Getting Down to Business
Jeff Graveline, JD, MLISReference Librarian for Business, Mervyn H. Sterne Library
Basic Company Research
Public v. Private
Domestic v. Foreign
Parent v. Subsidiary
Subsidiary v. Division
Initial Questions
Company v. Brand
Important
SEC Filings10-KDEF 14A
8-K10-Q
SWOT Analysis
StrengthsWeaknessesOpportunities
Threats
What are you looking for?
Analyst reportsAnnual reportsAuditor info / compensationBusiness descriptionCompany historyCompetitorsConference CallsCorporate governance Division & UnitsEarningsExecutive compensation
Executive biographiesExecutive perks FinancialsIPO materialsLitigationMarket capMarket shareMarketing strategies / plansMergers & AcquisitionsNews (about the company)
Press releasesPropertiesRankingsRatiosSalesSEC filings Shareholder lawsuitsStock pricingSubsidiaries & parentsSWOT analysis
Where to begin?On the web
• Yahoo! (Finance)• Google (Finance)• Morningstar• SeekingAlpha• Company web sites• SEC’s EDGAR system
Library databases• ABI/INFORM Complete • Business & Company Resource Center• Business Source Premier • LexisNexis Academic• Hoovers Company Records• Mergent
S & P 100 Companies
Apple: AAPLAmazon: AMZN
American Express: AXPBest Buy: BBYCoca Cola: KOCostco: COST
Ford: FHaliburton: HAL
Home Depot: HDNike: NKE
Starbucks: SBUXUnited Parcel Service: UPS
Walt Disney: DIS
What is the 52-week high stock price for the New York Times (NYT)?
Starbucks Question of the Week
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