Download - Getting Out of Irons: Re-Setting Your Course
![Page 1: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/1.jpg)
Getting Out of Irons:
Resetting Your Course
Brian MarcusDirector, Global eBay Partner Network
![Page 2: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/2.jpg)
IN IRONS
2Navigating the Industry Sea Change
The "trapped" condition a sailing
ship finds itself in when the bow of
the ship is headed into the wind
and the ship has stalled and is
unable to maneuver.
![Page 3: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/3.jpg)
INDUSTRY SEA CHANGE: Navigating Shifting Tides
3Navigating the Industry Sea Change
TOPICS OF DISCUSSION:
• Affiliate Marketing Today – the tides are turning
• Welcoming Opportunity – finding your tailwind
• Weathering Change– and navigating toward success
![Page 4: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/4.jpg)
STATE OF THE INDUSTRY: Affiliate Marketing Today
• Rapid advancements in
technology
• Advertisers are becoming
more customer-focused
• Affiliates are working with
advertisers differently
4Navigating the Industry Sea Change
![Page 5: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/5.jpg)
INDUSTRY SEA CHANGE: Capitalizing on Market Growth
5Navigating the Industry Sea Change
Forrester estimates a
$4.5Bgrowth by 2016
Advertisers are
starting to
CAPITALIZE on emerging trends
So should
YOU
![Page 6: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/6.jpg)
OUR ECOSYSTEM TODAY
6Navigating the Industry Sea Change 6
Buyers
CUSTOMERS
Sellers
PublisherseBay
Helping customers achieve
their goals
Getting a deep understanding
of customers
ePN helping publishers achieve their goals
![Page 7: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/7.jpg)
Navigating the Industry Sea Change 7
ADJUSTING YOUR SAILS: Positioning for Success
Exploring
UNCHARTEDTERRITORIES
Recognizing
WIND PATTERNS
Charting
YOUR COURSE
![Page 8: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/8.jpg)
Navigating the Industry Sea Change 8
Allowing for better customer segmentation and determination of traffic value
INDUSTRY SEA CHANGE: Not all traffic is equal
Advertisers have begun to:
Tools
IMPLEMENT
Data
GATHER
Behavior
PREDICT
![Page 9: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/9.jpg)
Navigating the Industry Sea Change 9
INDUSTRY SEA CHANGE: The pond is getting bigger
Global
INVENTORYExpanding
GLOBAL OPPORTUNITIES
Worldwide
REACH
![Page 10: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/10.jpg)
INDUSTRY SEA CHANGE: Harnessing the power of technology
More Buying Opportunities
Mobile
• APPS,
MOBILE WEB
10Navigating the Industry Sea Change
Social
• LEVERAGE CURRENT
SOCIAL NETWORKS
• IMPLEMENT
EMERGING SOCIAL
CAPABILITIES
Multi-channel
• ONLINE/OFFLINE
EVENTS
![Page 11: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/11.jpg)
WHEN THERE IS NO WIND
Navigating the Industry Sea Change 11
Publisher
FATIGUE
Inventory
TOO
FAMILIAR
Conversions
DROPPING
CHALLENGES
![Page 12: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/12.jpg)
Navigating the Industry Sea Change 12
HOW CAN YOU BE THE TAILWIND?
WHAT ACTIONSwill lead to
BETTER
MOMENTUM?
In all the
RIGHT PROGRAMS?
MOBILE,
SOCIAL,
GEOX?
Ask yourself: How am I expanding the pie?
![Page 13: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/13.jpg)
Navigating the Industry Sea Change 13
MAKING ADJUSTMENTS: Optimization
Be an EARLY
ADOPTER
LEVERAGING
DATAWORKING
TOGETHER
- Data feeds
- Conversion optimization
- Driving traffic to the right places
- Newsletters
- Marketing calendar
- Leveraging advertiser data
-Contextual advertising
- All angles
- Pilots
- Tests
- New models
![Page 14: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/14.jpg)
Navigating the Industry Sea Change 14
CATCHING THE WIND: Providing More Value
Give
CONSTRUCTIVE
FEEDBACK
RAISEYour
HAND
ADDto the
CONVERSATION
![Page 15: Getting Out of Irons: Re-Setting Your Course](https://reader035.vdocuments.us/reader035/viewer/2022070323/5598aa9f1a28abc43f8b45eb/html5/thumbnails/15.jpg)
Navigating the Industry Sea Change 15
NAVIGATING TOWARD SUCCESS
Turn the Ship
Catch Wind
Sail Forward