Download - Generating Social Capital
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Generating Social Capital
Family and Small Businesses Engaging in Social Change
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Private
Public
Charitable
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Building a Business
You/Your Employees
Your Family/
Your Board
Your Vendors
Your Clients
Your Community
Your ValuesYour ProductYour Offering
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Where Business & Philanthropy Meet
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The Business of Philanthropy
Measuring Value
Realizing Value
Enhancing Value/Creating Value
Generating Social Capital
Social Return on Investment Audit
Strategic Philanthropic Plan
Howard Johnson – Corporate Valuation
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An Investment in Community• Gaining new clients – shoring up market• Improving brand recognition• Retaining current customers• Attracting & retaining innovative personnel• License to operate• Leaving a legacy for your children• Diversification/ Adaptation/Growth• Companies generate social capital primarily
because of their philanthropic commitment to communities
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Setting the Plan
• What is my purpose for engaging in community?
• How much time should I commit to this endeavour?
• Who can I enlist to help?
• How do I ensure that I see a return on my investment?
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Identifying Values
• Questions to ask:– What are your reasons for making an
investment in community? – Is it your affinity towards the organization? – Perhaps it is the person who is asking you for
the donation? – Did you volunteer your time with them at
some point? – Did you seek their services and this is a way
of "paying back"?
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Your Household Questions
• Who lives in your home?• What are your family
connections? How have you defined family?
• Think about everyone in your home (including your pet!) - Does your current giving reflect them?
• Is your family in the same city as you? Is where you reside, the same place as where you call home? Does your current giving reflect this geographical distinction?
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Your Community Questions
• What does your community look like?
• Is it religiously or ethnically based?
• How do political parties play into your charitable giving?
• Are your donations in conflict with each other?
• How does community philanthropy rank in relation to family philanthropy?
• Has direct interaction with a community agency influenced your philanthropic priorities?
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Global Connections
• In what way do you actively participate with the global community?
• What are your consumer choices? • Do you travel? How do you travel?• Do you engage in cultural exchanges?
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Role Models and Resources
• Ryan Gill, CEO Suitcase Interactive www.thinksuitcase.com
• Purdy’s Chocolates• Asper Foundation• Wexner Foundation
(USA)• Karen Sherbut, CEO
Safe Haven Foundation www.newsafehaven.com
• Alberta Business Family Institute www.abfi.com
• Scott Fithian, Values Based Estate Planning
• Canadian Association for Family Enterprise www.cafe.org
• R. Ottinger, Beyond Success