STEPS.

Page 60: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

DESIGN PRINCIPLES.

Page 61: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

TESTING, TESTING, TESTING.

Page 62: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

TAKEAWAY.

Page 63: Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

• Use a “lean” process to experiment and test assumptions

• Use the ‘jobs-to-be-done’ framework to focus on needs

• A great software experience is no software experience*

• Continuous Discovery helps create lean products (nothing superfluous)

TAKEAWAY.


Top Related