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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Advertising Advertising Methods and MediaMethods and Media
Advertising Advertising Methods and MediaMethods and Media
Advertising Lesson 1Advertising Lesson 1
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Poster in Shop Window
• Poster placed in the window of a local business (with their permission)
• Low cost – making the posters• Usually no charge to put up in window
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Flyers• Easy to make and place on bulletin boards, on car windows, hand out personally, etc.
• Low cost – printing and placing around town
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Transit Advertisements
• Ads placed on public transportation (sides of busses and taxis), in stations or bus stops
• Depending on the place (on busses expensive) can be inexpensive or expensive.
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Badges or Stickers• To wear or give to others to wear and display
• Low cost – cost of materials and printing
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Business Cards• Given to people you come into contact with, displayed in public places
• Low cost – just printing
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Business labels• Small labels with logo, name and address for sticking anywhere
• Low cost - printing
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Signs• Magnetic on your own vehicle or metal or wooden placed outside of business
• Cost of materials and lettering
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Letterhead• Use for all business correspondence
• Easy to design, cost of printing or design your own on computer
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Direct Mail• Flyers, brochures, letters, coupons, etc. sent to likely customers through the mail
• Cost of printing and mailing
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Catalog• Distributed to likely customers, through mail or via email or website
• Usually contains pictures, descriptions, prices and order forms
• For a “glossy” production, costs of photography, layout, printing and so on
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Samples or Portfolio
• Make samples or collections of your work for demonstration to customers
• Sample – example of product• Portfolio – book describing products
• Cost is production and packaging
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Personal Selling• Talking to people you know, people that may be interested in the product, telephoning possible customers
• Very inexpensive apart from time
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Directory Advertising
• Telephone Directory/Yellow Pages
• Trade directories, street maps, tourist guides
• Cost of display, the bigger the publication and audience the more expensive
• Ad can get old
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Newspaper Ad• Small ad taken out in local newspaper or community newsletter or specialist publication
• Display charges according to size or number of words used (classified ad)
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Magazine Ad• Specialist magazine, national magazine, national newspaper
• Very expensive, magazines have a long lead time
• Ad stays in consumers’ hands longer
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Publicity• Write up in local newspaper or story on local radio or TV station
• Free, but you have to give them a reason to want to do a story about your business
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Market/Fair Booth• Set up a booth to sell product and get word out at a local market or fair
• Cost of renting the booth and setting up
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Merchandise Display• Do a display window, or display products, especially fashion display
• Cost of setting up display and renting space
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Internet Advertising
• Design a web page, design a banner
• Cost of web page hosting and domain name
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Television Advertising
• Interactive• Attracts people with movement, color, sound
• People pay more attention• Very expensive, cost of production of ad plus expensive to buy time
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Specialty Advertisements
• Free items to give away that advertise the business
• Pens, hats, key chains, frisbees, etc.
• Cost of producing product
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
T-Shirt Ads• T-shirts for employees to wear, sell to customers or give away
• Cost of shirt and printing – usually $5-$10 per shirt
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Other Ideas• Do you have any advertising ideas not mentioned?
• Be Creative!