Download - Gestalt & Design
G E S T A L T = w h ole i s g r
eater tha n sum of Its p arts
G E S T A L T = w h ole i s g r
eater tha n sum of Its p arts
G E S T A L T = w h ole i s g reater tha n sum of Its p arts
G E ST A L T = w h ole i s g reater tha n sum of Its p arts
GESTALT =
whole is greater than sum of its parts
Intro:
GESTALT = whole > parts
1) Figure / Ground (positive space / negative space)
2) Similarity (rhythm, hierarchy)
3) Proximity (grouping)
4) Closure (mind the gap)
5) Continuity (implied direction)
FIGURE / GROUND
perceptual tendency to separate whole figures from their backgrounds
>The focus at any momentis the figure.
>Everything else is the ground.
(positive / negative)
M.C. Escher
Henri de Toulouse-Lautrec
Similarity
shared visual characteristicssuch as shape, size, color, texture, or value will be seen as belonging together in the viewer’s mind
Bridget Riley
Proximity / Grouping
objects or shapes that are close to one another appear to form groups
- Tone / Value- Color- Shape- Size- etc.
Thomas P. Anshutz, The Ironworkers’ Noontime
Closure
suggesting a visual connection or continuity betweensets of elements which do not actually touch each other in a composition
Tauba Auerbach
Michelangelo, Creation of Adam, c. 1510. Sistine Chapel, Rome (detail)
Continuity
arrangement of various elements so that a characteristic continues
a direction from one element to another creates an implied continuation
Review:
GESTALT = whole > parts
1) Figure / Ground (positive space / negative space)
2) Similarity (rhythm, hierarchy)
3) Proximity (grouping)
4) Closure (mind the gap)
5) Continuity (implied direction)