Download - Gentle Introduction to Semantic Enrichment
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BSI Presentation, June 2014
A (gentle) Introduction to Semantic Enrichment
Jarred McGinnis, PhD
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Some of the Problems in Publishing
#2June 2014
This is NOT an atomic
unit of information.
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June 2014
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The same word for different things.
June 2014
The Jordan problem
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The different aspects of the same thing.
June 2014
The Schwarzenegger problem
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The world is not static. Why is your content?
June 2014
The Prince problemThe RiM/Blackberry problemThe Yugoslavia problem
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Semantics?
June 2014
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Source: http://www.radarnetworks.com
Another development stage of the Internet.
June 2014
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Computers are Stupid.
#9
“Nigel Farage”
June 2014
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It’s all zeroes and ones.
#10
“Chris Huhne”
June 2014
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June 2014
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June 2014
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June 2014
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June 2014
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Semantic Enrichment
June 2014
• Multi-staged text-analysis pipeline to enrich existing content.
• More than tags. Grounded in Semantics.
• Disambiguation (e.g. different people with the same name.)
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Semantic Annotation
June 2014
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This is creating context and from context...
#17June 2014
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New information can be inferred.
#18June 2014
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#19
New information can be inferred.
• A person is the president of a country.• Mr. Assad is the president of Syria.
• Syria is a country.• Assad is a person.
June 2014
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Which leads to new information.
#20
• Would this chapter in this American textbook
satisfy the expected learning objectives for the UK?
Australia?
• What supplemental materials can we offer this
teacher given that a majority of her students are
struggling with Algebraic problems in her Level 1
physics?
• Which one of my authors have written the most
about ‘The Arab Spring’? What topics are my
authors writing about? Is there a gap in coverage?
What are my editors commissioning?
June 2014
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And new products.
#21
• Celebrity X is in the news, trending on
twitter. What content do we have that
mentions X or is written by X? Automatically
generate a microsite on the imprint’s landing
page.
• Centennial of WW1. Automatically generated
map of Europe hyperlinked to chapters in a
book (or all the books in our catalogue).
Filter by campaign, general, belligerents or a
combination.
June 2014
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Examples of Semantics in Use
June 2014
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June 2014
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E-commerce
June 2014
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June 2014
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SEO
Oct. 2014
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Knowing What You Know
• Better Search
June 2014
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June 2014
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This slide should give a concrete example of one of our clients doing this.
June 2014
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June 2014
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June 2014
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June 2014
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June 2014
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June 2014
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June 2014
perform
comments
votes
posts
preview
read
contains leads to
readleads to
preview
Article
Search Action
Result
Date
FTS Q. Tag
Cat
Tag set
results
cattaxonomy
Search Log
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June 2014
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Making Use of What Others Know
• Making use of information and data from the ‘wilds’ of the internet safely.
June 2014
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2011
Linked Data
June 2014
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Automated Product Enrichment
June 2014
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June 2014
Automated Product Enrichment
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June 2014
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June 2014
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June 2014
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Dynamic, finer grained management of content
June 2014
Athlete (10000+),Team (200+),Discipline (400+)and venue pages.
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June 2014
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June 2014
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June 2014
Curation Becomes Smarter and Simpler
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June 2014
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An Example (Deckard Tool)
June 2014
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June 2014