© 2016 Enroll America | StateOfEnrollment.org
Jesse Lopez, Carrie Berlin, Sofia Castillo, and Andre Crombie
Getting At-Risk Communities in the Door: Putting the “Connect” in the Connector (Part 1)
© 2016 Enroll America | StateOfEnrollment.org
• Jesse Lopez• Aurora Coverage Assistance
Network Supervisor, Aurora Mental Health Center
• Carrie Berlin• Outreach and Enrollment
Manager, YWCA of Greater Pittsburgh
• Sofia Castillo• Manager, Certified Application
Counselor, CentroMed
Questions?
Aurora Coverage Assistance Network
Third Largest City in the State of Colorado City Population: 351,200
ACAN Funder
The Power of Partnerships
ACAN FunderCollaborator Collaborator Strategic Planning, Connector, Collaborator
City of Aurora Office of International and Immigrant Affairs
Aurora Coverage Assistance Network Enrollment Locations
Referrals and other Programs
The Power of Partnerships
City of Aurora Enrollment LocationsAurora Mental Health Center Walk in Crises Center
791 Chambers Rd, Aurora CO, 80010*
Aurora Community Connection 9801 East Colfax, Suite 200, Aurora, CO 80010
Asian Pacific Development Center 1537 Alton St, Aurora, CO 80010
Colorado African Organization 6795 E Tennessee Ave # 250, Denver, CO 80224
NextCare18890 E Hampden Ave, Aurora, CO 80013*
Aurora Welcome Center1085 Peoria St, Aurora, CO 80011*
TriCounty15400 E 14th Pl, Aurora, CO 80011
Aurora Enrollment Center10782 E Alameda Ave, Aurora, CO 80012*
80010*, 80011*, 80012*, 80013*, 80014, 80017 (Using data from Enroll America) Targeted Enrollment Zip Codes
What went well?Enrollment locations
How we get the consumer to a Health Coverage Guide
What went well? Strategic Plan
Media TV, Radio, Print,
Social MediaSmall Businesses
Bars, Restaurants, Community/ Service
Organizations Tri County Health
DepartmentRussian Embassy
Mexican ConsulateNext Care
Aurora Health AccessMetro Community Provider NetworkEnrollment
Events
In-Reach and Co-locationACAN Enrollment
CenterAurora
Welcome CenterAurora
Community Connection
Outreach
Asian Pacific Development
Center
Colorado African
Organization
Next Care
Aurora Mental Health CenterTri County
Health Department
How we get the consumer to a Health Coverage Guide
What went well? Strategic Plan
Key Takeaways from OE3?
1.) Know your goals (realistic goals)• Enroll X number of induvial in Affordable Health Care &
or Medicaid
2.) Have a Strategic Plan• Process• Demographics• Zip Codes• Outreach• Marketing• Enrollment Locations• Include THANK YOUS!
3.) Utilize Community Organizations • Those willing to share a client list and or send
information to clients (trusted source)• Get an MOU to seal the deal• Hard to reach populations
4.) Community Event• Share the cost• Split the dugites
BE FLEXIBLE, EXPECT THE UNEXPECTED, TRUST THE PROCESS & HAVE FUN
OE4 knowing what we know now?1.) Small Contracts: Language interpreters or key community members• Example: No one in the ACAN network speaks
Russian, a community member volunteered her time in the recruitment and interpretation of clients.
2.) Utilize www.connectaurora.org page• Create language specific tabs on top to make it easier
for those who speak a different language to fill out the specific form.
3.) Evaluate partnerships and find new partnerships where there were missing gaps in the strategic plan.• Did a partnership make sense? did it result in
enrollments?• New Partnerships
• Example: Partnering with the Orthodox Russian Church, Goodwill of Colorado, 24 Hour Fitness
4.) Start now• Don’t wait until two months before open enrollment• Meet with your State and Local Enroll America Teams• Have a team and partnership BBQ and team building• Prepare to contact clients mid summer
• Hey how's it going?
Jesse LopezAurora Coverage Assistance Network Supervisor, [email protected], 303-617-2328
Allison SummertonEnroll America, Colorado State [email protected], 720-413-1440
Open Enrollment 3What Worked Well
Strong Team
Debrief • Courtesy of Families USA
Team goal setting
Outreach
Increased health literacy education
Appointment Cards
Follow Up
Key Takeaways
• Increased presence in communities
• Follow up is critical
• Teamwork is everything
• Mobility is crucial
• Scheduling
• Reviewing data often
• Personalized outreach materials
Plan for Open Enrollment 4
Getting At-risk Communities in the
DoorSofia Moreno Castillo
CAC Manager – Marketplace Outreach & Enrollment
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Operations
• CentroMed = Federally Qualified Health Center since 1973• Serve over 75,000 patients per year
97% are patients with income below 150% FPL 58% are uninsured 97% are minorities Serve low income, undocumented, underserved population
• Enrollment Sites: 7 in Bexar County & 1 in Comal County• Hours of Operation: 8:00 am – 8:00 pm / Monday – Thursday
10:00 am – 2:00 pm / Saturdays 1:00 pm – 5:00 pm / Sundays• Certified Application Counselors:
OE1 / 9 full-time & 22 part-time (HRSA supplemental funding) OE2 / 9 full-time & 24 part-time (MHM supplemental funding) OE3 / 7 full-time & 6 part-time (no supplemental funding)
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What went well in OE3
• Enroll SA Coalition partnership• Marketing campaign as a coalition• 211 Call Center partnership• Enroll SA Call Center hosted by CentroMed• Mail out postcards to uninsured patients and
calls to prior consumers in October• Marketplace blue folders• Multiple / smaller enrollment events• Registration & pre-screening process at events• Connector tool, Commit cards & Get Covered
Database• C2C follow-up appointments in February &
March
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Key Takeaways
• Participated in Enroll America’s Get Covered Academy.
• Marketplace website was improved• Targeted marketing to minorities
was successful*• Maintaining a steady place for
enrollment events worked better• Competition from brokers increased• Increased families in “family
glitch”• Increased couples filing separate
taxes• Decreased Assister created longer
wait times
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Plans for OE4
• Advanced planning through EnrollSA outreach & communication committees
• Phone banks in November• Train coalition partners on use of “commit cards” now• Enhanced staffing of EnrollSA Marketplace Call Center (handled
2,148 incoming calls during OE3)• Improved planning for joint-staffing of enrollment events• Specific marketing to address family glitch and couples filing
separately• Reduce full-time staff now & hire more part-time staff during OE4
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Questions? 28
Sincerely, Sofia Moreno Castillo Manager, Certified Application Counselor Affordable Care Act ( ACA) Southside Medical Clinic 3750 Commercial Ave. San Antonio, TX 78221 Office: (210) 334-3840 Mobile: (210) 717-3529 [email protected]
© 2016 Enroll America | StateOfEnrollment.org
Questions?