![Page 1: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/1.jpg)
GCSE MEDIA KEY WORDS
![Page 2: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/2.jpg)
Something that happens in the narrative that tells the audience that some action will follow. E.g. in a scene in a soap opera, a couple are intimate in a bedroom and the
camera shows the audience the husband’s car pulling up at the front of the house.
Icknield Media Department
![Page 3: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/3.jpg)
Audiences who actively engage in selecting media products to consume and interpret their meanings.
Icknield Media Department
![Page 4: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/4.jpg)
The words that accompany an image (still or moving) that give the meaning associated with the image. So, if the caption or
voiceover has changed, so might the way the audience interprets a text. E.g. a newspaper could have an image of a school and the
headline could shape whether this is a positive or negative article.
Icknield Media Department
![Page 5: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/5.jpg)
The way in which products attract and interest an audience. This could be through the use of star
marketing, familiar genre conventions etc.
Icknield Media Department
![Page 6: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/6.jpg)
A media text that encourages the audience to want more money, up market consumer items
and a higher social position.
Icknield Media Department
![Page 7: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/7.jpg)
How media producers appeal to audiences to encourage them to
consume the product.
Icknield Media Department
![Page 8: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/8.jpg)
How media producers group audiences (e.g. by age, gender, ethnicity) to
target their products.
Icknield Media Department
![Page 9: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/9.jpg)
The way in which audiences engage with media products (e.g. viewing a programme, playing a video
game, reading a blog or magazine) Methods of consumption have changed significantly due to the
development of technology.
Icknield Media Department
![Page 10: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/10.jpg)
The way in which audiences ‘read’ the meanings in, and make sense of, media
products.
Icknield Media Department
![Page 11: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/11.jpg)
How audiences react to media products. E.g. by accepting the intended (preferred
reading) or constructing an oppositional reading.
Icknield Media Department
![Page 12: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/12.jpg)
The association the audience make with the brand which has been built up over time and reinforced by the advertising campaigns and
their placement.
Icknield Media Department
![Page 13: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/13.jpg)
A larger newspaper that publishes more serious news. For example, The Daily
Telegraph has maintained its broadsheet format.
Icknield Media Department
![Page 14: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/14.jpg)
The words that accompany an image that explain its meaning.
Icknield Media Department
![Page 15: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/15.jpg)
The aspects which make the channel different to other channels and recognisable to
audiences. E.g. presenters, stars, programme genres etc.
Icknield Media Department
![Page 16: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/16.jpg)
The dissemination of media products- the method will depend on the media form. E.g. circulation of print magazines, broadcast of
television programmes.
Icknield Media Department
![Page 17: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/17.jpg)
This is conversational language where the words used are different from and less formal than those in written speech.
Icknield Media Department
![Page 18: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/18.jpg)
These are channels like ITV and Channel 4 that raise their money through advertising, unlike the BBC which currently gets its money from
the licence fee.
Icknield Media Department
![Page 19: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/19.jpg)
The suggested meanings attached to a sign. E.g. the red rose in the advert suggests love
and romance.
Icknield Media Department
![Page 20: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/20.jpg)
This is what the audience expect to see in a particular media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings
are: characters, setting, iconography, narrative, technical codes and representation.
Icknield Media Department
![Page 21: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/21.jpg)
When separate media industries and/or platforms come together, this is called convergence. This often happens as a
result of an advance in technology whereby one device contains a range of features. For example, a mobile phone allows the user to download and listen to music, view videos, tweet artists etc.
Icknield Media Department
![Page 22: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/22.jpg)
These suggest the content to the reader and often contain teasers and rhetorical questions. These
relate to the genre of magazines.
Icknield Media Department
![Page 23: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/23.jpg)
A text that is distributed and exhibited across a range of different media formats and platforms. This may include film, television, print, radio and
the Internet.
Icknield Media Department
![Page 24: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/24.jpg)
A group of consumers which are placed in a category according to their age, sex, income,
profession etc. The categories range from A-E where A and B are the wealthiest and most influential
members of society.
Icknield Media Department
![Page 25: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/25.jpg)
The description of what you can see/hear in a media texts. E.g. the car
in the advert is red.
Icknield Media Department
![Page 26: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/26.jpg)
Sound that comes from the fictional world and can be seen. For example, the sound of a gun firing in the action scene, the cereal
being poured in an advert etc.
Icknield Media Department
![Page 27: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/27.jpg)
In Todorov’s theory of narrative, the disruption is the change in balance in the
narrative; it may be a change in character, setting, event etc.
Icknield Media Department
![Page 28: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/28.jpg)
The methods by which media products are delivered to audiences, including the
marketing campaign. For example, a film trailer.
Icknield Media Department
![Page 29: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/29.jpg)
Media producers encode messages and meanings in products that are
decoded (interpreted) by audiences.
Icknield Media Department
![Page 30: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/30.jpg)
A narrative device which increases tension and audience interest by releasing parts of information.
They are typically set up at the beginning of the film to make the audience ask questions; they
sustain audience interest.
Icknield Media Department
![Page 31: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/31.jpg)
Equilibrium is the state of balance or stability. In Todorov’s theory of narrative, the equilibrium is disrupted and restored.
Icknield Media Department
![Page 32: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/32.jpg)
In magazine terms, the main story (or one of the main stories) in an edition. Features are
generally located in the middle of a magazine and cover more than one or two pages.
Icknield Media Department
![Page 33: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/33.jpg)
Cross Cultural Consumer Characteristics and was a way of categorising consumers into
groups through their motivational needs. The main groups were: Mainstreamers, Aspirers,
Explorers, Succeeders and Reformers.
Icknield Media Department
![Page 34: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/34.jpg)
An entire series of a text which includes the original text and all those that follow. For
example, Harry Potter, Marvel etc.
Icknield Media Department
![Page 35: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/35.jpg)
The people responsible for deciding the appropriate stories to appear in newspapers. They may be the
owner or senior journalist. They will only let stories that are most appropriate to the ideology of the
paper ‘through the gate.’
Icknield Media Department
![Page 36: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/36.jpg)
The style or category of a text. Media texts can be grouped into genres that all share similar conventions. E.g. horror genre, sci
fi, romantic comedy.
Icknield Media Department
![Page 37: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/37.jpg)
If a media text is produced and distributed world wide, then it is
global.
Icknield Media Department
![Page 38: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/38.jpg)
Something that makes the magazine recognisable to its readers in every issue. The house style is established through choice of colour, layout and design, font, content etc.
Icknield Media Department
![Page 39: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/39.jpg)
Media texts that incorporate elements of more than one genre and are therefore more
difficult to classify. Dr Who, for example, is a science fiction/fantasy television drama.
Icknield Media Department
![Page 40: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/40.jpg)
The props, costumes, objects and backgrounds associated with a particular genre. For
example, in a police series you would expect to see uniforms, blue flashing lights, scene of
crime tape and police radios.
Icknield Media Department
![Page 41: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/41.jpg)
A film made outside of the financial and artistic control of a large film company. A truly independent film should
be privately conceived and funded. More recently, this commonly refers to a film that is made by a smaller film
company on a budget.
Icknield Media Department
![Page 42: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/42.jpg)
A record label that operates without the funding of an not necessarily linked to a major
record label.
Icknield Media Department
![Page 43: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/43.jpg)
The ways in which audiences can become actively
Icknield Media Department
![Page 44: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/44.jpg)
Where one media text makes reference to aspects of another text within it. For example, a television advert could make reference to a
scene from a film.
Icknield Media Department
![Page 45: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/45.jpg)
Where one media product references another text. For example a music video could recreate
a visual code that has been used in a film.
Icknield Media Department
![Page 46: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/46.jpg)
The way in which a page has been designed to attract the target audience. This includes the font styles used, the positioning of the text
and images and the use of colour.
Icknield Media Department
![Page 47: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/47.jpg)
Where the narrative unfolds in chronological order from beginning to
end.
Icknield Media Department
![Page 48: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/48.jpg)
These are media products that are the most popular at the time and tend to
be the most conventional.
Icknield Media Department
![Page 49: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/49.jpg)
This is the process which an organisation tells the audience about
the product.
Icknield Media Department
![Page 50: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/50.jpg)
The perceived characteristics generally considered to define what it is to be a man.
These will differ according to social variations and cultural changes.
Icknield Media Department
![Page 51: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/51.jpg)
The perceived characteristics generally considered to define what it is to be a woman. These will differ according to social variations
and cultural changes.
Icknield Media Department
![Page 52: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/52.jpg)
A traditional idea of the audience as one large, homogenous group.
Icknield Media Department
![Page 53: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/53.jpg)
The title and design of the title of the magazine. The name and font style may
give a clue to the genre.
Icknield Media Department
![Page 54: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/54.jpg)
A company that owns other companies across a range of media platforms. This increases their domination of the market and their
ability to distribute and exhibit their product.
Icknield Media Department
![Page 55: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/55.jpg)
The different types of media products. For example: TV, newspapers, music videos etc.
Icknield Media Department
![Page 56: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/56.jpg)
The range of different ways to communicate with an audience. For
example, newspapers, the Internet, TV etc.
Icknield Media Department
![Page 57: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/57.jpg)
The way in which a media text is constructed in order to represent the producer’s version of
reality. It is constructed through selection, organisation and focus.
Icknield Media Department
![Page 58: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/58.jpg)
The combination of images in the frame. In an analysis, you will look at how individual shots
in a frame have been composed to create meaning.
Icknield Media Department
![Page 59: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/59.jpg)
The way in which a media text ‘speaks to’ its target audience. For example, teenage magazines have a chatty, informal mode of address; the news has a
more formal mode of address.
Icknield Media Department
![Page 60: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/60.jpg)
The story that is told by the media text. All media texts have a narrative. For example,
magazines have a clear beginning, middle and end.
Icknield Media Department
![Page 61: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/61.jpg)
The list of stories that may appear in a particular paper. The items on the news
agenda will reflect the style and ethos of the paper.
Icknield Media Department
![Page 62: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/62.jpg)
A relatively small audience with specialised interests, tastes and
backgrounds.
Icknield Media Department
![Page 63: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/63.jpg)
Sound that is out of the shot. For example, a voiceover or soft,
romantic music.
Icknield Media Department
![Page 64: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/64.jpg)
In a non- linear narrative, the narrative manipulates time and space. It may begin in the middle and then include flashbacks.
Icknield Media Department
![Page 65: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/65.jpg)
Opinion leaders are people in society who may affect the way in which others interpret a
particular media text. E.g. in advertising, this may be a celebrity recommending a product.
Icknield Media Department
![Page 66: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/66.jpg)
The idea that audiences do not actively engage with media products, but consume
and accept the message the producers communicate.
Icknield Media Department
![Page 67: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/67.jpg)
Where a newspaper may show support for a political party through its choice of
stories, style of coverage, cartoons etc.
Icknield Media Department
![Page 68: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/68.jpg)
Where the camera places the audience in a superior position within the narrative. The
audience can then anticipate what will follow.
Icknield Media Department
![Page 69: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/69.jpg)
The process by which media products are constructed.
Icknield Media Department
![Page 70: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/70.jpg)
The range of media texts including: TV, magazines, video games, newspapers,
online media (websites, apps, social media and participatory platforms)
Icknield Media Department
![Page 71: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/71.jpg)
A radio or TV broadcaster that is independent of government financed by
public money and is seen to offer a public service by catering for a range of tastes.
Icknield Media Department
![Page 72: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/72.jpg)
A person or body that supervises a particular industry.
Icknield Media Department
![Page 73: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/73.jpg)
Media producers actively choose elements of media language and place them alongside others to create specific representations or
versions of reality.
Icknield Media Department
![Page 74: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/74.jpg)
Something which communicates meaning. The meaning of the sign may change according to
context. E.g. the colour red could mean passion, love, danger or speed depending on where it is used.
Icknield Media Department
![Page 75: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/75.jpg)
An exaggerated representation of someone or something. It is also where a certain group are associated with a certain set of characteristics.
Icknield Media Department
![Page 76: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/76.jpg)
A technique used in radio and television whereby a certain programme is broadcast
at the same time every day.
Icknield Media Department
![Page 77: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/77.jpg)
Where a large genre is sub divided into smaller genres, each with their own set of conventions. For
example, TV genre can be sub-divided into teen drama, hospital drama etc.
Icknield Media Department
![Page 78: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/78.jpg)
The combination of elements to maximise profits within a media organisation or product. For
example, where a film soundtrack sells the film and the film sells the soundtrack.
Icknield Media Department
![Page 79: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/79.jpg)
Refers to the dimensions of a newspaper; a tabloid is smaller and more compact in size. It also tends to
focus on lighter news such as celebrity gossip, sports, television etc.
Icknield Media Department
![Page 80: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/80.jpg)
Vertically integrated companies own all or most of the chain of production for the product. For
example, a film company that also owns a chain of multiplex cinemas.
Icknield Media Department
![Page 81: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/81.jpg)
Where the awareness of the product or the advertising campaign is spread through less
conventional ways including social networking and the Internet.
Icknield Media Department
![Page 82: GCSE Media Key words - Icknield Community College · 2019-11-21 · media text. For example, the conventions of a Sci Fi film might be: aliens, scientists, gadgets etc. Useful headings](https://reader034.vdocuments.us/reader034/viewer/2022042308/5ed4ff05db360d08414141ad/html5/thumbnails/82.jpg)
The visual aspects of the product that constructs meaning and are part of media language. For
example, clothing, expression and gesture.
Icknield Media Department