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POWERING YOUR SOCIAL MEDIA PRESENCE
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vietnamdigitalacademy.com
A quick exercise!
When consumers were asked “what brand comes to mind” the top 5 mentioned brands in Vietnam are:
1.2.3.4.5.
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Top 15 brands in Vietnam
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What’s a brand?
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It’s not a logo
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It is a collection of perceptions in the mind of the consumer
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vietnamdigitalacademy.com
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Building a brand is not an afterthought
It is a key differentiator
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A ‘personal’ brand allows individuals to distinguish themselves by articulating their unique value proposition
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We are all “brands”What we say, how we look, who we associate with what we do, body language etc
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How do you make yourself stand out?
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Your values
Your goals
Your passions
Your personal brand
Your strengths
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A lesson in the kitchen
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vietnamdigitalacademy.com
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Why should you care
Awareness of you
Showcase your strengths
Make a difference
Build trust
Credibility
Influence
Publicity
Career Development
Engagement Internal & External
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Marketing yourself on digital platforms
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Create positive digital footprints to display your strengths, passions and values
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Digital Marketing Trifecta
EARNED MEDIA
PAIDMEDIA
OWNEDMEDIA
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Why should you use digital channels for personal branding?
Competition
Reputation
Conversations
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Ownership MonitorContent EngageExpertise }Your personal brand’s digital footprints
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vietnamdigitalacademy.com
1. Choose an expertise
Photography
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1. Choose an expertise
Photography
Beautiful and effective photogaphy for
advertising and editorialWildlife photography in
Africa
Wedding photography specialising in destination
weddings
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Your expertiseFocus on your strength Highlight your passion
Stay true to your values As focussed as possible
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2. Own your nameCan you own your actual
name?
Is your name very common?
Is geography a consideration?
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Example
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Consistency Keeping a consistent profile helps others find you easily, and
it helps cement a picture of you in the minds of others.
The fewer variations you have, the easier it is to be memorable.
Imagery Tone of voice Design/imagery
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3. The importance of content
Drive action/feelings/perceptionsFresh, entertainingAuthentic and real
Separates you from others
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vietnamdigitalacademy.com
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Creating Compelling Content
Aligned with
our expertise
Long Term Promote your PB
Research
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Content Types
Source: Marketo
Social Media Posts
Promotions
Events
Blog
Ebooks
Podcasts
Types ofPopular Content
Case Studies
White papers
Videos
Research Results
Microsite
Newsletters
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4. Drive engagement with your content on digital platforms
PERSONAL PAGE
1
LINKED IN
2
3
COMMUNITYFORUMS
4
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Personal pageBlog?LinkedIn? Facebook?
Depends what you are an expert in and who your intended audience is!
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Optimising your profile
1.Profile completion2.Outreach / Finding connections3.Be responsive to requests4.Join communities5.Contribute / Update
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First Impressions count!
1.Create an appealing headline2.Be authentic (and avoid cliches)3.Bi-lingual (VN & EN)
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Eye contactExpression AttitudeBody languageClothing / NeatnessPropsReflects your personal brand
Your profile picture
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Finding connections
1.Start with immediate colleagues / friends
2.Past colleagues / friends3.Widen your connections
Personalise your invitation to connect with a messageOnce connected to someone, look at their
connections for additional outreach
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Join Groups, Follow people
1.Related to your personal brand (strengths, values, passions)
2.Brands, People, Companies, Community forums
3.Sign up to receive updates (Pulse)
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Top 8 tips
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Top 8 tips!
1.Follow up with new connections you make promptly, stay in touch, and always follow-through on your promises.
2.Connect the people in your network to each other.
3.Surround yourself with top-notch people.
4.Study the network of successful friends and leaders in your niche and follow their lead.
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5. Find mentors. Do as they do.
6.Give as much as you can.
7.Ask a lot of questions and listen.
8.Make yourself available to your peers and organizations.