SPARK REAL-TIME CUSTOMER ENGAGEMENTBBM Channels Owner’s Guide & Best Practices
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
03 Introducing BBM Channels04 Understanding BBM Channels06 Create a BBM Channel on your BlackBerry smartphone07 Create your Channel using the Web Console08 Grow your lists09 Create a Post on your BlackBerry smartphone10 Create a Post using the Web Console11 Tips for creating Posts13 Manage your Channel14 Reporting
Contents
Your customers don’t sit still. Neither should your message. With BBM™, your messageis truly mobile – delivered to your customers in real time right on their BlackBerry,iPhone or Android smartphones.
Below, you’ll discover how to make the most of BBM to grow your lists, spark customer engagement, and develop a community that you can nurture and inspire.
The guide also offers step-by-step instructions to help you:
• Launch a BBM Channel • Create a BBM Channel post • Understand how to moderate your Channel • Report on Channel success
BBM Channels
BBM Channels Owner’s Guide & Best Practices | 3
BBM Channels Owner’s Guide & Best Practices | 4
Understanding BBM ChannelsWho should create a BBM Channel
Real-life moments happen wherever you are. Now there’s a way to share those moments instantly on BBM Channels. BBM Channels allows anyone, from local businesses and large brands, to artists and champions, to spark a conversation in real time with their audiences.
Who should create a BBM Channel
Real-life moments happen wherever you are. Now there’s a way to share those moments instantly on BBM Channels. BBM Channels allows anyone, from local businesses and large brands, to artists and champions, to spark a conversation in real time with their audiences.
UnderstandingBBM Channels
BBM Channels Owner’s Guide & Best Practices | 4
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
BBM Channels Owner’s Guide & Best Practices | 5
Understanding BBM ChannelsWho should create a BBM Channel
Local business Use BBM Channels to connect with existing and new customers. BBM Channels can help you share, promote and amplify your message.
Brands Expand your brand presence with BBM Channels. Engage your mobile customers with compelling stories, promotions, videos and more. Listen and respond to your customers in real time.
Organizations and not-for-profits Amplify your message and drive action.
Artists Engage your fan base: Let them discover you more easily, to talk about you avidly. To engage with you more, trust you more, like you more.
You Make connections and engage with your community about things that matter and inspire you. It’s simple, free and always on, just like you.
Who should create a BBM Channel
Local business Use BBM Channels to connect with existing and new customers. BBM Channels can help you share, promote and amplify your message.
Brands Expand your brand presence with BBM Channels. Engage your mobile customers with compelling stories, promotions, videos and more. Listen and respond to your customers in real-time.
Organizations and not-for-profits Amplify your message and drive action.
Artists Engage your fan base: Let them discover you more easily, to talk about you avidly. To engage with you more, trust you more, like you more.
You Make connections and engage with your community about things that matter and inspire you. It’s simple, free and always on, just like you.
UnderstandingBBM Channels
BBM Channels Owner’s Guide & Best Practices | 5
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
BBM Channels Owner’s Guide & Best Practices | 6
Create a BBM Channel on your BlackBerry smartphone Within BBM Channels, select the icon, then select Create Channel.
1. Pick a Channel Name: This is where you will input the name of your Channel. Typically, this is the name of your brand, store, band etc. This name is how customers can search you, so make sure it is intuitive.
2. Upload your BBM Channel Profile Image by selecting the image. This is the image that will represent your Channel. Image size: 720x720 (automatically reduced to 32Kb).
3. (Optional) Write a short description about your channel. This is a free form description of your channel and its content. It’s a great spot to tell your audience about your channel and your story, store or product. You can edit this section at any time.
4. (Optional) Add your contact details so people can find and contact you. You can add your: Phone Number, E-mail Address, Website and Address. If you choose to add your address, you can enable the Show Map feature.
5. From the drop down menu, select your Country and Channel category. The Country and Category information will be used to enhance future search results.
6. Specify your Communication Options: Allow BBM Chat with your Channel Members. Note: you can turn this feature On and Off at anytime in the channel settings.
7. Select your preferences for Comments and Search Discovery. You can enable or disable channel members from commenting on your posts by selecting On or Off respectively. To moderate comments, enable the Approve Member Comments feature. You can also enable or disable Search Discovery. If you disable Search Discovery your channel will not appear in search results.
8. When you are happy with your Channel setup, Select Save.
You can create a BBM Channel in 8 simple steps:
1
2
3
4
5
6
7
8
You can create a BBM Channel in 8 simple steps:
Within BBM Channels, select the icon, then select Create Channel.
1. Pick a Channel Name: This is where you will input the name of your Channel. Typically, this is the name of your brand, store, band etc. This name is how customers can search you, so make sure it is intuitive.
2. Upload your BBM Channel Profile Image by selecting the image. This is the image that will represent your Channel. Image size: 720x720 (automatically reduced to 32Kb).
3. (Optional) Write a short description about your channel. This is a free form description of your channel and its content. It’s a great spot to tell your audience about your channel and your story, store or product. You can edit this section at any time.
4. (Optional) Add your contact details so people can find and contact you. You can add your: Phone Number, E-mail Address, Website and Address. If you choose to add your address, you can enable the Show Map feature.
5. From the drop down menu, select your Country and Channel category. The Country and Category information will be used to enhance future search results.
6. Specify your Communication Options: Allow BBM Chat with your Channel Members. Note: you can turn this feature On and Off at anytime in the channel settings.
7. Select your preferences for Comments and Search Discovery. You can enable or disable channel members from commenting on your posts by selecting On and Off respectively. To moderate comments, enable the Approve Member Comments feature. You can also enable or disable Search Discovery. If you disable Search Discovery your channel will not appear in search results.
8. When you are happy with your Channel setup, Select Save.
Create a BBM Channelon your BlackBerry smartphone
BBM Channels Owner’s Guide & Best Practices | 6
Favoriteic_favorite.png
ic_search.png
Search
ic_lock.pngLocktag
Editic_edit.png
Erase Tagic_delete.png
Shareic_share.png
Select Tagsic_select_more.png
ic_over�ow_action.png
Over�owAction
ic_scan_barcode.png
Scan Barcode
ic_add.png
New Tag
SMART TAGS
BBM Channels Owner’s Guide & Best Practices | 7
Create your Channel using the Web Console
1. Visit www.bbm.com/channels. Please note that Internet Explorer support is coming soon. Please access this site from Google Chrome or Mozilla Firefox.
2. Input your BlackBerry ID credentials. Don’t have a BlackBerry ID? Simply visit www.blackberry.com/bbid to create one.
3. Agree to the terms and conditions and select Let’s get Started.
4. Select Create a new Channel.
5. Enter your Channel Name, Location and Description (optional).
6. Upload Channel Profile Image (200x200 px, JPEG, PNG or Bitmap).
7. Agree to the service Terms and Conditions.
8. Select Create.
Create a channel via the Web Console:Create a channel via the Web Console:
Create your Channelusing the Web Console
BBM Channels Owner’s Guide & Best Practices | 7
1. Visit www.bbm.com/channels. Please note that Internet Explorer support is coming soon. Please access this site from Google Chrome or Mozilla Firefox.
2. Input your BlackBerry ID credentials. Don’t have a BlackBerry ID? Simply visit www.blackberry.com/bbid to create one.
3. Agree to the terms and conditions and select Let’s get Started.
4. Select Create a new Channel.
5. Enter your Channel Name, Location and Description (optional).
6. Upload Channel Profile Image (200x200 px, JPEG, PNG or Bitmap).
7. Agree to the service Terms and Conditions.
8. Select Create.
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
BBM Channels Owner’s Guide & Best Practices | 8
Grow your listsOrganic discovery n Get your QR code out there: Print or post your BBM QR code to your marketing
collateral and social networks.
n Tell everyone you’re on BBM Channels by posting your PIN. To find your BBM Channels PIN, tap your BBM Channels Profile Image and find the 9-digital/ alphanumeric code starting with the letter “C”.
n Encourage your network to share: Invite your personal BBM contacts and tell your followers how to invite other people into your Channel.
n Post great content: Great content leads to more sharing which means more followers.
Paid discovery n Featured Channels: Premium placement in the Featured Channels pane of BBM – the entry
point for all Search and Discovery of Channels.
n Sponsored Updates: Engage prospective subscribers directly in their BBM “timeline” of Recent Updates. Guaranteed delivery, and guaranteed “on-glass” placement of your content to ensure viewability.
n Sponsored invites: Send limited, exclusive invites to your target audience to join your Channel.
Organic discovery
Grow your lists
BBM Channels Owner’s Guide & Best Practices | 8
• Get your QR code out there: Print or post your BBM QR code to your marketing collateral and social networks.
• Tell everyone you’re on BBM Channels by posting your PIN. To find your BBM Channels PIN, tap your BBM Channels Profile Image and find the 9-digital/ alphanumeric code starting with the letter “C”.
• Encourage your network to share: Invite your personal BBM contacts and tell your followers how to invite other people into your Channel.
• Post great content: Great content leads to more sharing which means more followers.
Paid discovery• Featured Channels: Premium placement in the Featured Channels pane of BBM – the entry point for all Search and Discovery of Channels.
• Sponsored Updates: Engage prospective subscribers directly in their BBM “timeline” of Recent Updates. Guaranteed delivery, and guaranteed “on-glass” placement of your content to ensure viewability.
• Sponsored invites: Send limited, exclusive invites to your target audience to join your Channel.
BBM Channels Owner’s Guide & Best Practices | 9
Create a Post on your BlackBerry smartphone
1. From your channel select Add.
2. Select Compose Post.
3. (Optional) Compose a Title for your post. Titles have a 100-character limit.
4. Within the Compose Post section start typing your post. If you would like to send your customer to a website, simply input the URL right into your copy block. Tip: before sending your customers to a website, check to see if it is mobile friendly. Posts have a 400-character limit,(including URLs) so we recommend that you use URL shortening services like Bitly).
5. Add an Image. Images are optional but recommended. Image aspect ratio should be 1:1 with an optimal resolution of 720 x720. Consider adding a .gif for visual interest. Max file size is 200 Kb.
6. When you are finished composing your post, select Post.
Use Posts to share stories, links, pictures and more with your network. To create a post:
Use Posts to share stories, links, pictures andmore with your network. To create a post:
Create a Post on yourBlackBerry smartphone
BBM Channels Owner’s Guide & Best Practices | 9
1. From your channel select Add.
2. Select Compose Post.
3. (Optional) Compose a Title for your post. Titles have a 100-character limit.
4. Within the Compose Post section start typing your post. If you would like to send your customer to a website, simply input the URL right into your copy block. Tip: before sending your customers to a website, check to see if it is mobile friendly. Posts have a 400-character limit,(including URLs) so we recommend that you use URL shortening services like Bitly).
5. Add an Image. Images are optional but recommended. Image aspect ratio should be 1:1 with an optimal resolution of 720 x720. Consider adding a .gif for visual interest. Max file size is 200 Kb.
6. When you are finished composing your post, select Post.
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
BBM Channels Owner’s Guide & Best Practices | 10
Create a Post using the Web Console
1. Log into the web console.
2. (Optional) Compose a Title for your post. Titles have a 100-character limit.
3. Within the Compose Post section start typing your post. If you would like to send your customer to a website, simply input the URL right into your copy block. Tip, before sending your customers to a web site, check to see if it is mobile friendly. Posts have a 400-character limit,(including URL’s) so we recommend that you use URL shortening services like Bitly.
4. Add an Image. Images are optional but recommended. Image aspect ratio should be 1:1 with an optimal resolution of 720 x720. Max file size is 200 Kb.
5. When you are finished composing your post, select Post.
Create a Post on yourBlackBerry smartphone
BBM Channels Owner’s Guide & Best Practices | 10
1. Log into the web console.
2. (Optional) Compose a Title for your post. Titles have a 100-character limit.
3. Within the Compose Post section start typing your post. If you would like to send your customer to a website, simply input the URL right into your copy block. Tip, before sending your customers to a web site, check to see if it is mobile friendly. Posts have a 400-character limit,(including URL’s) so we recommend that you use URL shortening services like Bitly.
4. Add an Image. Images are optional but recommended. Image aspect ratio should be 1:1 with an optimal resolution of 720 x720. Max file size is 200 Kb.
5. When you are finished composing your post, select Post.
Now that your BBM Channel is up and running, you want customers to feel engaged andable to interact with your brand. And you want to provide relevant and dynamic informationthat keeps subscribers wanting more. Here’s how.
Tips forcreating Posts
BBM Channels Owner’s Guide & Best Practices | 11
• Keep it interesting the first time around: Customers will interpret your first post as a preview of what’s to come–and, they’ll decide right away whether your messages are worth their time. Recurring deals, exclusive offers and information can be a great way to help keep customers interested.
• Link it out: Create a link with a short, enticing description for followers to click. Drive traffic to your website, article, map, blog or application store. And optimize your content for mobile devices.
• Monitor Frequency: Understand how often your customers want to hear from you. We recommend at least 1 post per day to keep the conversations flowing. Your customers will be your best judge of how much or how little content they want to consume, so monitor response and adjust accordingly.
• Mind your D’s and R’s: Be ready to create a post when you see a spike in Read (R) messages. This is when your customers are engaged and ready to respond to your message.
• Publish great content: it goes without saying, but great content will keep customers engaged and inspired.
- Be relevant: Know your audience and tailor relevant, useful content to them.
- Be helpful: Answer questions, provide support, offer tips, tricks and insider scoops.
- Be timely: Give your customers the ability to do what they want, exactly when they want to do it.
- Be creative: Don’t simply repost your social content, publish content that is customized for this uniquely engaged audience.
Now that your BBM Channel is up and running, you want customers to feel engaged andable to interact with your brand. And you want to provide relevant and dynamic informationthat keeps subscribers wanting more. Here’s how.
Tips forcreating Posts
BBM Channels Owner’s Guide & Best Practices | 12
• Add media for engagement lift: Use pictures, animated GIFs and (soon) video to gain engagement, shares and likes.
• Empower customers to interact with you in real-time:
- Make sure the conversation flows two ways.
- Make some time to listen to what’s going on.
- Respond thoughtfully to customer posts and questions.
- Encourage conversations by asking questions or requesting feedback.
- Use the chat feature within BBM to have 1-1 chats with your subscribers.
• Create sharable moments: Develop content that will be shared, to encourage more recommended followers.
• Set Expectations: Not always “on”? Not a problem. Set expectations for response times and operating hours so your community knows what to expect.
• Create truly customized, one-to-one messages: As your program becomes more advanced, subscribers will expect communications that speak directly to their behaviors, location, preferences, and history. Use the targeting capabilities within BBM Channels to customize your message to your customer base.
Manage and moderate your BBM Channel on the goon your BlackBerry device or from the Web Console.
Manage yourChannel
BBM Channels Owner’s Guide & Best Practices | 13
Listening and moderating your BBM Channel is essential to ensuring the community you are building is strong, safe and satisfying. You can respond to customers simply by adding a comment within your post.
To delete or flag offensive content:
1. Log on to the Web Console.
2. Select the comment you want to delete.
3. Select the Icon.
BBM Channels allows you to moderate/approve member comments before posting to feed. To enable moderating:
1. Log on to the Web Console.
2. Select the Icon.
3. Check Moderate member comments before posting to feed.
4. Select Save changes.
BBM Channels Owner’s Guide & Best Practices | 13
Manage your ChannelManage and moderate your BBM Channel on the go on your BlackBerry device or from the Web Console.
Listening and moderating your BBM Channel is essential to ensuring the community you are building is strong, safe and satisfying. You can respond to customers simply by adding a comment within your post.
To delete or flag offensive content:
1. Log on to the Web Console.
2. Select the comment you want to delete.
3. Select the Icon.
BBM Channels allows you to moderate/approve member comments before posting to feed. To enable moderating:
1. Log on to the Web Console.
2. Select the Icon.
3. Check Moderate member comments before posting to feed.
4. Select Save changes.
Favoriteic_favorite.png
ic_search.png
Search
ic_lock.pngLocktag
Editic_edit.png
Erase Tagic_delete.png
Shareic_share.png
Select Tagsic_select_more.png
ic_over�ow_action.png
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ic_scan_barcode.png
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ic_add.png
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SMART TAGS
Addic_add
BBM Groupsic_bbm_groups
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Share �les Invocation Groups
Add Listic_add_list
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Send Pictureic_send_picture
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Share Locationic_share_location
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Request HQic_request_high_quality
Saveic_save
Voice Chatic_voice_chat
Groupsic_groups
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Searchic_search
Copyic_copy
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Add Pictureic_add_picture
Save Pictureic_save_image
Save Pictureic_save_image
Group Settingsic_settings
Likeic_like
Edit Captionic_edit
Play Voice Noteic_play
Leave Groupic_leave_group
BBM - IC ICONS
ic_slideshow.pngSlideshow
ic_nav_to.pngNav To
ic_map.pngMap It
ic_send_message.pngSend Message
ic_rename.pngRename
ic_select_multiple.pngSelect Multiple
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Add to avorites
ic_view_list.pngView List
ic_collapse.pngCollapse
ic_route_to.pngRoute To
ic_reply.pngReply
ic_view_details.pngic_properties.png
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ic_inivte_others.pngInvite Others
ic_open_picture.pngOpen Picture
Calendar Add ic_calendar_add.png
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graphic update name update
ic_show_vkb.pngShow VKB
added to AI on Dec 21, but already delivered
Icon is speci�c to chat counts in the top bar and has a programat-tic count applied to it. It’s included here for Marketing ONLY. Convert to solid white for use.
View Pro�leic_viewpro�le
new_broadcast_message.png
New Broadcast Message
...
001Smile
002Wink
003Big Grin
004 005ROFL
006Hugs
007Dancing / Raise Roof
008Party!
009Tongue Out
010eye Lashes
012Kiss
013Straight Face
014Raised eyebrow
015Sarchastic
016Shrug
018Talk to the Hand
017 019Eye roll ing
020 021Confused
024Sad
022Sick / I l l
023
011
025Crying
026Angry
027Embarrased
028Phew!
029Huh?
030Surprise
031Can’t Watch
032Huh?
033Shhh!
034Angel
035Devil
036Nerd
037Cool Glasses
038One moment,On phone
039One Moment
040Call Me
041Co�ee
042Beer
043Wine
044Dinnerware
045rose / Flower
046Gift
047Bir thday
048Star
049Aeroplane
050Driving
051Music
052Thought Bubble
053Clock
054Thumbs Up
055Thumbs Down
056Heart
057Broken Heart
058Thinking, Pensive
061Rock On!
062Pirate
063Silly
064Applause
059Waving
060Ears covered
065Sleeping
066Crazy
067Stoned / Dizzy
068Drooling
069D’oh!
070Steam from ears
071Shhh!
073Penguin
074Sheep
075Pig
072Peace Sign
084Drink, Cocktail
085Idea (light bulb)
076Snow
091BLANK
089Pizza
090Money
077Sun
078Rain Cloud
079Rain Cloud w Lighting
080Umbrella
081Film
082Email
083Picture Please / Cam
088Running Guy
086Phone
087Splat Icon
Now that you’ve posted onBBM Channels, you will wantto get instant feedback onits performance, includingnumber of Comments, Likes,Visits and more.
Reporting
BBM Channels Owner’s Guide & Best Practices | 14BBM Channels Owner’s Guide & Best Practices | 14
ReportingNow that you’ve posted on BBM Channels, you will want to get instant feedback on its performance, including number of Comments, Likes, Visits and more.
Percentage of unique subscribers commenting on Posts in the Channel
Percentage of unique subscribers who have Liked a post in the Channel
Percentage of unique subscribers visiting the Channel
Drop down allowing the engagement trends to be filtered by Today, Yesterday, Last 7 Days, Last 4 Weeks
Number of unique subscribers who are members of
the Channel
Total number of subscriber visits
to the Channel
The method by which the subscribers are
discovering and joining the Channel
Total number of posts published
to the Channel
BBM Channels Owner’s Guide & Best Practices | 14
ReportingNow that you’ve posted on BBM Channels, you will want to get instant feedback on its performance, including number of Comments, Likes, Visits and more.
Percentage of unique subscribers commenting on Posts in the Channel
Percentage of unique subscribers who have Liked a post in the Channel
Percentage of unique subscribers visiting the Channel
Drop down allowing the engagement trends to be filtered by Today, Yesterday, Last 7 Days, Last 4 Weeks
Number of unique subscribers who are members of
the Channel
Total number of subscriber visits
to the Channel
The method by which the subscribers are
discovering and joining the Channel
Total number of posts published
to the Channel
Learn moreWant to learn more about BBM Channels?www.bbm.com/channels
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